At a Glance
- Tasks: Lead CRM strategies and optimise customer journeys for a thriving nutrition brand.
- Company: Join Protein Works, a high-growth DTC nutrition brand with a loyal community.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Make a real impact on customer loyalty and retention in a dynamic environment.
- Qualifications: Experience in CRM, strategic thinking, and hands-on execution skills.
The predicted salary is between 60000 - 80000 £ per year.
Protein Works is a high-growth DTC nutrition brand with a clear mission: help people live healthier, happier lives through the power of nutrition. Protein Works is a brand with a genuinely loyal community, strong product-market fit, and real growth ambition. This is a senior role for a commercially minded CRM and retention leader who can combine strategic thinking with hands-on execution.
You will own the customer lifecycle across email, SMS, loyalty, subscriptions and retention journeys, ensuring we deliver the right message, to the right customer, at the right time. You will work closely with Trading, Brand, Product, Data, Digital and Creative teams to build best-in-class customer experiences that drive revenue, engagement and long-term loyalty.
Key Responsibilities- Lead the CRM, retention, subscription and loyalty strategy across the UK and international markets.
- Own and optimise customer lifecycle journeys, including welcome, onboarding, replenishment, winback, reactivation, loyalty and VIP programmes.
- Drive repeat purchase, customer lifetime value, subscription growth and retention rate improvements.
- Lead the email and SMS trading calendar, balancing commercial performance with customer experience.
- Develop segmentation and personalisation strategies based on cohort analysis, customer behaviour, product.
Head of CRM, Loyalty and Retention employer: Protein Works
Protein Works is an exceptional employer that fosters a vibrant and inclusive work culture, where innovation and collaboration are at the forefront. With a strong focus on employee growth, we offer numerous opportunities for professional development and career progression, all while being part of a mission-driven team dedicated to enhancing the lives of our customers through nutrition. Located in a dynamic environment, our employees enjoy the benefits of working for a high-growth brand that values creativity and strategic thinking, making it a truly rewarding place to build a career.
StudySmarter Expert Advice🤫
We think this is how you could land Head of CRM, Loyalty and Retention
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements in CRM and retention strategies. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their mission of helping people live healthier lives through nutrition.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our community.
We think you need these skills to ace Head of CRM, Loyalty and Retention
Some tips for your application 🫡
Show Your Passion for Nutrition:When writing your application, let your enthusiasm for nutrition and helping others shine through. We want to see how your values align with our mission at Protein Works, so share any personal experiences or insights that connect you to our brand.
Highlight Your CRM Expertise:Make sure to showcase your experience in CRM and retention strategies. We’re looking for someone who can blend strategic thinking with hands-on execution, so provide examples of how you've successfully managed customer lifecycle journeys in the past.
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to the specific role of Head of CRM, Loyalty and Retention. Mention relevant skills and experiences that directly relate to the responsibilities outlined in the job description.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates from us during the hiring process.
How to prepare for a job interview at Protein Works
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM tools and strategies. Brush up on your knowledge of customer lifecycle management, segmentation, and personalisation techniques. Being able to discuss specific examples of how you've successfully implemented these strategies in previous roles will really impress.
✨Showcase Your Strategic Thinking
Prepare to discuss how you would approach the CRM and retention strategy for Protein Works. Think about how you can combine strategic thinking with hands-on execution. Bring ideas to the table that demonstrate your understanding of the brand's mission and how you can enhance customer loyalty and engagement.
✨Collaborate Like a Pro
This role requires working closely with various teams, so be ready to talk about your experience in cross-functional collaboration. Share examples of how you’ve successfully partnered with trading, brand, product, and creative teams to drive results. Highlight your communication skills and ability to align different departments towards a common goal.
✨Data-Driven Decision Making
Since this position involves optimising customer journeys based on data, be prepared to discuss how you use data analytics to inform your decisions. Talk about specific metrics you’ve tracked in the past, such as customer lifetime value or retention rates, and how you’ve used those insights to improve CRM strategies.
