Individual Giving Manager

Prostate Cancer Research exists to honour the men and families who have been through things no family should have to go through, and to work for a future where no one needs to fear a prostate cancer diagnosis. We are always working to provide resources to help, support and empower patients, giving them the information they need to make better choices about their treatment while working to identify and target specific unmet needs in the prostate cancer ecosystem, such as racial inequality and bone metastasis.

Our dedicated staff team is the key to our success, expanding the amount of research that we fund five times over in four years. PCR has won the Communiqué Award 2025 for Excellence in Healthcare Partnerships, the PEMA 2025 winner for Excellence in Collaboration Educating Patients and has been shortlisted for both Third Sector Awards and Charity Times Awards 2025.

Ready to drive real-world change with your fundraising expertise? At Prostate Cancer Research, we’re making huge strides. Our supporter base has tripled in the last year, our campaigns are making national headlines, and we’re investing heavily in growth. We now need a passionate Individual Giving Manager to help us seize this momentum. This is a chance to build something new with us. Working as a key strategic partner to the Head of Individual Giving, you will be the operational powerhouse behind our fundraising programme. You will take ownership of translating our high-level strategy into action, acting as the primary lead for campaign implementation and tactical delivery. We’re not just looking for someone to run campaigns; we’re looking for an innovator who will test, learn, and lead us into new territories.

Your Mission:

• Take ownership of the delivery strategic individual giving activity across paid social, email, offline appeals, and new channels.
• Holistic Stewardship: Design and execute engaging supporter journeys—both bespoke and automated—that maximise conversion and long-term value.
• Performance Culture: Analyse performance, share insights, and drive a results-focused fundraising culture across the team.

Why Join Us?

• Impact: This is a new role with the potential to shape the future of our individual giving.
• Growth: We are committed to your professional development within a supportive team.
• Benefits: We value our people. Enjoy flexible working, private BUPA healthcare, a competitive pension, and more.

If you’re an ambitious fundraiser who thrives in a dynamic environment and wants to fight prostate cancer, we encourage you to apply.

Key Responsibilities

• Strategic Implementation (Online & Offline): Key operational lead, deputising for the Head of Individual Giving and Legacies, taking responsibility for the planning and delivery of campaigns and activity across channels and supporter journeys.
• Develop and implement activity to attract new supporters through an integrated mix of channels, including social platforms (paid and unpaid), search engine advertising, email marketing, and offline appeals.
• Manage relationships with external partners, including creative, fundraising, and digital marketing agencies, ensuring high-quality delivery and ROI.
• Develop and execute integrated campaigns where ultimate conversion may occur via traditional channels such as telephone or mail, taking a holistic approach to acquire and convert new supporters.
• Analyse metrics and data, reporting on KPIs, budget, and spend. Work to constantly test and optimise campaigns to exceed targets and improve return on investment.
• Support forecasting and budget planning on marketing activities within the IG budget.
• Stay abreast of emerging trends and technologies, ensuring our fundraising efforts remain innovative and effective.

Stewardship, Content & Operations:

• Develop and deliver personalised relationship-building communications and initiatives that recognise supporter loyalty and deepen their connection to the impact of their support.
• Oversee the operational delivery of supporter communications, including the development of processes for bespoke and workflow-delivered thanking and nurturing.
• Create and optimise content, sometimes cross team and directly with our incredible patients and supporters.
• Build journeys that maximise conversions and build loyalty. This includes high-quality creative fundraising writing, concepting, and messaging development.
• Ensure all supporters are thanked and updated in an appropriate and timely manner, working with the team to ensure coverage and that all interactions are in line with our supporter promise.
• Cultivate deeper engagement with supporters beyond transactional interactions, explore opportunities for meaningful dialogue and a sense of community.

Collaboration & Cross-Selling:

• Work with the wider PCR team to maximise opportunities for fundraising and patient impact, specifically leading on cross-selling meaningful cash and support propositions to other audiences (e.g., events participants, community fundraisers, and campaigners).
• Work with Agile principles in mind, collaborating with colleagues across the organisation to plan and deliver high-quality work.
• Build key relationships across teams within and outside Public Fundraising to achieve successful fundraising outcomes.
• As required, represent PCR externally, promoting our work and building long-term relationships with stakeholders.

Database and Compliance:

• Develop your existing experience and affinity for supporter data to improve outcomes for supporters.
• Hold a very good working knowledge of key aspects of data protection law including GDPR and PECR, as well as the Fundraising Code of Practice.
• Work with our tools and seek to improve knowledge and use of these, including Access CRM, Fundraise Up, Google Analytics 4 (GA4), WordPress and MailChimp.

Skills and Competencies

• Fundraising Expertise: Proven experience in an Individual Giving role(s) with a track record of managing both digital acquisition and offline appeals (direct mail/telemarketing) for a charity or social cause, as well as significant experience in retention, marketing communications, supporter services.
• Agency Management: Experience managing creative, fundraising and digital marketing agencies, to deliver a variety of campaigns or activities across multiple channels.
• Digital Proficiency: Demonstrable expertise setting up and managing campaigns in Meta Business Suite, Google paid advertising, and email marketing platforms like Mailchimp.
• Strategic Thinking: Evidence of leading successful integrated campaigns resulting in significant income or lead generation.
• Audience Development: Led development of successful new propositions for cross-selling across existing audiences.
• Creative Skills: The ability to motivate and inspire audiences through content and creative writing and storytelling for various channels.
• Financial Acumen: The ability to monitor and manage income and expenditure against targets as well as forecast and report on campaigns across all channels.
• Supporter Experience: A strong desire to provide excellent supporter experience and customer journeys to everyone who encounters PCR.
• Collaborative Mindset: A collaborative and innovative mindset with a desire to test, learn, and work with stakeholders cross-functionally.
• Agile Working: Experience working within Agile project management frameworks would be beneficial.
• Technical Knowledge: Good knowledge of WordPress website optimisation and plugins, or a strong desire to learn.
• Passion: A strong belief in the work we do at PCR, and a demonstrable desire to improve outcomes for patients through our work in fundraising.

How to apply?

Please apply by submitting your CV and a short supporting statement (maximum 600 words) outlining why you would like the role and why you think you’d be a good fit, giving examples of previous experience. There will be a two-stage interview process. The first interview will be online via Teams, and the second will be an in-person interview at our offices in London. There may be a test and a question to prepare for in advance of either interview stage should your application be taken forward.

PCR is an equal opportunity employer committed to diversity and inclusion. We welcome applications from all qualified individuals regardless of their race, gender, disability, religion/belief, sexual orientation, or age.