At a Glance
- Tasks: Drive customer acquisition on Meta, TikTok, and Google Ads with data-driven strategies.
- Company: Join Protein Works, a fast-growing sports nutrition brand with a vibrant culture.
- Benefits: Enjoy exclusive discounts, private healthcare, and a unique bonus scheme.
- Other info: Work in a state-of-the-art campus with opportunities for career advancement.
- Why this job: Make a real impact in a dynamic environment focused on growth and innovation.
- Qualifications: 1+ years of paid social experience, especially with Meta and TikTok Ads.
The predicted salary is between 30000 - 40000 £ per year.
Protein Works is investing in paid performance as a serious growth lever, and this is the role sitting at the centre of it.
As Paid Media Executive, you will drive new customer acquisition across Meta, Tik Tok, and Google Ads with a clear commercial remit: grow efficiently, protect contribution margin, and help build Tik Tok into a material acquisition channel within your first six months.
This is not a role for someone who sets campaigns live and checks back in on Friday.
You will be in the data daily, running a structured testing cadence across creatives, hooks, audiences, and formats, and turning those learnings into repeatable wins.
You will also be the bridge between performance insight and creative output, briefing assets that are grounded in what the numbers actually say, not gut feel.
The opportunity here is real.
Protein Works is a brand with genuine consumer love, strong retention, and a product quality that earns trust.
Paid acquisition is one of the primary engines for growth right now, and this role has visibility and influence from day one.
If you are analytical, commercially minded, and energised by the challenge of scaling spend without letting CAC creep, this is the right environment to do it.
About Protein Works
Founded in 2012 on a clear conviction: the sports nutrition industry had become complacent, and there was a better way to do it.
Over a decade later, we are a £50m business with five consecutive years of double-digit growth, a brand new £10m campus in Liverpool, and ambitions that go well beyond where we are today.
We are a brand, a retailer, a manufacturer and a fulfilment operation.
All in-house, all under one roof.
That breadth is deliberate.
It gives our people exposure and influence that most businesses simply cannot offer, and it gives us a platform to scale in a way that few companies in this space can match.
We are growing, investing and hiring with purpose.
If you want to join a business with the energy of a challenger and the foundations of a market leader, this is the right moment to do it.
- What you will be doing
- Driving new customer acquisition across Meta, Tik Tok, and Google Ads within agreed CAC and ROAS targets, measured against contribution margin
- Managing daily budget pacing and campaign optimisation to maximise both efficiency and volume
- Running a structured testing cadence across creatives, hooks, formats, and audiences, and documenting learnings that inform future strategy
- Briefing creative assets rooted in performance data, communicating clearly to the content team what works, what does not, and why
- Owning weekly performance reporting with clear, proactive commentary on results, trends, and the actions you are taking
- Monitoring competitor activity and platform developments, particularly on Tik Tok, and bringing relevant insights back to the team
- Supporting the build of Tik Tok as a scalable acquisition channel from the ground up
- What success looks like
To thrive in this role, you will bring
- At least one year of hands-on paid social experience, with Meta Ads as a core channel
- Demonstrable Tik Tok Ads experience, including campaign management and the ability to talk through results with confidence
- Confident with performance metrics: CAC, ROAS, CPM, CTR, and contribution margin are part of your everyday language
- Experience briefing creative assets with an understanding of the link between creative decisions and performance outcomes
- An analytical mindset; you live in dashboards, know how to interrogate data, and translate it into clear action
- A DTC or e-commerce background where paid acquisition was central to the commercial model
It would also be great (but not essential) if you bring experience in health, nutrition.
- What you will get
- Exclusive staff discounts
- Private healthcare
- Birthday day off
- Pension scheme
- Unique bonus scheme
- Cycle to work scheme
- Access to retail discounts
- Staff socials and events
- State of the art PW Campus
- WFH on Fridays
- Refreshments on-site
Paid Media Executive in Liverpool employer: Protein Works
At Protein Works, we pride ourselves on being an excellent employer that fosters a dynamic and innovative work culture. As a Senior Data Engineer, you will enjoy competitive benefits, ample opportunities for professional growth, and the chance to make a significant impact in a fast-paced environment. Our commitment to employee development and collaboration ensures that you will thrive while contributing to our mission of harnessing data to drive business success.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Executive in Liverpool
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Protein Works and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Protein Works are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Protein Works on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Protein Works. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Media Executive in Liverpool
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Protein Works. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Protein Works:Show us that you’ve done your homework! In your application, briefly mention what you admire about Protein Works’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Protein Works
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Protein Works will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Protein Works, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
