AI Search & SEO Manager in London

Your job: AI Search & SEO Manager

Location: Hybrid (2 days London Liverpool Street office, 3 days remote)

Salary: £40,000

Job purpose: You will own the delivery, performance, and ongoing development of Prosperwell’s Local Visibility & AI Discovery product. Working closely with Account Managers, you will ensure organic activity complements and strengthens paid strategy, improving visibility earlier in the decision journey and contributing to better enquiry quality and overall efficiency. You’ll take long-term ownership of how the service performs in the real world – generating meaningful results for clients, while continuously improving its impact as client needs, platforms, and behaviour change. This role suits someone who is inquisitive, innovative, and results-driven – comfortable building on top of a structured framework and have a genuine passion for search.

About Us: Joining Prosperwell means becoming part of a team that is redefining sales and marketing in the social care sector. You’ll help the UK’s leading care organisations drive sustainable growth, enabling them to provide families across the country with the care and support they need. As the UK’s leading specialist sales and marketing agency for care providers, and the first to sweep every care marketing award in a single year, we’ve built a reputation for excellence. We didn’t get there by accident. We got there by investing in our people. We’ve created an environment where you’re supported to do your best work, and make a meaningful impact not just on our clients, but on the families searching for care.

Our Core Values:

• Striving for Excellence: We embody a culture of excellence and are growth-focused. We hold ourselves to the highest standards, take pride in our work, and consistently deliver exceptional results.
• Humility & Collaboration: We foster a culture of humility, recognising that we can always learn from one another and from our clients, embracing diverse viewpoints. We value open transparent communication and collaborative effort whilst welcoming constructive feedback.
• Positive & Energetic: We believe that a positive and enjoyable workplace leads to increased creativity, productivity, and client satisfaction. We encourage an upbeat and supportive atmosphere, nurturing a sense of camaraderie among our team.
• Problem Solving: We believe that no roadblock can stop our pursuit and that every roadblock comes with a valuable lesson. This solution-orientated mindset is critical in a fast-paced environment. Team members take initiative, are proactive, take the lead, and push the boundaries of their work to deliver the best possible outcomes.
• Efficient: We believe in taking a systematic approach to achieve a desired result. Creating and following set processes ensure we are not recreating the wheel, which allows us to achieve more in less time.

Key responsibilities and accountabilities:

• Deliver organic visibility that supports enquiries, occupancy, and overall efficiency.
• You are accountable for improving organic visibility in ways that contribute meaningfully to enquiries, occupancy, and the efficiency of paid spend.
• Own and evolve delivery of the Local Visibility & AI Discovery product.
• You take responsibility for both the quality of day-to-day delivery and the continuous improvement of the product through real-world insight.
• Integrate organic strategy with paid and account management.
• You work closely with Account Managers and paid teams to ensure a joined-up search approach.
• Make organic performance understandable and credible.
• You translate organic activity into insight that clients and internal teams can act on.
• Stay current and raise the bar.
• You actively stay on top of how search, platforms, and user behaviour are changing, and reflect that learning in delivery.

Ideal Candidate:

Mindset and behaviours: You are someone who:

• Takes ownership of outcomes and follows things through to impact, not just completion.
• Is naturally inquisitive and proactive about staying up to date with how search, platforms, and user behaviour are evolving.
• Is comfortable working within a structured framework, while confidently improving it based on insight and experience.
• Thinks commercially and understands how organic activity supports wider business goals.
• Communicates clearly and collaboratively with account managers, paid teams, and clients.
• Is comfortable supporting, guiding, and developing others, whether through direct line management or informal leadership.

Core Competencies: You will have:

• Hands-on experience delivering Local SEO for real clients, including multi-location or service-based organisations.
• A solid understanding of the key drivers of local visibility (maps, non-brand discovery, on-page localisation, reviews, entities).
• Demonstrated interest in, or practical exposure to, LLM search and AI-driven discovery.
• Confidence interpreting performance data and turning it into actionable insight.
• Experience working alongside paid media or CRO teams, with an understanding of how organic and paid strategies interact.
• Experience managing or mentoring a small team, or taking ownership of delivery through others.

Progression & opportunity: As Prosperwell’s Local Visibility & AI Discovery product continues to grow, this role offers the opportunity to be part of the founding team shaping our SEO capability. For the right person, there is clear progression into a senior, Head of SEO–level position, with responsibility for developing the function, growing the team, and setting standards across the business. Progression will be driven by impact, ownership, and the ability to build a scalable, high-performing organic capability.

Are you ready for the challenge or have any questions for us? Apply or get in touch today.