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- Tasks: Lead direct marketing activities for major disaster appeals and engage with supporters through various channels.
- Company: Join a dynamic membership organisation supporting 15 leading humanitarian agencies since 1963.
- Benefits: Enjoy a competitive salary, flexible hybrid working, and the chance to make a real impact.
- Other info: We welcome diverse candidates and provide support throughout the application process.
- Why this job: Be part of a mission-driven team that raises funds to save lives globally and fosters personal growth.
- Qualifications: Experience in direct marketing, especially in high volume donor acquisition and international development.
The predicted salary is between 34000 - 48000 £ per year.
Prospectus are excited to be working with our client to help them recruit for a Direct Marketing Manager (Acquisition) to join their team. The group is a unique and dynamic membership organisation which comprises 15 of the UK’s leading humanitarian agencies. Since it was founded in 1963, the organisation has run over 78 fundraising appeals and raised more than £2.4 billion to help save lives and protect livelihoods in disaster-affected communities around the world.
This role is offered on a permanent contract basis paying a salary of £40,560 per annum with flexible hybrid working arrangements available at their London office. The Direct Marketing Manager (Acquisition) is responsible for delivering key direct marketing activities during appeals for major disasters or emergencies. The post holder will work closely with the Head of Public Fundraising and relevant staff to develop and deliver direct marketing in appeals. They will work with the Public Fundraising team to utilise a large database of supporters for communication by email, SMS, and direct mail. They will identify new fundraising channels and ideas for increasing the impact of income generation. The post holder will also lead the benchmarking process of Member Agency fundraising performance following each appeal Period of Joint Action (PJA).
They are looking for someone with demonstrable direct marketing experience with a focus on high volume donor acquisition. They are looking for a candidate with a demonstrable experience of direct marketing techniques such as direct mail, email and SMS. They are looking for someone with a demonstrable track record of developing effective digital and direct marketing strategies, which resulted in significant growth of income. The ideal candidate will have excellent knowledge of direct marketing initiatives in an International Development context and experience of working within the international sector.
At Prospectus we invest in your journey as a candidate and are committed to supporting you with your application. We welcome all candidates to apply, regardless of age, sex/gender, disability, race, religion, sexual orientation, marital status, or pregnancy/maternity. If you have any disability and require reasonable adjustment/s to any part of the process, then please contact Firas El Dib at Prospectus. If you feel you meet some of the criteria but not all, we really hope you’ll enquire and learn more. Prospectus can advise and support on each part of the role and hopefully your application, so we look forward to hearing from you.
In order to apply please submit your CV in the first instance. Should your experience be suitable, we will arrange for a meeting to brief you on the role. You’ll then have all the information you need to formally apply. We are looking forward to connecting with you soon.
Contact Detail:
PROSPECTUS-4 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Direct Marketing Manager (Acquisition)
✨Tip Number 1
Familiarise yourself with the latest trends in direct marketing, especially in the context of humanitarian organisations. Understanding how successful campaigns have been executed can give you insights into what works and what doesn't, making you a more attractive candidate.
✨Tip Number 2
Network with professionals in the international development sector. Attend relevant events or webinars to connect with people who work in similar roles. This can provide you with valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of your past successes in direct marketing during interviews. Be ready to explain how your strategies led to increased donor acquisition and engagement, as this will demonstrate your capability for the role.
✨Tip Number 4
Research the organisation thoroughly before your interview. Understand their mission, values, and recent fundraising campaigns. This knowledge will help you tailor your responses and show your genuine interest in contributing to their goals.
We think you need these skills to ace Direct Marketing Manager (Acquisition)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your direct marketing experience, especially in donor acquisition. Use specific examples of campaigns you've worked on and the results achieved to demonstrate your impact.
Showcase Relevant Skills: Emphasise your knowledge of direct marketing techniques such as email, SMS, and direct mail. Mention any experience you have with digital marketing strategies that led to income growth, particularly in an international development context.
Craft a Compelling Cover Letter: Write a cover letter that explains why you're passionate about the role and how your background aligns with the organisation's mission. Highlight your understanding of humanitarian work and your commitment to making a difference.
Follow Up: After submitting your application, consider following up with a polite email expressing your enthusiasm for the position. This shows initiative and keeps you on their radar as they review applications.
How to prepare for a job interview at PROSPECTUS-4
✨Showcase Your Direct Marketing Experience
Be prepared to discuss your previous roles in direct marketing, especially focusing on high volume donor acquisition. Highlight specific campaigns you've worked on and the results achieved, as this will demonstrate your capability to handle the responsibilities of the role.
✨Understand the Humanitarian Context
Familiarise yourself with the organisation's mission and the humanitarian sector. Being able to articulate how your skills can contribute to their goals will show your genuine interest and understanding of the field.
✨Prepare for Strategy Discussions
Think about effective digital and direct marketing strategies you've developed in the past. Be ready to discuss how these strategies led to significant income growth, as this aligns with what they are looking for in a candidate.
✨Ask Insightful Questions
Prepare thoughtful questions about the organisation's current fundraising initiatives and future plans. This not only shows your enthusiasm but also helps you gauge if the role aligns with your career aspirations.