Business Development Senior in London

About Prosperwell

Prosperwell is redefining how sales and marketing works in the UK social care sector. We help the country’s leading care organisations grow sustainably so they can continue delivering exceptional care to families who need it most. As the UK’s leading specialist sales and marketing agency for care providers, and the first agency to sweep every major care marketing award in a single year, we have built our reputation through discipline, expertise, and a relentless focus on outcomes. We invest heavily in our people, our systems, and our standards. You will be supported to do your best work, challenged to grow, and trusted to lead with autonomy and accountability.

Overview and Role Purpose

The Business Development Representative is responsible for creating consistent, high-quality commercial conversations for Prosperwell by turning inbound interest and proactive outreach into qualified discovery calls. You will engage prospects through Prosperwell’s lead engagement offers, qualify intent and fit, and book discovery conversations into the diaries of the Head of Marketing Services or the Head of Sales and Customer Experience, depending on the opportunity. The role sits at the front of Prosperwell’s commercial process, ensuring the right prospects progress into meaningful conversations with the appropriate service leaders.

Core Objectives

• Generate qualified discovery calls
• Maintain a high lead to qualified discovery call percentage
• Maintain a high discovery-to-strategy meeting lead score
• Contribute to a predictable, repeatable pipeline model

Key Responsibilities & Activities

• Proactive Market Outreach
  • Identify and engage targeted care providers including activities like LinkedIn, email, phone outreach, and in-person events
  • Develop and nurture relationships with strategic and referral partners who serve the same client base, identifying opportunities for introductions and collaborative lead generation
  • Introduce prospects to relevant Prosperwell initiatives including workshops, lunch and learns sessions, round tables, live speaking events and audits
  • Position these offers clearly and professionally in a way that makes engagement easy
  • Maintain consistent daily outreach activity
• Lead Relationship Development
  • Respond to new inbound leads within agreed timeframes and personalise follow-up based on the nature of the lead’s profile, behaviour, and enquiry
  • Identify and present relevant resources and/or lead engagement offers to qualified leads in a timely manner based on their engagement with our content, events, etc., to ensure we get qualified leads “moving” with our company
• Qualification and Discovery Preparation
  • Conduct structured qualification calls to move a high percentage of qualified leads into the discovery stage.
• Meeting Bookings and Follow-up
  • Book qualified discovery calls into the appropriate diary
  • Confirm meetings to reduce no-show rates
• Data Management
  • Track lead status, progression and outcomes in CRM
  • Maintain clean, accurate deal pipeline data
  • Clearly document context and notes of emails and conversations with leads to ensure Heads of Departments receive high-quality information prior to discovery calls
  • Regular reviews of lead records to ensure a clean database
• Professional Development and Self-Management
  • Tracking of key performance indicators (KPIs) and related metrics to bring about awareness of overall performance, identify opportunities, etc.
  • Regular reviews with management to review performance related to all the above and adjust responsibilities, activities, and/or targets

Key Performance Indicators

This role is measured on outcomes, not busyness.

• Primary KPIs:

• Lead Engagement Offers Accepted
• Qualified Discovery Calls Sat
• Discovery Call to Strategy Meeting Conversion Rate

Specific targets for the above KPIs will be set and reviewed separately and may evolve in line with business strategy, including changing KPIs where necessary.

Supporting Metrics

We will also help you in your effort to achieve KPIs by providing supporting metrics, which may include discovery call show rate, outreach volume, engagement rate, progression to strategy meetings, CRM accuracy, etc.

Skills and Experience Required

• Experience in business development, sales development or client engagement
• Confidence in proactive outreach and structured conversations
• Strong verbal and written communication skills
• High resilience and consistency
• Excellent conversationalist; Intuitive, inquisitive, diplomatic, high emotional intelligence, active listening, reflecting back, and confidence.
• Comfort working with CRM systems
• Commercial awareness and sound judgement
• Growth mindset
• Care sector knowledge is beneficial but not essential.

Logistics

• Schedule: Full-time; Generally, "business hours" Monday through Friday, although work outside of these hours and days may be required to meet commitments.
• Travel: Local and/or national travel will be required from time to time.

Our Core Values

• Striving for Excellence: We hold ourselves to exceptionally high standards and take pride in delivering work that genuinely moves the needle.
• Humility and Collaboration: We value open, honest communication and believe the best outcomes come from learning together and challenging ideas constructively.
• Positive and Energetic: We believe great work happens in an environment that is encouraging, supportive, and enjoyable.
• Problem Solving: We take ownership, act decisively, and approach challenges with a solutions first mindset.
• Efficient: We work systematically, build repeatable processes, and focus on doing the right work well rather than more work poorly.