At a Glance
- Tasks: Lead brand and product marketing to drive growth and connect products with customers.
- Company: Join Protein Works, a high-growth DTC nutrition brand on a mission to promote healthier living.
- Benefits: Enjoy exclusive discounts, private healthcare, birthday off, and a unique bonus scheme.
- Other info: Dynamic environment with opportunities for career growth and collaboration.
- Why this job: Shape impactful marketing strategies and build a best-in-class product marketing function.
- Qualifications: 5-8 years in product or brand marketing with proven commercial success.
Protein Works is hiring a Head of Brand and Product Marketing. Reporting to the Brand Director, this newly created role will lead the Brand & Product Marketing function, translating the overarching Brand Strategy into commercially effective product propositions, go-to-market execution and integrated campaigns that drive measurable growth. This role sits at the intersection of brand and commercial growth, helping attract new customers, maximise the impact of our product launches, and drive demand across the business. It's an opportunity for a commercially minded marketer to bring our brand strategy to life through compelling brand & product marketing and shape how our products go to market, how our products win with customers, and how marketing drives measurable growth. This is also a genuine opportunity to build. If you enjoy connecting products to customers, obsess over brand and product marketing, thrive on ownership, and want to build a best-in‑class product marketing function with measurable business impact, we'd love to hear from you.
About Protein Works
Protein Works is a high‑growth DTC nutrition brand with a clear mission: help people live healthier, happier lives through the power of nutrition. We are growing, investing and hiring with purpose. If you want to join a business with the energy of a challenger and the foundations of a market leader, this is the right moment to do it.
What You Will Be Doing
You'll translate our Brand Strategy, customer and category understanding into compelling propositions and go‑to‑market executions that drive demand, attract new customers and deliver commercial growth. You'll ensure every product reaches the right audience consistently and across every customer touchpoint.
- Partner with the Brand Director and Commercial leadership to translate long‑term brand strategy into annual marketing priorities, product launches and commercial activation plans.
- Own the execution of product positioning across the portfolio, ensuring all propositions align with the wider Brand Strategy and commercial objectives.
- Develop and own clear propositions, audience definitions, value statements and reasons to believe for every product and category.
- Lead go‑to‑market planning and launch execution for major product launches, driving alignment across brand, commercial, performance and product teams to deliver measurable impact.
- Translate customer, category and behavioural data into insight‑led proposition development, continuously improving conversion, premium product adoption and customer lifetime value.
- Build and embed the Brand & Product Marketing operating model and frameworks, supporting the wider Brand function.
- Partner closely with commercial teams to identify growth opportunities, support premiumisation and strengthen the commercial effectiveness of product marketing activity.
- Help build and develop the Brand & Product Marketing capability, creating the processes, frameworks and ways of working that enable the function to scale.
- Lead the planning and execution of integrated brand and product marketing campaigns in partnership with the Brand Director.
- Use data and commercial performance to optimise marketing effectiveness and inform future investment decisions.
Who You Are
- Proven experience developing product positioning, value propositions and go‑to‑market strategies that have delivered measurable commercial growth.
- At least 5 to 8 years' experience in product marketing, brand marketing or category management within a commercially driven organisation.
- A strong track record of leading large‑scale, integrated brand campaigns with significant marketing budgets, demonstrating clear ROI and commercial impact.
- Experience managing substantial marketing investment, including budget ownership, performance measurement, optimisation and reporting.
- Strong analytical capability, using customer insight, market research and behavioural data to shape strategy and measure campaign effectiveness.
- Experience working closely with Product, Commercial, Sales and Marketing teams to successfully launch and scale products or services.
- A hands‑on approach, comfortable moving between strategic planning and execution in a fast‑paced, high‑growth environment.
- Experience developing marketing frameworks, governance and best practice across teams.
- Excellent stakeholder management skills, with the confidence to influence senior leaders and cross‑functional teams.
- Experience working with high‑profile talent or brand ambassadors would be highly desirable.
What You Will Get
- Exclusive staff discounts
- Private healthcare
- Birthday day off
- Pension scheme
- Unique bonus scheme
- Cycle to work scheme
- Access to retail discounts
- Staff socials and events
- State of the art PW Campus
- WFH on Fridays
- Refreshments on‑site
Head of Brand and Product Marketing in Liverpool employer: Protein Works
At Protein Works, we pride ourselves on being an excellent employer that fosters a dynamic and innovative work culture. As a Senior Data Engineer, you will enjoy competitive benefits, ample opportunities for professional growth, and the chance to make a significant impact in a fast-paced environment. Our commitment to employee development and collaboration ensures that you will thrive while contributing to our mission of harnessing data to drive business success.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand and Product Marketing in Liverpool
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Protein Works and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Protein Works are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Protein Works on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Protein Works. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Brand and Product Marketing in Liverpool
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Protein Works. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Protein Works:Show us that you’ve done your homework! In your application, briefly mention what you admire about Protein Works’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Protein Works
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Protein Works will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Protein Works, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
