At a Glance
- Tasks: Lead product marketing, from strategy to execution, across various channels and markets.
- Company: Protein Works, a high-growth DTC nutrition brand focused on healthier living.
- Benefits: Exclusive discounts, private healthcare, birthday off, pension scheme, and WFH Fridays.
- Other info: Opportunity to shape the future of product marketing in a growing company.
- Why this job: Join a dynamic team and make a real impact in a fast-paced environment.
- Qualifications: Experience in product marketing, strong collaboration skills, and a knack for storytelling.
The predicted salary is between 60000 - 80000 £ per year.
As Protein Works continues to grow across new products, categories and international markets, we're investing in a dedicated Product Marketing function to strengthen how we bring our products to market. Nested within our Brand team, this newly created role will own Product Marketing at Protein Works, leading product positioning, proposition development and go-to-market execution, ensuring every launch is strategically positioned, commercially impactful and consistently delivered across every customer touchpoint.
Working across Brand and Sales & Marketing teams, you'll translate customer insight, market intelligence and business strategy into compelling product propositions & launch plans and messaging that accelerate growth. From new product launches to optimising our existing portfolio, you'll ensure our products stand out in increasingly competitive markets while delivering a consistent brand experience across every channel and territory.
We're looking for a commercially minded Product Marketing leader who can connect strategy with execution. You'll lead how our products are positioned and brought to market across our websites, marketplaces (i.a. Amazon & TikTok), email, social media and more, ensuring every product is presented with clarity, consistency and relevance. You'll also support our UK, Ireland, Germany, France and wider international markets, adapting go-to-market plans where needed while maintaining a unified global brand.
Success in this role means combining customer insight, commercial thinking and exceptional execution to create launches and product experiences that resonate with customers, strengthen our market position and drive measurable business growth.
About Protein Works: Protein Works is a high-growth DTC nutrition brand with a clear mission: help people live healthier, happier lives through the power of nutrition. We are growing, investing and hiring with purpose. If you want to join a business with the energy of a challenger and the foundations of a market leader, this is the right moment to do it.
Why this role exists: As our product range and channels continue to grow, we're creating a dedicated Product Marketing role to bring greater focus and consistency across the customer journey. This person will take ownership of product marketing, ensuring every launch and ongoing campaign is aligned to our brand strategy and executed with clarity, impact and alignment, while helping to shape and evolve the function as the business continues to scale.
What you will be doing:
- Own product go-to-market end to end for every new product and flavour launch, from proposition through to execution across web, Amazon, TikTok, email and social.
- Ensure product positioning and messaging are consistently brought to life, with clear positioning, audience-specific messaging and persona-based storytelling that's true to the brand and built to convert, adapted for each channel.
- Partner with Brand and Sales & Marketing teams to identify opportunities for growth, premiumisation, retention and category expansion, translating commercial priorities into compelling product marketing plans.
- Own product positioning across the portfolio, defining audience segments, value propositions and reasons to believe for every product and category, grounded in customer, category and behavioural insight.
- Ensure product positioning and messaging are consistently brought to life across every customer touchpoint, including PDPs, campaigns, Amazon, email, social, community communications and the wider customer journey.
- Coordinate closely with brand, commercial, performance and product teams so strategy and execution stay aligned at launch.
- Own go-to-market planning across the UK, Germany, France, Spain and Italy.
- Build the frameworks and ways of working that let product marketing scale, and use commercial performance data to keep sharpening positioning, conversion and lifetime value.
Who you are:
- An experienced product marketer from a consumer, DTC or FMCG-style environment, ideally where products need to convert online.
- Used to working internationally, or keen to.
- Nutrition experience is a plus but not required; strong product marketing craft matters more than category purity.
- Retail experience is a bonus if you understand how it differs from ecommerce, but it isn't essential.
- A confident cross-functional collaborator, hands-on, and comfortable moving between strategy and execution at pace.
- Proven experience developing product positioning, propositions and go-to-market strategies that deliver measurable commercial results.
- Strong understanding of consumer behaviour, customer insight and proposition development, with the ability to translate insight into commercially effective execution.
- Excellent stakeholder and project management skills, with experience bringing together Product, Brand, Sales & Marketing and Performance teams to deliver at pace.
- A natural storyteller who thinks in audience, persona and message, adapting positioning across ecommerce, Amazon, email, social and retail touchpoints.
- Comfortable balancing strategic thinking with hands-on delivery in a fast-paced, high-growth environment.
What you will get:
- Exclusive staff discounts
- Private healthcare
- Birthday day off
- Pension scheme
- Unique bonus scheme
- Cycle to work scheme
- Access to retail discounts
- Staff socials and events
- State of the art PW Campus
- WFH on Fridays
- Refreshments on-site
Head of Product Marketing in Liverpool employer: Protein Works
At Protein Works, we pride ourselves on being an excellent employer that fosters a dynamic and innovative work culture. As a Senior Data Engineer, you will enjoy competitive benefits, ample opportunities for professional growth, and the chance to make a significant impact in a fast-paced environment. Our commitment to employee development and collaboration ensures that you will thrive while contributing to our mission of harnessing data to drive business success.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Product Marketing in Liverpool
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Protein Works and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Protein Works are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Protein Works on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Protein Works. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Product Marketing in Liverpool
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Protein Works. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Protein Works:Show us that you’ve done your homework! In your application, briefly mention what you admire about Protein Works’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Protein Works
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Protein Works will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Protein Works, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
