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For Companies At a Glance
- Tasks: Lead creative strategy for paid social on Meta, TikTok, and YouTube.
- Company: Dynamic health and wellness brand focused on innovative marketing.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Be the creative force behind impactful ads that drive real customer engagement.
- Qualifications: 2+ years in paid social creative strategy with strong copywriting skills.
- Other info: Fast-paced environment with a focus on data-driven results and continuous learning.
The predicted salary is between 40000 - 50000 £ per year.
Paid Social is our primary acquisition engine, and we are looking for the person who will own the creative strategy behind it. This role exists because great creative is what separates brands that scale from brands that plateau. You will be the driving force behind scroll-stopping, conversion-led creative across Meta, TikTok and YouTube. You will turn customer insight into testable concepts, briefs into top-performing ads, and performance data into your next iteration. If you watch competitors' ads for fun, obsess over hooks, and get a genuine thrill when a creative you conceived starts scaling - this is your role.
What You’ll Own
- Lead creative strategy across paid social for the UK market - Meta, TikTok and YouTube - with a direct line to new customer acquisition and CAC targets.
- Build and manage a structured creative testing roadmap: clear hypotheses, prioritised experiments, consistent pipeline.
- Translate deep customer insight, understanding customer pain points and transforming them into briefs and concepts rooted in real motivations and purchase barriers.
- Write scripts and briefs that convert, from thumb-stopping hook to CTA, giving the creative team direction they can execute without ambiguity.
- Stay ahead of platform trends on Meta, TikTok and YouTube - identifying what’s working, why it’s working, and how to apply it before it’s oversaturated.
- Partner with the performance team to analyse results using CTR, hook rate, thumb-stop rate, CPA and CVR - deciding what to scale, what to iterate, and what to kill.
- Maintain a high creative output without sacrificing quality - keeping multiple concepts, tests and briefs moving simultaneously.
What Success Looks Like
- A consistent pipeline of live creative tests with clear hypotheses and rapid iteration cycles.
- Improving hook rate and thumb-stop rate quarter-on-quarter across priority channels.
- CAC held within target as paid social volume scales.
- Briefs that need minimal rework - the creative team knows exactly what’s needed and why.
- Creative concepts clearly tied to specific customer personas and product fit, not generic "nutrition brand" output.
Skills & Experience
Must-Have
- 2+ years in paid social creative strategy, with hands-on experience across Meta and TikTok (YouTube a strong plus).
- Proven track record of data-driven creative that delivered measurable performance improvements.
- Fluent in creative performance metrics: CPA, CPM, CTR, CVR, hook rate, thumb-stop rate.
- Exceptional copywriting - you write hooks that stop people mid-scroll and briefs that leave no room for misinterpretation.
- DTC experience; you know how to market real products to real people.
- Self-directed and organised - you create structure in ambiguity and don’t need a playbook handed to you.
Nice-to-Have
- Experience in health, wellness or nutrition - familiarity with our customer mindset is a genuine advantage.
- Comfort with UGC-led creative and influencer brief writing.
- Experience working with or briefing video production teams.
Behaviours & Traits
- Ownership mindset - you treat your channel’s performance like it’s your business.
- Obsessive about the customer - you know the difference between what people say they want and what actually makes them buy.
- Commercially wired - you understand that great creative isn’t art, it’s revenue.
- Bias for action - you test fast, learn fast, and don’t wait for perfect conditions.
- High standards without ego - you give clear, direct feedback and take it the same way.
Creative Strategist in Liverpool employer: Protein Works
Contact Detail:
Protein Works Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Strategist in Liverpool
✨Tip Number 1
Get your portfolio sorted! Showcase your best work that highlights your creative strategy skills, especially in paid social. Make sure it’s easy to navigate and visually appealing – first impressions matter!
✨Tip Number 2
Network like a pro! Connect with industry folks on LinkedIn or at events. Don’t be shy to reach out for a chat about their experiences or insights into the role. You never know who might have a lead on your dream job!
✨Tip Number 3
Prepare for interviews by diving deep into the company’s current campaigns. Be ready to discuss what you’d do differently and how you can drive results. Show them you’re not just a fan but a strategic thinker!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s get you in the door!
We think you need these skills to ace Creative Strategist in Liverpool
Some tips for your application 🫡
Show Off Your Creative Flair: When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can create scroll-stopping content, so make sure your application reflects that vibe.
Be Data-Driven: We love numbers just as much as we love creativity! Highlight your experience with performance metrics like CTR and CPA in your application. Show us how you've used data to drive your creative decisions and improve results in past roles.
Tailor Your Application: Don’t just send a generic application our way. Make it personal! Align your skills and experiences with the specific requirements of the Creative Strategist role. We want to see how you can directly contribute to our paid social strategy.
Apply Through Our Website: Ready to take the plunge? Make sure to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Protein Works
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the latest trends and features on Meta, TikTok, and YouTube. Research successful campaigns and understand what makes them tick. This will not only show your passion but also your ability to adapt and innovate.
✨Bring Data to the Table
Prepare to discuss how you've used data to drive creative decisions in the past. Be ready to share specific metrics like CTR and CPA that demonstrate your impact. This shows you’re not just creative but also results-driven, which is key for this role.
✨Craft Compelling Briefs
Practice writing briefs that are clear and actionable. Think about how you can convey customer insights and pain points effectively. During the interview, you might be asked to create a brief on the spot, so being prepared will set you apart.
✨Showcase Your Creative Process
Be ready to walk through your creative process from concept to execution. Discuss how you generate ideas, test them, and iterate based on performance data. This will highlight your ownership mindset and your ability to maintain high creative output.