At a Glance
- Tasks: Own and develop marketing strategy to drive growth and engagement.
- Company: Join a leading property investment community with ambitious growth plans.
- Benefits: Competitive salary, performance bonuses, and significant autonomy.
- Other info: Collaborate with experienced leaders and specialists in a dynamic environment.
- Why this job: Make a real impact on business growth through innovative marketing strategies.
- Qualifications: Proven success in growing businesses through strategic marketing and data analysis.
The predicted salary is between 40000 - 50000 £ per year.
About Prosperity Network
Prosperity Network is one of the UK's leading property investment communities, helping hundreds of members build wealth through education, mentoring, networking and accountability. With over 800 active members and ambitious plans to continue growing over the coming years, we're looking for an exceptional marketer who can help take the business to the next level. This is not just a social media management or content delivery role. It is a strategic marketing role for someone who understands how to grow businesses through effective marketing, customer acquisition and commercial thinking.
The Opportunity
We're looking for someone to own and develop our marketing strategy. This role offers genuine autonomy. We want someone who is excited to challenge existing ideas, introduce new initiatives and take ownership of Prosperity Network's future growth. Your responsibility will be simple:
- Generate more qualified enquiries.
- Improve conversion.
- Increase membership growth.
- Strengthen the Prosperity Network brand.
You'll work closely with our Directors and existing marketing team, taking ownership of strategy whilst coordinating the execution across multiple marketing channels. If you've successfully helped grow an SME through marketing before, we'd love to hear from you.
What Success Looks Like
Success in this role will be measured by business growth, including:
- Increasing qualified enquiries
- Growing member sign-ups
- Increasing webinar registrations and attendance
- Improving webinar conversion rates
- Growing event attendance
- Increasing member referrals
- Improving email engagement
- Developing new marketing channels
- Building stronger customer journeys and automation
- Improving overall marketing ROI
Key Responsibilities
Marketing Strategy- Develop and own Prosperity Network's marketing strategy.
- Create quarterly marketing plans aligned with business objectives.
- Identify opportunities to generate new enquiries and revenue.
- Continually test, measure and improve marketing performance.
- Lead and coordinate campaigns across multiple channels including:
- Member acquisition
- Webinar campaigns
- Networking events
- Product launches
- Referral initiatives
- Member retention
- Brand awareness
- Every campaign should have measurable commercial objectives.
Our webinars and events are a key driver of business growth. You'll be responsible for planning and executing campaigns that maximise:
- Registrations
- Attendance
- Engagement
- Conversion into paying members
Previous experience running successful webinar campaigns is highly desirable.
Marketing Systems & Customer JourneyReview and improve the complete customer journey from first enquiry through to becoming a long-term member. Develop and optimise:
- Landing pages
- Email sequences
- CRM workflows
- Marketing automation
- Referral journeys
- Member communications and existing member content
You'll work alongside our existing advertising specialist to develop and improve paid acquisition campaigns. Whilst experience with paid advertising is important, this role is focused on strategy rather than day-to-day ad management. You'll be expected to:
- Review campaign performance
- Set objectives
- Analyse results
- Improve ROI
- Ensure paid campaigns align with wider business goals
We already have strong internal capability in content creation. Whilst you'll be expected to contribute ideas and occasionally create content, your primary responsibility is ensuring our marketing delivers measurable commercial results. Your role is to ensure great content becomes:
- Enquiries
- Webinar registrations
- Event attendees
- Paying members
You'll oversee the marketing strategy behind our content rather than simply producing content for the sake of it.
Team LeadershipLead and support the wider marketing function. Coordinate internal team members together with external specialists where required. Ensure everyone is working towards shared business objectives.
Analytics & ReportingYou'll own the marketing numbers. Regularly monitor and improve:
- Qualified leads
- Cost per enquiry
- Cost per acquisition
- Conversion rates
- Webinar performance
- Event registrations
- Email engagement
- Marketing ROI
- Customer lifetime value where appropriate
Marketing decisions should always be driven by data.
Essential ExperienceWe're looking for someone who can demonstrate previous success in growing businesses through marketing. You should be able to evidence experience in:
- Developing marketing strategies
- Growing leads and enquiries
- Increasing sales or memberships
- Delivering successful webinar campaigns
- Managing marketing projects
- CRM systems and marketing automation
- Email marketing
- Conversion optimisation
- Working with paid advertising specialists
- Analysing KPIs and making data-led decisions
Experience within education, coaching, membership businesses or property would be advantageous but isn't essential.
Who You AreYou'll be:
- Commercially minded
- Strategically focused
- Data driven
- Highly organised
- Comfortable leading projects
- Accountable for results
- A strong communicator
- Curious and proactive
- Always looking for better ways to grow a business
We'd Love To See
As part of your application, please include examples if you have them of:
- Businesses you've helped grow.
- Marketing strategies you've implemented.
- Webinar campaigns you've managed.
- Marketing funnels you've built.
- KPIs you've improved.
- Commercial results you've delivered.
Applications supported by measurable achievements will stand out.
What We OfferCompetitive salary with a meaningful performance bonus linked to business growth and agreed KPIs. A genuine opportunity to influence the direction of a growing business. Significant autonomy and responsibility. Support from an experienced leadership team. Existing specialists across advertising and content creation. Career progression as Prosperity Network continues to grow.
Working HoursMonday to Friday (8:30am to 5pm or 9am to 5:30pm), with attendance at selected Friday and Saturday events throughout the year, and the major Prosperity Network Social events, to support major campaigns and capture opportunities for future marketing activity.
If you're passionate about growing businesses through smart marketing and want the opportunity to make a measurable impact, we'd love to hear from you.
Digital & Social Media Marketing Manager in London employer: Prosperity Network
At Prosperity Network, we pride ourselves on being an exceptional employer that fosters a vibrant work culture focused on collaboration and innovation. Our team enjoys a range of benefits including professional development opportunities, a supportive environment for personal growth, and the chance to make a meaningful impact in the property investment sector. Located in the heart of the UK, we offer a dynamic workplace where creativity thrives and every employee's contribution is valued.
StudySmarter Expert Advice🤫
We think this is how you could land Digital & Social Media Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Prosperity Network and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Prosperity Network are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Prosperity Network on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Prosperity Network. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital & Social Media Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Prosperity Network. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Prosperity Network:Show us that you’ve done your homework! In your application, briefly mention what you admire about Prosperity Network’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Prosperity Network
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Prosperity Network will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Prosperity Network, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
