At a Glance
- Tasks: Lead paid acquisition strategy and execution across major platforms like Meta, Google, and TikTok.
- Company: Join Protein Works, a fast-growing DTC nutrition brand on a mission to promote healthier living.
- Benefits: Enjoy autonomy, a dynamic budget, and the chance to make impactful decisions.
- Other info: Work in a fast-paced environment with opportunities for personal and professional growth.
- Why this job: Be at the forefront of growth, using AI tools to drive performance and creativity.
- Qualifications: 5+ years in performance marketing with hands-on experience in scaling paid campaigns.
The predicted salary is between 60000 - 80000 £ per year.
Protein Works is a high-growth DTC nutrition brand with a clear mission: help people live healthier, happier lives through the power of nutrition. We have built a loyal customer base and performance marketing is the engine that connects them to the products that change their habits. Protein Works is at an inflection point. The brand is investing heavily in growth, the product range is expanding, and the customer data tells a compelling story - we know who our customers are, what they want, and why they stay. What we need now is someone to pour fuel on that.
This is a rare opportunity to own the paid acquisition function at a brand with real product-market fit, a defined mission, and leadership that thinks commercially. You will have budget, autonomy, and a direct line to decisions. If you want to build something - not maintain it - this is the role. This role owns paid acquisition end-to-end. You will lead a high-output team and be expected to use AI tooling not as a novelty but as a genuine performance lever – in creative, bidding, audience strategy, and reporting. Success here means growing revenue efficiently, protecting contribution margin, and building a paid media operation that scales.
What You’ll Own
- Own paid acquisition strategy and execution across Meta, Google (Search, Shopping, PMax), and TikTok – with full accountability for CAC, ROAS, and revenue targets
- Embed AI tooling into the day-to-day: creative iteration, copy testing, audience modelling, campaign optimisation, and performance reporting
- Drive LTV and repeat purchase through intelligent retargeting and lifecycle-aligned paid strategies
- Support our Performance Creative team with creative strategy for paid channels: iterating UGC, static, and video assets at pace across different product lines and audience segments
- Own channel-level contribution margin reporting – understand what’s profitable, what isn’t, and make decisions accordingly
- Build and manage the media budget, allocating spend dynamically based on performance data and seasonal demand signals
- Work cross-functionally with brand, CRM, and product to ensure paid activity is joined up with the full customer journey – from first click to repeat buyer
- Support, develop and challenge our acquisition team; set the standard for analytical rigour and creative ambition
What Success Looks Like
- CAC held within target across all key channels while revenue volume scales
- AI tools are visibly reducing time-to-test and improving creative performance – not just sitting in the stack
- Weekly creative testing cadence in place, with clear winners rolled out and losers cut fast
- Contribution margin visibility at channel and campaign level, reviewed weekly with clear actions
- Each core customer persona is served distinct, high-performing creative and audience strategies
Skills & Experience
Must-Have
- 5+ years in performance marketing, growth or acquisition, with demonstrable experience of building and scaling over a prolonged period
- Demonstrable experience running and scaling paid campaigns on Meta and Google – with real ownership of budget and results
- Hands-on experience using AI tools in a marketing context (e.g. creative generation, copy testing, performance analysis – not just ChatGPT for captions)
- Strong commercial fluency – you can talk CAC, LTV, ROAS, and GP in the same breath
- Proven track record of building and managing creative testing frameworks, not just executing on briefs
- Comfortable in fast-moving environments where you will make decisions without perfect information
Nice-to-Have
- Experience marketing in health, nutrition, wellness, or FMCG DTC
- Familiarity with health and wellness consumer trends and how they’re reshaping acquisition strategies
- Experience with TikTok Shop or affiliate/influencer performance channels
- Background in building or scaling a paid media team
Behaviours & Traits
- Ownership without prompting – you don’t wait for direction; you diagnose, decide, and act
- Commercial by default – every creative decision, budget call, and channel choice is rooted in what it does to the P&L
- AI-native mindset – you genuinely believe AI changes what’s possible and you actively build that into how you work
- Fast, not reckless – you bias toward action but you test, measure, and course-correct with discipline
- Low ego, high standards – you’ll work across teams and challenge ideas without making it personal
Head of Acquisition in Liverpool employer: Protein Works
At Protein Works, we pride ourselves on being an exceptional employer that champions innovation and growth in the health and nutrition sector. Our dynamic work culture fosters collaboration and creativity, providing employees with the autonomy to make impactful decisions while utilising cutting-edge AI tools. With a strong focus on personal development and a commitment to helping our team members thrive, we offer unique opportunities for career advancement in a fast-paced environment that values both performance and well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Acquisition in Liverpool
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements in performance marketing. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their customer base and how they use paid acquisition strategies. This will help you tailor your answers and show you're genuinely interested.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and ready to take on the challenge of driving growth at Protein Works.
We think you need these skills to ace Head of Acquisition in Liverpool
Some tips for your application 🫡
Show Your Passion for Nutrition:When writing your application, let your enthusiasm for health and nutrition shine through. We want to see how your personal values align with our mission at Protein Works. Share any relevant experiences that highlight your commitment to helping others live healthier lives.
Be Data-Driven:Since this role is all about performance marketing, make sure to include specific metrics and results from your past campaigns. We love numbers! Show us how you've successfully managed budgets, improved CAC, or increased ROAS in your previous roles.
Highlight Your AI Experience:We’re looking for someone who can leverage AI tools effectively. In your application, mention any hands-on experience you have with AI in marketing. Whether it’s creative generation or performance analysis, we want to know how you’ve used these tools to drive results.
Tailor Your Application:Don’t just send a generic application. Take the time to tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We appreciate candidates who take the extra step to show they understand what we’re looking for.
How to prepare for a job interview at Protein Works
✨Know Your Numbers
Before the interview, brush up on key metrics like CAC, LTV, and ROAS. Be ready to discuss how you've managed these in past roles and how you plan to optimise them for Protein Works. Showing that you can speak their language will impress the interviewers.
✨Showcase Your AI Savvy
Since this role involves using AI tools for performance marketing, come prepared with examples of how you've successfully integrated AI into your campaigns. Discuss specific tools you've used and the impact they had on your results. This will demonstrate your forward-thinking approach.
✨Creative Testing Frameworks
Protein Works is looking for someone who can build and manage creative testing frameworks. Bring examples of how you've iterated on creative assets in previous roles. Talk about your process for identifying winners and losers quickly, as this aligns with their fast-paced environment.
✨Cross-Functional Collaboration
Highlight your experience working with different teams, such as brand, CRM, and product. Share specific instances where your collaboration led to successful outcomes. This will show that you understand the importance of a joined-up customer journey and can work effectively across functions.
