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For Companies At a Glance
- Tasks: Lead retention strategy and subscription growth using AI to enhance customer experience.
- Company: Join Protein Works, a fast-growing DTC nutrition brand with a loyal community.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Shape the future of retention in a role that truly impacts business growth.
- Qualifications: 5+ years in retention or CRM roles, with hands-on AI experience.
- Other info: Be part of a pioneering team and build a function from the ground up.
The predicted salary is between 70000 - 90000 £ per year.
Protein Works is a high-growth DTC nutrition brand with a clear mission: help people live healthier, happier lives through the power of nutrition. Retention is not a support function here - it’s a commercial lever, and this role has full ownership of it. You’ll be the first person to build this function, with AI at its core from day one. That means real scope, real budget, and real impact on the P&L.
You’ll lead our retention strategy with AI at the centre - using intelligent tooling to personalise lifecycle communications, predict churn, and drive LTV at scale. Subscription growth is a core commercial priority, and this hire will shape how we win, retain, and grow it. Success means customers buy more often, stay longer, and choose us over every competitor in their feed.
What You’ll Own
- Own and grow subscription revenue - acquisition into programme, activation, and long-term retention
- Drive LTV across all our core products, through tailored lifecycle strategies
- Lead CRM end-to-end: flows, segmentation, campaigns, and triggered comms across email, SMS, and push
- Deploy AI tooling to personalise at scale - predictive churn modelling, next-best-product recommendations, and dynamic content execution
- Build and optimise win-back programmes that recover lapsed customers and reduce net churn
- Own cohort analysis and retention reporting - turn data into decisions, not slide decks
- Partner with Paid Media and Product to ensure the post-click experience converts and retains
- Build the playbook from the ground up - this is a founding-level retention function
- Support, develop and challenge our retention team; set the standard for analytical rigour and creative ambition.
What Success Looks Like
- Subscription revenue growing month-on-month with churn rate trending down
- LTV:CAC ratio improving across key customer cohorts
- CRM flows generating measurable incremental revenue, not just opens and clicks
- AI-driven personalisation deployed across at least two major lifecycle stages within 6 months
- Repeat purchase rate increasing for first-time buyers across top product lines
Skills & Experience
Must-Have
- 5+ years in a retention, CRM, or lifecycle marketing role - ideally in DTC ecommerce or subscription
- Proven track record of improving LTV, reducing churn, and growing a subscription base commercially
- Hands-on experience with AI or predictive tooling applied to customer marketing (not just prompting - actual deployment)
- Strong CRM platform proficiency
- Data-literate: comfortable owning cohort analysis, building retention dashboards, and presenting commercial impact
- Experience working with multiple customer segments, not just a single persona
Nice-to-Have
- Experience marketing in health, nutrition, wellness, or FMCG DTC
- Familiarity with health and wellness consumer trends and how they’re reshaping acquisition strategies
- Experience with TikTok Shop or affiliate/influencer performance channels
- Background in building or scaling a paid media team
Behaviours & Traits
- Commercially wired - you think in LTV, contribution margin, and payback periods, not just campaign metrics
- Ownership mindset - you don’t wait to be told; you identify the gap and go close it
- Comfortable with ambiguity - the playbook doesn’t fully exist yet; you’ll write it
- Bias for testing - you run experiments, read the data, and act on it quickly
- Customer-obsessed without being soft - you understand what makes Protein Works’ community tick and you use that commercially
Head of Retention and Subscription in Liverpool employer: Protein Works
Contact Detail:
Protein Works Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Retention and Subscription in Liverpool
✨Tip Number 1
Get to know the company inside out! Research Protein Works, their products, and their community. This will help you tailor your conversations and show that you're genuinely interested in their mission.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences and insights into the company culture. This can give you a leg up during interviews.
✨Tip Number 3
Prepare for the interview by thinking about how you can leverage AI in retention strategies. Be ready to share specific examples of how you've used data to drive results in previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Protein Works.
We think you need these skills to ace Head of Retention and Subscription in Liverpool
Some tips for your application 🫡
Show Your Passion for Nutrition: When you're writing your application, let your love for nutrition and wellness shine through. We want to see how you connect with our mission at Protein Works and how you can contribute to helping others live healthier lives.
Highlight Your Retention Experience: Make sure to showcase your experience in retention, CRM, or lifecycle marketing. We’re looking for someone who has a proven track record of improving LTV and reducing churn, so don’t hold back on those achievements!
Be Data-Driven: Since this role involves a lot of data analysis, it’s crucial to demonstrate your comfort with numbers. Talk about your experience with cohort analysis and how you've used data to make impactful decisions in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape our retention strategy from the ground up!
How to prepare for a job interview at Protein Works
✨Know Your Numbers
Before the interview, brush up on key metrics related to retention and subscription growth. Be ready to discuss how you've improved LTV or reduced churn in previous roles. This shows you understand the commercial impact of your work and can speak their language.
✨Showcase Your AI Savvy
Since AI is at the core of this role, prepare examples of how you've deployed AI or predictive tooling in your past experiences. Discuss specific tools you've used and the outcomes they generated. This will demonstrate your hands-on experience and innovative thinking.
✨Be Customer-Obsessed
Protein Works values a deep understanding of their community. Research their customer base and be prepared to share insights on what drives loyalty in the health and nutrition sector. Show them you can think beyond metrics and truly connect with their audience.
✨Prepare for Ambiguity
This role involves building a function from the ground up, so expect questions about how you handle uncertainty. Share examples of how you've navigated ambiguous situations in the past and turned them into successful strategies. This will highlight your ownership mindset and adaptability.