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- Tasks: Lead conversion optimisation strategies and collaborate with teams to enhance customer experiences.
- Company: Join a dynamic marketing team in Liverpool focused on driving performance and innovation.
- Benefits: Enjoy a creative work environment, opportunities for growth, and a culture of collaboration.
- Why this job: Be at the forefront of digital marketing trends while making a real impact on business outcomes.
- Qualifications: 5+ years in digital marketing with a strong focus on conversion rate optimisation.
- Other info: Embrace a fast-paced, innovative culture that values creativity and continuous improvement.
The predicted salary is between 36000 - 60000 £ per year.
As Conversion Rate Optimisation Manager (CRO Manager), you\’ll play a key role in the Marketing team. As someone who knows how to engage incoming prospects and existing customers and uses performance data to design new solutions that drive conversion lift, you\’ll be a natural experimenter.
This role is perfect for someone with strong performance marketing skills, a creative eye and a customer centric approach. In this role you\’ll lead the discussions around the design, implementation & evaluation of activities that increase conversions of new and existing customers. You\’ll be focused on maximising the commercial returns for the business, by briefing internal resources such as UX/UI, Engineers/Devs, Digital Marketers, SEO and more.
Youll be:
- A creative with an eye for performance-led design (you get the difference between branding and conversion)
- Experienced designing for paid channels (Meta, TikTok, YouTube the works)
- Obsessed with visuals that make an impact bold type, juicy colours, great pacing, standout hooks
- Confident in using performance data to iterate and improve
- Comfortable working fast, testing lots, and learning even faster
- Collaborative by nature youll work closely with media buyers, strategists, editors, and the wider creative team
- Culturally in tune you know whats trending, whats tired, and what grabs attention right now
- Culturally in-tune with trends, formats, and whats working right now
Youll own:
- Owning specific KPIs within defined areas of influence in the conversion funnel.
- Working closely with other teams to ensure that the first purchase customer\’s experience is optimised for conversion performance.
- Leading the strategy and then the design, implementation and measurement of the brands acquisition conversion optimisation roadmap and activities.
- Identifying and analysing conversion metrics & KPIs from high value and/or high volume sources and providing the conversion journeys that allow them to realise maximum contributions to business outcomes.
- Diving deep into conversion performance to generate recommendations and driving A/B & multivariate testing, new landing page builds, new conversion journeys, and unique digital engagement experiences.
- Aspiring to attain the highest level of optimisation agility and velocity possible whilst focusing on both marketing & commercial outcomes.
- Mastering how the brand communicates with prospects (targeting & personalisation) to deliver the best content, journeys, and experiences to increase conversions.
- Working closely and collaboratively with all members of the marketing team to stay abreast of all distribution efforts that drive awareness and generate traffic and collectively ensure the brand is meeting or exceeding new customers acquisition targets.
- Following cohorts through first purchase, and into lifecycle monitoring customer behaviours and KPIs, providing recommendations to other marketing teams and business units to shape current and future marketing mix.
- Planning your activities thoroughly and forecasting how these efforts will impact business outcomes.
- Delivering executive-level reports that convey complex analytical findings in a concise manner.
- Documenting key learnings, big wins, and misses, in company wiki and jira spaces to grow the businesses intellectual property.
Youre Naturally Like This:
- Detail-obsessed and quality-driven.
- Self-motivated and proactive: you take ownership.
- Able to balance creative flair with commercial impact.
- Collaborative, kind, and always open to feedback or iteration.
- Focused on continuous improvement, always looking for ways to innovate and optimise processes.
- Approaches challenges with a creative problem-solving mindset and a positive, can-do attitude, always seeking innovative solutions and tackling obstacles with determination and resourcefulness.
Core Competencies
- 5+ years of digital marketing experience in a performance focussed role.
- Successful track record of ideating, implementing and scaling CRO (Conversion Rate Optimisation) programs.
- Strong customer centric approach to optimisation, leveraging your added experience or understanding of UX, UI and digital design for conversion best practices.
- Experience with industry leading optimisation tools such as, or similar to: Optimizely, Google Optimize, Omniconvert, Unbounce etc.
- Ability to manipulate performance data independently, interpret, then present that data in engaging and meaningful ways.
- Ability to manage and prioritise multiple projects simultaneously within a complex organisation.
Core Behaviours
- Pace:Know that speed is your greatest ally. It builds momentum and is key for growth. Go fast.
- Communication:Know that team is your greatest asset. Talk to them face to face, Dont try to go alone.
- Trust:When you say youll do it, do it. When someone asks for help, you give it.
- Transparency:Nothing is off limits, to anyone at any time. Remove walls & call out red tape.
- Challenge:Get comfortable with feeling uncomfortable. We need you to go where youre scared to.
- Learn:Drive a culture of experimentation and continuous improvement.
- 360 Management:Manage up, down and across. Regardless of title, everyone is a leader. So Lead.
REF-222 929
CRO Manager in Liverpool employer: Protein Works
Contact Detail:
Protein Works Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO Manager in Liverpool
✨Tip Number 1
Familiarise yourself with the latest trends in conversion rate optimisation. Follow industry leaders on social media and subscribe to relevant newsletters to stay updated on best practices and innovative strategies that can set you apart.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who specialise in CRO. Attend local meetups or webinars to connect with like-minded individuals and gain insights into what companies like us are looking for in a candidate.
✨Tip Number 3
Showcase your analytical skills by preparing case studies of past projects where you've successfully improved conversion rates. Be ready to discuss your thought process and the tools you used, as this will demonstrate your hands-on experience.
✨Tip Number 4
Prepare to discuss how you would approach specific KPIs and metrics relevant to our business. Think about how you would optimise customer journeys and be ready to share your ideas during the interview process to highlight your strategic thinking.
We think you need these skills to ace CRO Manager in Liverpool
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in conversion rate optimisation and performance marketing. Use specific examples that demonstrate your ability to drive conversions and work collaboratively with teams.
Craft a Compelling Cover Letter: In your cover letter, express your passion for CRO and how your skills align with the company's goals. Mention your experience with tools like Optimizely or Google Optimize and how you've successfully implemented CRO strategies in the past.
Showcase Your Creativity: Since the role requires a creative eye, include a portfolio or examples of your previous work that showcase your design skills and understanding of performance-led design. Highlight any successful campaigns you've led.
Highlight Data-Driven Achievements: Emphasise your ability to analyse performance data and make data-driven decisions. Include metrics or KPIs from past projects that illustrate your impact on conversion rates and overall business outcomes.
How to prepare for a job interview at Protein Works
✨Showcase Your Data Skills
As a CRO Manager, you'll need to demonstrate your ability to manipulate and interpret performance data. Be prepared to discuss specific examples of how you've used data to drive conversion improvements in previous roles.
✨Highlight Your Creative Approach
This role requires a balance of creativity and performance focus. Bring examples of your past work that showcase your creative flair, especially in designing for paid channels like Meta and TikTok, and explain how these designs led to measurable results.
✨Emphasise Collaboration
Collaboration is key in this position. Be ready to talk about how you've worked with cross-functional teams, such as UX/UI designers and digital marketers, to achieve common goals. Share specific instances where teamwork led to successful outcomes.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and ability to handle challenges. Prepare scenarios where you had to think creatively under pressure or adapt quickly to changing circumstances, demonstrating your proactive mindset.
