At a Glance
- Tasks: Craft captivating press releases and collaborate with influencers in the F&B industry.
- Company: Join Protegie, a leading marketing consultancy for food and beverage brands.
- Benefits: Flexible work environment, creative freedom, and opportunities for career growth.
- Other info: Perfect for food lovers eager to learn and grow in a dynamic team.
- Why this job: Unleash your marketing magic while indulging your passion for food!
- Qualifications: Education in Business, Psychology, or Communications; social media savvy; strong writing skills.
The predicted salary is between 40000 - 50000 £ per year.
Calling all food enthusiasts and aspiring marketing maestros!
Are you a foodie with a flair for creativity?
Do you dream of diving into the tantalizing world of Food and Beverage while unleashing your marketing magic?
Well, look no further, because we've got an opportunity that'll tickle your taste buds and ignite your marketing mojo!
Join the Protegie team, one of the leading marketing consultancy firms specializing in the F&B industry.
We've serviced more than 350 established F&B players over the past decade, with brands like Shukuu Izakaya, Koufu, Hopscotch, One Prawn & Co., Fat Belly, Shakey's Pizza, Pizza Express, Seorae, Pocha!
Korean Street Dining, Joo Chiat Kim Choo, Tan Ser Seng Herbal Soup, Ramen Nagi and many more.
Furthermore we're continuously expanding our portfolio and therefore on the hunt for a
Full-Time Public Relations (PR) Executive who's ready to shake things up with us!
At Protegie, we believe in giving our team members the power to shape their destiny.
Be the master of your career, chart your own path, and witness the magic of marketing unfold before your very eyes.
Flexibility and innovation are our middle names, and we're all about making a difference for our F&B clients.
Now, let s talk shop. Here s what you ll be doing as our PR Maestro
- Assisting our Marketing Manager in PR strategies & planning.
- Weaving words and creating captivating press releases or invitations that will leave mouths watering and fingers clicking.
- Collaborating with media, digital publication agencies, content creators, influencers, foodie community members, and other key opinion leaders (KOLs), injecting "stamps of approval" to our marketing masterpieces and expanding audience bases.
- Scheduling and monitoring media tasting sessions. Updating guests and restaurants of any changes or important details like dietary preferences.
- Monitoring all internal and external online publications, social media posts, advertisings, reviews and comments.
Analyze performances and metrics, generate reports, present solutions and recommendations to respective stakeholders, and manage all feedbacks and comments.
- Constantly liaising with various stakeholders to keep the show running smoothly and updating them on the progress.
- Coordinating with external graphic designer, photographer, videographer, editor, suppliers and vendors for PR campaign materials and services.
- Uncovering trends, market insights and competitor secrets to give our clients the edge they crave.
- Contributing your brilliant ideas to the development of PR, marketing and branding strategies.
- Tackling some basic administrative tasks because, hey, even superheroes have to do it sometimes!
Now, let s whip up the perfect recipe for our ideal candidate
- Education in the fields of Business, Psychology, or Communications. (But, hey, if you're passionate and driven, we'll show you the ropes!)
- A good grasp of social media (because who doesn't these days?).
- A burning passion for all things food-related (it's the heart and soul of our world!).
- Exceptional analytical, communication, and writing skills (you'll be the wordsmith we need!).
- Excellent time management (we're cooking up some tight schedules!).
- Attention to detail (because that's where the magic lies!).
- A sprinkle of design sense (for that extra pinch of creativity!).
Fear not, brave souls! If you're a bit shy on some of the criteria, but you're hungry to learn and have a passion for the job, we're always ready to show you the ropes!
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Public Relations Executive employer: Protegie Group
At Protegie Group, we pride ourselves on being an exceptional employer in the dynamic Food & Beverage sector. Our vibrant work culture fosters creativity and collaboration, providing ample opportunities for professional growth and development. With a focus on innovation and a supportive team environment, you'll have the chance to make a meaningful impact while enjoying the benefits of working in a thriving industry.
StudySmarter Expert Advice🤫
We think this is how you could land Public Relations Executive
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Protegie Group. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Protegie Group, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Protegie Group inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Public Relations Executive
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Protegie Group. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Protegie Group.
How to prepare for a job interview at Protegie Group
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
