At a Glance
- Tasks: Lead marketing strategies, generate sales opportunities, and optimise campaigns for growth.
- Company: Join a market leader in high-performance packaging solutions with a dynamic team.
- Benefits: Competitive salary, training opportunities, early finishes, and fun team events.
- Other info: Great career growth potential and a supportive culture focused on innovation.
- Why this job: Make a real impact in a fast-paced environment while developing your marketing skills.
- Qualifications: 3+ years in B2B marketing, strong digital skills, and a proactive mindset.
The predicted salary is between 40000 - 50000 £ per year.
Protective Packaging Ltd (PPL) is a market-leading manufacturer of high-performance barrier foil packaging solutions, supplying customers across the UK, Europe and Asia. We are looking for a commercially minded, hands-on Marketing Manager to take ownership of our marketing function and help drive the next phase of growth. This is not a role for someone who simply develops strategies and delegates execution. We need a proactive marketer who can build the strategy, implement it, measure the results and continually optimise performance.
Reporting directly to the Commercial Director, you will be responsible for generating qualified sales opportunities, increasing website performance, improving conversion rates and enhancing our market presence across key industries and territories. You will manage and develop a Marketing Executive while remaining heavily involved in the day-to-day execution of campaigns and initiatives. This is an excellent opportunity for an ambitious marketer who enjoys autonomy, embraces responsibility, brings fresh ideas to the table and thrives in a fast-paced growth environment.
Key responsibilities
- Lead Generation & Revenue Growth: Develop and execute marketing strategies focused on generating qualified sales opportunities and supporting revenue growth. Work closely with the Commercial Director and Sales team to align marketing activity with business objectives and commercial priorities. Build and optimise lead generation campaigns across multiple channels. Develop and execute targeted outbound campaigns using customer data, market intelligence and prospect research. Support new product launches and commercial initiatives through integrated marketing campaigns. Own the top of the sales funnel, including target identification, data quality, campaign execution and supporting follow-up activity. Support targeted campaigns through the effective use of literature, samples and structured follow-up processes.
- Digital Marketing, SEO, PPC & CRO: Support digital marketing activity to drive lead generation and commercial growth. Work with external agencies to deliver SEO, PPC and website optimisation activity. Maintain oversight of website performance, user experience and lead conversion, identifying opportunities to improve results. Use data and analytics to track performance, measure ROI and drive improvements. Contribute to ongoing testing and optimisation of digital campaigns and the website journey. Ensure all digital activity contributes to measurable commercial outcomes rather than standalone marketing metrics.
- Content & Campaign Management: Plan and execute integrated marketing campaigns across email, LinkedIn, content marketing, PR, social media and digital channels. Create compelling content including case studies, blogs, videos, technical guides, brochures, customer success stories and social content. Develop campaign messaging that clearly communicates customer value and differentiates PPL from competitors. Ensure consistency of messaging and branding across all customer touchpoints.
- Team Leadership: Manage, mentor and develop the Marketing Executive. Prioritise workloads and ensure marketing projects are delivered effectively and on time. Create a culture of accountability, continuous improvement and professional development.
- Market Intelligence & Strategic Development: Analyse customer behaviour, market trends, competitor activity and campaign performance to identify growth opportunities. Use data and insight to recommend improvements and influence business decisions. Present recommendations, performance updates and strategic initiatives to senior leadership. Bring fresh thinking and new ideas that challenge convention and support business growth. Maintain high standards of data quality and integrity to support effective targeting and lead generation. Provide clear, actionable insight to the Sales team to support pipeline development and conversion.
- Events & Industry Engagement: Lead the planning and execution of exhibitions, conferences and industry events. Ensure all event activity is focused on generating measurable commercial outcomes and qualified opportunities. Represent the business professionally at customer and industry events in the UK and internationally.
What We're Looking For
Essential Experience: Minimum 3 years' experience in a B2B marketing role with responsibility for lead generation and campaign delivery. Strong experience in SEO, PPC and digital marketing. Experience improving website performance, conversion rates and lead generation outcomes. Experience managing marketing campaigns from concept through to execution and analysis. Experience using CRM and marketing automation platforms. MS Dynamics preferable. Strong understanding of Google Analytics, Google Search Console and digital reporting tools. Experience building prospect databases and executing outbound marketing campaigns. Excellent copywriting and communication skills. Experience managing or mentoring junior marketing team members.
Desirable Experience: Experience within manufacturing, industrial, engineering, technical or B2B environments. Experience with Microsoft Dynamics. Experience with WordPress. Familiarity with Adobe Creative Suite, Canva and content creation tools. Exposure to international marketing activities.
Personal Attributes: We are looking for someone who is proactive, positive and solutions-focused. Takes ownership and accountability for outcomes. Is comfortable balancing strategic thinking with hands-on execution. Brings energy, enthusiasm and fresh ideas. Sees marketing as a revenue-generating function and actively contributes to sales success. Enjoys working collaboratively across departments. Is adaptable and thrives in a fast-moving environment. Is curious, open-minded and always looking for ways to improve performance. Wants to make a genuine impact and be part of an ambitious growth journey.
Benefits: Opportunities for both internal and external training tailored to your role. Quarterly team lunches provided by the company. Recognition and awards for long-term service. Workplace pension scheme. Early Friday finishes. Additional annual leave linked to length of service. Employee of the Month, Quarter and Year awards. Fresh fruit provided daily. Birthday recognition. Child's first day of school leave. Options for private healthcare. Free flu vaccinations. Cycle to Work scheme. Regular social events and activities.
Marketing Manager in Manchester employer: Protective Packaging Limited
Protective Packaging Ltd (PPL) is an exceptional employer located in Carrington, Greater Manchester, offering a dynamic work environment that fosters creativity and growth. With a strong focus on employee development, PPL provides tailored training opportunities, recognition for long-term service, and a culture that encourages collaboration and innovation. The company also promotes a healthy work-life balance with benefits such as early Friday finishes, additional annual leave, and regular social events, making it an ideal place for ambitious marketers to thrive and make a meaningful impact.
Contact Details:
Protective Packaging Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Protective Packaging Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Protective Packaging Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Protective Packaging Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Protective Packaging Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Protective Packaging Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Protective Packaging Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Protective Packaging Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Protective Packaging Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Protective Packaging Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Protective Packaging Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
