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- Tasks: Lead growth strategies and drive revenue across DTC channels.
- Company: Join Protein Works, a dynamic player in the food and beverage industry.
- Benefits: Enjoy a full-time role with opportunities for mentorship and growth.
- Why this job: Make a real impact in a fast-paced environment focused on innovation and collaboration.
- Qualifications: Commercially minded, data-driven individuals with a passion for growth are encouraged to apply.
- Other info: Work closely with C-Suite for guidance and insights.
The predicted salary is between 43200 - 72000 £ per year.
Direct message the job poster from Protein Works
The Head of Growth at Protein Works, you’ll lead the charge in driving commercial growth across our DTC channels. Translating customer insight, product performance, and on-site merchandising into real revenue results. With a deep understanding of online shopping behaviour, you’ll own the trading levers that matter; from launching compelling propositions and optimising site experience to challenging how we go to market and scaling what works.
You’ll play a key role in shaping and executing growth strategies that not only drive short-term performance but build a sustainable, long-term revenue engine. If you’re commercially minded, data-led and confident working at pace across multiple functions, this is your opportunity to make a visible impact.
The Growth Hacker simply is Sales & Marketing embodied. Whilst others may have channel-specific specialisms and goals in our Squad structure, and whilst you may have a stronger skill set on one channel or another, you’re always thinking 360 – you\’re a trading ninja at heart. Ultimately you know how to bring home a target and you’re great at bringing a team along with you.
You would be drive and challenged to juggle the following:
- The building blocks of Revenue; Order Volume, unit sales and ASP.
- The key building blocks of Gross Margin; Product Mix, ASP vs CoGs and Vat Blends.
- The key building blocks of Great Acquisition; LTV:CAC, Net Profit and New Customer Volume.
- The key building blocks of Media Spend Scale; Media efficiency, CAC, ROI, and Channel Mix Maturity.
- The key building blocks of CVR; Proposition, Promotion, Price, Click Path, and Speed.
The Head of Growth works with direction from our Commercial Director, our Digital Director, and our Brand Director. They also have direct lines into our C-Suite and CEO for extended mentorship and direction.
Core Responsibilities
- Deliver consistent, sustainable and compelling revenue growth.
- Deliver Gross Margin to target through promotional management and product mix.
- Deliver Media Mix to strategy, scaling spend in core and new channels/formats.
- Deliver Marketing Spend to targets focusing always on growth.
- Drive discussions and innovation around incremental spend strategies always wired for growth.
- Drive the Category and Product portfolio long-term strategies, distilling them into short-term tactics.
- Oversee a compelling, robust and detailed promotional calendar & ensure end-to-end integration.
- Oversee all onsite trading & commercial levers to drive CVR, AOV and GP (WWW/YPO/Search).
- Ensure the dynamic of product mix, unit sales and ASP delivers sustained growth in AOV.
- Deliver new customer numbers to target month in month out.
- Deliver improving LTV through managing and challenging the quality of acquisition and promotions.
- Deliver net profit through strategic thinking, thoroughly understanding and influencing CAC, GP, LTV.
- Understand the LTV:CAC metric for your markets, work with Directors to influence performance.
- Oversee CVR performance by product, understanding and surfacing insights aimed to deliver growth.
- Challenge your Squad members against targets, responsibilities and core behaviours.
- Drive the Paid Media channels, by positively challenging performance & highlighting opportunities.
- Challenge other Squad channels to understand performance and growth opportunities.
- Drive the agenda with Marketing Service Teams, ensuring they’re clear on what your Squad needs.
- Surface learnings and insights and work with your peers to turn them into actions.
- Deliver customer-focused thinking and ‘right-first-time’ executions that enhance brand reputation.
- Adhere to and elevate Brand guidelines and values ensuring Brand standards are exceptional.
- Be fully aware of sales run rates challenging sales to stock holding, driving a growth agenda only.
- Consistently identify growth opportunities, raise these and drive green-lit ones home.
- Drive knowledge, share across Squads, mentor and lead where you see the opportunity.
Core Competencies
- Growth mindset. You chase it, live it and breathe it. You hate not having it.
