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For Companies At a Glance
- Tasks: Drive performance marketing strategies and optimise digital campaigns for maximum engagement.
- Company: Join Prospero Group, a top UK employer known for innovation and employee support.
- Benefits: Enjoy flexible working, well-being perks, and opportunities for personal development.
- Why this job: Be part of a dynamic team that values creativity and offers career progression.
- Qualifications: Experience in performance marketing and data analysis is essential; recruitment marketing knowledge is a plus.
- Other info: Work closely with an experienced Marketing Director and enjoy a vibrant team culture.
About Prospero Group
Prospero Group is a global leader in recruitment, operating across four time zones and 16 offices. As one of the UK's Top 50 Places to Work in 2024, we take pride in fostering a dynamic, innovative, and supportive work environment. Our team has a history of employee excellence awards since our inception in 2000, and we are dedicated to providing career progression and personal development opportunities.
The Role
We are seeking a Senior Marketing Executive (Performance Marketing) to play a pivotal role in optimising and managing our digital marketing efforts across paid social, PPC & job board campaigns. Reporting directly to the Marketing Director, you will be responsible for driving performance marketing strategies that enhance our visibility, engagement, and candidate conversions. This is a data-driven role, requiring strong analytical skills to track campaign performance, report insights, and make strategic recommendations. You will work closely with internal stakeholders and external agencies to maximise ROI across all paid channels while ensuring brand consistency and campaign effectiveness.
Key Responsibilities
- Performance Marketing Strategy - Develop and execute paid social, PPC, and job board strategies to drive candidate attraction and brand visibility alongside the Marketing Director.
- Campaign Optimisation - Continuously monitor and improve ad performance, budget allocation, and bidding strategies to enhance conversion rates.
- Data Analysis & Reporting - Extract, analyse, and present marketing performance data, providing insights and recommendations for improvement.
- Stakeholder Collaboration - Work with internal teams (sales, finance, HR, PR) and external agencies to deliver high-performing campaigns.
- Process Improvement - Identify weaknesses in current marketing processes, propose innovative solutions, and lead their implementation.
- Content & Creative Input - Collaborate with the wider Marketing and creative teams to develop engaging ad creatives and landing pages.
Who We’re Looking For
- Marketing Expertise - Proven experience in performance marketing, paid media, and data analysis (Google Ads, Meta Ads, LinkedIn Ads, etc.).
- Data-Driven Mindset - Ability to interpret complex data, build reports, and use insights to optimise campaigns.
- Industry Knowledge - Background in recruitment marketing/employer branding is a plus.
- Budget Management - Experience handling annual advertising budgets exceeding £100,000.
- Strategic & Hands-On - Ability to plan and execute marketing strategies effectively.
- Process-Oriented - Strong critical thinking skills to identify and improve internal and external processes.
Why Join Prospero Group?
- Career Progression - Work closely with an experienced Marketing Director who places emphasis on personal development and upskilling.
- Flexible Working - Hybrid working with 2 days Work From Home available.
- Team Culture - Weekly socials, monthly team wellbeing budgets.
- Rewards & Recognition - Quarterly and yearly employee awards.
- Well-being Benefits - Sick pay, personal development support, personal wellbeing monthly budget.
- Medicash Plan
Join a company that values innovation, performance, and employee well-being!
Senior Marketing Executive employer: Prospero Group
Contact Detail:
Prospero Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially in paid social and PPC. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the recruitment marketing space. Attend industry events or webinars where you can meet potential colleagues or mentors who can provide insights into the company culture and expectations.
✨Tip Number 3
Prepare to discuss specific examples of how you've optimised campaigns in the past. Be ready to share data-driven results that demonstrate your ability to enhance conversion rates and ROI.
✨Tip Number 4
Research Prospero Group's current marketing strategies and campaigns. Understanding their approach will allow you to suggest innovative ideas during your interview, showcasing your proactive mindset and genuine interest in the role.
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, particularly with paid social, PPC, and job board campaigns. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention your analytical skills and how you've used data to drive marketing strategies in the past.
Showcase Your Data Skills: In your application, emphasise your ability to analyse and interpret complex data. Provide examples of how you've used insights to optimise campaigns and improve performance.
Highlight Collaboration Experience: Discuss your experience working with internal teams and external agencies. Showcase how you’ve successfully collaborated to deliver high-performing marketing campaigns.
How to prepare for a job interview at Prospero Group
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous experience in performance marketing, especially with platforms like Google Ads and Meta Ads. Highlight specific campaigns you've managed and the results achieved to demonstrate your expertise.
✨Demonstrate Data-Driven Decision Making
Since this role requires strong analytical skills, come ready to explain how you've used data to optimise campaigns in the past. Bring examples of reports you've created and insights you've derived from data analysis.
✨Understand the Company Culture
Research Prospero Group's values and work environment. Be ready to discuss how you align with their emphasis on innovation, employee well-being, and career progression, as this will show your genuine interest in the company.
✨Prepare for Stakeholder Collaboration Questions
Expect questions about how you've worked with various teams in the past. Think of examples where you collaborated with sales, finance, or creative teams to deliver successful marketing campaigns, as this is crucial for the role.
