At a Glance
- Tasks: Own the creative strategy for paid social, driving impactful ads on Meta, TikTok, and YouTube.
- Company: Dynamic brand focused on innovative marketing strategies.
- Benefits: Competitive pay, flexible hours, and opportunities for creative growth.
- Other info: Fast-paced environment with a focus on creativity and performance.
- Why this job: Be the mastermind behind scroll-stopping content that drives real results.
- Qualifications: 2+ years in paid social creative strategy with a data-driven mindset.
The predicted salary is between 40000 - 50000 € per year.
Paid Social is our primary acquisition engine, and we are looking for the person who will own the creative strategy behind it. This role exists because great creative is what separates brands that scale from brands that plateau.
You will be the driving force behind scroll-stopping, conversion-led creative across Meta, TikTok and YouTube. You will turn customer insight into testable concepts, briefs into top-performing ads, and performance data into your next iteration. If you watch competitors' ads for fun, obsess over hooks, and get a genuine thrill when a creative you conceived starts scaling - this is your role.
- Lead creative strategy across paid social for the UK market - Meta, TikTok and YouTube - with a direct line to new customer acquisition and CAC targets.
- Build and manage a structured creative testing roadmap: clear hypotheses, prioritised experiments, consistent pipeline.
- Write scripts and briefs that convert, from thumb-stopping hook to CTA, giving the creative team direction they can execute without ambiguity.
- Stay ahead of platform trends on Meta, TikTok and YouTube - identifying what's working, why it's working, and how to apply it before it's oversaturated.
- Partner with the performance team to analyse results using CTR, hook rate, thumb-stop rate, CPA and CVR - deciding what to scale, what to iterate, and what to kill.
- Maintain a high creative output without sacrificing quality - keeping multiple concepts, tests and briefs moving simultaneously.
- A consistent pipeline of live creative tests with clear hypotheses and rapid iteration cycles.
- Briefs that need minimal rework - the creative team knows exactly what's needed and why.
- Creative concepts clearly tied to specific customer personas and product fit, not generic "nutrition brand" output.
2+ years in paid social creative strategy, with hands-on experience across Meta and TikTok (YouTube a strong plus). Proven track record of data-driven creative that delivered measurable performance improvements. Fluent in creative performance metrics: Comfort with UGC-led creative and influencer brief writing. Experience working with or briefing video production teams. Ownership mindset - you treat your channel's performance like it's your business. Commercially wired - you understand that great creative isn't art, it's revenue.
Creative Strategist Contract employer: Protein Works
Join a dynamic team where creativity meets data-driven strategy in the heart of the UK. As a Creative Strategist, you'll thrive in a collaborative work culture that values innovation and encourages professional growth, with opportunities to lead impactful campaigns across major social platforms. Enjoy the unique advantage of working in a fast-paced environment that prioritises both creative excellence and measurable results, making it an ideal place for those passionate about shaping brand narratives and driving customer engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist Contract
✨Tip Number 1
Get your portfolio sorted! Showcase your best work that highlights your creative strategy skills, especially in paid social. Make sure it’s easy to navigate and includes case studies that demonstrate how your ideas led to measurable results.
✨Tip Number 2
Network like a pro! Connect with industry folks on LinkedIn or at events. Don’t be shy about reaching out to people who work in companies you admire; they might just have the inside scoop on job openings or can refer you directly.
✨Tip Number 3
Prepare for interviews by knowing your stuff! Research the company’s recent campaigns and think about how you’d approach their creative strategy. Be ready to discuss your process and how you use data to drive decisions.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. Show us you’re keen!
We think you need these skills to ace Creative Strategist Contract
Some tips for your application 🫡
Show Your Creative Spark:When you're writing your application, let your creativity shine through! Use engaging language and examples that showcase your unique approach to creative strategy. We want to see how you think outside the box and bring ideas to life.
Tailor Your Application:Make sure to customise your application for this role. Highlight your experience with Meta, TikTok, and YouTube, and how you've used data to drive creative decisions. We love seeing how your background aligns with our needs!
Be Data-Driven:Since we’re all about performance, include specific metrics or results from your past work. Show us how your creative strategies have led to measurable improvements. Numbers speak volumes, so don’t shy away from sharing them!
Keep It Clear and Concise:While we appreciate creativity, clarity is key! Make sure your application is easy to read and understand. Avoid jargon and keep your points straightforward. We want to know exactly what you can bring to the table without any confusion.
How to prepare for a job interview at Protein Works
✨Know Your Platforms Inside Out
Before the interview, dive deep into the latest trends and successful campaigns on Meta, TikTok, and YouTube. Be ready to discuss specific examples of ads that caught your eye and why they worked. This shows you’re not just familiar with the platforms but genuinely passionate about them.
✨Bring Data to the Table
Since this role is all about data-driven creative, come prepared with metrics from your past work. Highlight how your creative strategies improved CTR, CPA, or CVR. This will demonstrate your ability to turn insights into actionable strategies, which is key for the role.
✨Craft a Compelling Brief
Practice writing a brief for a hypothetical campaign before your interview. Make sure it includes a clear hook, target audience, and measurable goals. Presenting this during your interview can showcase your understanding of what makes a great brief and how to guide a creative team effectively.
✨Showcase Your Creative Process
Be ready to discuss your creative process in detail. Talk about how you generate ideas, test hypotheses, and iterate based on performance data. This will help the interviewers see your ownership mindset and how you approach creative strategy as a business driver.