- Mastery of Gross Margin management and the spend & trading levers that drive optimal performance.
- Mastery of revenue management and the spend & trading levers that drive optimal performance.
- Mastery of growth geared Paid Media strategies and execution so you can scale spends & deliver revenue.
- Master the art of creating an end-to-end commercial and marketing execution across your squad.
- Master the rubix cube of unit sales, ASP, product mix to deliver AOV growth.
- Master the relationship between CAC and LTV to ensure acquisition drives long-term commercial value.
- Master the art of scaling a marketing budget, in line with business strategies and efficiency targets.
- Master the art of opening up new channels, creating solid business cases and ROI & manage through.
- Master our brand guidelines and values ensuring on-point execution and custodianship.
- Master the art of delivering insights at pace teamed with succinct actions for discussion/deployment.
- Master the use of data-led decision-making, utilising your BI Services team to deliver actionable insights.
Core Behaviours
- Pace: Know that speed is your greatest ally. It builds momentum and is key for growth. Go fast.
- Communication: Know that team is your greatest asset. Talk to them face to face, Don’t try to go alone.
- Trust: When you say you’ll do it, do it. When someone asks for help, you give it.
- Transparency: Nothing is off limits, to anyone at any time. Remove walls & call out red tape.
- Challenge: Get comfortable with feeling uncomfortable. We need you to go where you’re scared to.
- Learn: Drive a culture of experimentation and continuous improvement.
- 360 Management: Manage up, down and across. Regardless of title, everyone is a leader. So Lead.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing
-
Industries
Food and Beverage Services and Food and Beverage Manufacturing
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Head of Growth Sales & Marketing employer: Protein Works
Contact Detail:
Protein Works Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth Sales & Marketing
✨Tip Number 1
Familiarise yourself with the key metrics mentioned in the job description, such as LTV:CAC and Gross Margin management. Understanding these concepts will allow you to speak confidently about how you can drive growth during interviews.
✨Tip Number 2
Network with current or former employees of Protein Works on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations for the Head of Growth role.
✨Tip Number 3
Prepare specific examples from your past work that demonstrate your ability to drive revenue growth and optimise marketing strategies. Be ready to discuss how you've successfully managed trading levers and improved customer acquisition.
✨Tip Number 4
Stay updated on the latest trends in e-commerce and digital marketing. Being knowledgeable about current industry practices will help you articulate how you can contribute to Protein Works' growth strategy effectively.
We think you need these skills to ace Head of Growth Sales & Marketing
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and competencies required for the Head of Growth Sales & Marketing position. Tailor your application to highlight how your skills and experiences align with these requirements.
Craft a Compelling CV: Your CV should clearly showcase your achievements in driving growth, managing revenue, and executing marketing strategies. Use quantifiable metrics to demonstrate your impact in previous roles, such as percentage increases in sales or successful campaigns.
Write a Strong Cover Letter: In your cover letter, express your passion for growth marketing and your understanding of online shopping behaviour. Highlight specific examples of how you've successfully driven revenue growth and managed marketing budgets in the past.
Showcase Your Data-Driven Mindset: Since the role requires a data-led approach, include examples of how you've used data to inform decisions and drive results. Mention any tools or methodologies you are familiar with that can help in analysing performance metrics.
How to prepare for a job interview at Protein Works
✨Showcase Your Growth Mindset
As the Head of Growth, it's crucial to demonstrate your growth mindset during the interview. Share specific examples of how you've driven revenue growth in previous roles, focusing on your ability to adapt and innovate in fast-paced environments.
✨Master the Metrics
Be prepared to discuss key performance indicators such as LTV:CAC, Gross Margin, and CVR. Show that you understand these metrics deeply and can articulate how they influence strategic decisions and overall business performance.
✨Communicate Effectively
Communication is key in this role. Practice articulating your thoughts clearly and concisely. Be ready to explain complex strategies in simple terms, as you'll need to collaborate with various teams and stakeholders.
✨Demonstrate Data-Driven Decision Making
Highlight your experience with data-led decision-making. Discuss how you've used analytics to inform marketing strategies and optimise performance. Be ready to provide examples of actionable insights you've derived from data.
