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- Tasks: Transform marketing data into actionable insights and create impactful dashboards.
- Company: Join Prosci, a purpose-driven organisation focused on effective change management.
- Benefits: Remote work, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact by driving executive decisions with your analytical skills.
- Qualifications: 3-5 years in marketing analytics and experience with HubSpot and Power BI.
- Other info: Collaborative team culture with a focus on continuous learning and development.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Prosci is seeking a Marketing Analytics Specialist to join our Global Marketing Center of Acceleration (CoA). This role is critical in turning marketing performance data into clear, actionable insights that drive executive decision-making and empower regional teams worldwide.
You will own marketing reporting and insights across HubSpot, GA4, and key marketing channels (paid, social, email, webinars/events), and contribute to dashboards in Power BI in partnership with our ICT team. Prosci is looking for someone who can create compelling and impactful data stories today while helping improve tracking consistency, attribution, and data quality over time.
This is a hands‑on marketing analytics role for someone who thrives on dashboarding, data QA, and proactive problem‑solving, and can help leadership see the “what, so what, now what.”
Key Responsibilities:
- Executive & Regional Reporting (Marketing performance)
- Own monthly and quarterly marketing performance reporting for leadership and regional teams (clear “what / so‑what / now‑what” narratives).
- Deliver consistent KPI reporting across global regions and key segments (e.g., Enterprise vs Practitioner), with transparent definitions and known limitations.
- Attribution, Funnel & Performance Insights
- Analyze and report on campaign, channel, and funnel performance, including conversion trends and ROI signals.
- Identify gaps/inconsistencies in attribution and tracking, and recommend practical improvements that can be implemented in the current ecosystem.
- Partner with campaign managers and Marketing Ops to define tracking requirements for campaigns/events/assets and ensure UTM/taxonomy discipline.
- Tracking, QA & Data Integrity (HubSpot + GA4 first)
- Monitor and troubleshoot data quality issues across HubSpot and GA4, including missing UTMs, event gaps, inconsistent definitions, and reporting discrepancies.
- Maintain and validate key GA4/GTM events and conversions (in partnership with Marketing Ops / ICT where needed).
- Escalate and collaborate on CRM/ops issues impacting reporting trust (e.g., HubSpot ↔ Salesforce sync concerns) with Sales Ops and ICT.
- Dashboarding & Analytics Enablement (with ICT support on BI)
- Build and maintain self‑serve dashboards and repeatable reporting in Power BI, HubSpot and related tools.
- Help manage and monitor key marketing data connectors and feeds (e.g., Funnel.io, HubSpot API) and support the organization’s longer‑term connector strategy (e.g., MuleSoft) by documenting requirements, validating outputs, and flagging data pipeline issues early.
- Provide clear documentation for KPI definitions, dashboard logic, and reporting sources‑of‑truth so regional teams can use insights confidently.
- Channel Reporting (Paid, SEO, Social, Email, Events)
- Produce actionable insights using platform and channel data (e.g., LinkedIn Ads, Google Ads, email, webinar/event platforms, SEO tools) and connect outcomes back to funnel performance.
- Help surface optimization opportunities (budget shifts, creative/audience hypotheses, landing page improvements) based on performance signals.
- Cross‑Functional Collaboration & Communication
- Work closely with key partners: Marketing Ops (HubSpot / CRM process + data quality), Performance Marketing (paid channel measurement & optimization), ICT/Data (Power BI, governance, longer‑term architecture), Sales Ops (pipeline/revenue reporting alignment and definitions).
- Train regional marketers on dashboard interpretation and reinforce consistent measurement practices.
Candidate Profile:
Based on this role’s scope and responsibilities, we are seeking candidates with the following qualifications, skills, attributes, and competencies:
- Competencies
- Optimizes Work Processes: Being solution‑oriented, able to scope, prototype, and iterate analytics solutions (progress over perfection).
- Balances Stakeholders: Skilled data storyteller capable of framing the “what, so what, now what” for executives and regional teams.
- Interpersonal Savvy: Cross‑functional partner comfortable working with Marketing Ops, Sales Ops, ICT, and Finance.
- Governance aware: Understands CRM data structures and attribution models; able to recognize when limitations affect reporting.
- Global Perspective: Experience supporting regional teams across multiple markets and currencies.
- Manages Complexity: Detail‑oriented with a strong understanding of how campaign tracking decisions impact reporting accuracy.
- Technical Skills
- HubSpot reporting & dashboards – segmentation, campaigns, data hub, lead scoring, attribution views.
- Power BI – dashboard building, DAX, and data models.
- SQL – querying/joining data from multiple systems.
- APIs and data connectors – Funnel.io (current), HubSpot API, Mulesoft (future).
- Google Tag Manager (GTM) – event and conversion tracking.
- Campaign tracking best practices – UTMs, tagging frameworks, QA.
- Microsoft Excel / 365 – strong skills in analysis, pivot tables, formulas, and data validation for ad hoc reporting.
- Microsoft PowerPoint / 365 – ability to translate data into compelling executive‑level presentations and visual narratives.
- Channel & performance marketing reporting – SEMrush, Google Ads, LinkedIn Ads.
- Experience reconciling multi‑system data (HubSpot, Salesforce, GA4) to deliver accurate reporting in complex environments.
Qualifications:
- Bachelor’s degree in Marketing, Business, Data Science, or related field (or equivalent experience).
- 3–5+ years of direct marketing analytics experience.
- Experience building executive‑level dashboards (Power BI preferred, but not exclusively required).
- Working knowledge of SQL for data validation and joins.
- Experience working with marketing data across multiple systems (HubSpot, Salesforce, GA4, paid channels).
Additional Information:
- Travel Requirements: This role requires travel up to 2 times per year for team meetings and company events.
- Work Location: This is a remote role. We are open to United Kingdom, Spain, US, and Canada. Please be sure to apply to the position with the appropriate location in which you reside.
Marketing Analytics Specialist employer: Prosci Inc.
Contact Detail:
Prosci Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Analytics Specialist
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your marketing analytics expertise. This gives you something tangible to discuss during interviews.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to marketing analytics. We recommend using the STAR method to structure your answers effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Marketing Analytics Specialist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with marketing analytics, especially with tools like HubSpot and GA4. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Show Off Your Data Storytelling Skills: Since this role is all about turning data into actionable insights, include examples of how you've done this in the past. We love a good data story, so make sure to explain the 'what, so what, now what' clearly in your application.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use bullet points where possible to make it easy for us to read through your qualifications and experiences. We appreciate clarity!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you can check out more about our culture and values while you're there!
How to prepare for a job interview at Prosci Inc.
✨Know Your Data Inside Out
Before the interview, dive deep into your past experiences with marketing analytics. Be ready to discuss specific examples of how you've turned data into actionable insights, especially using tools like HubSpot and GA4. This will show that you can hit the ground running.
✨Master the 'What, So What, Now What'
Practice framing your answers around the 'what, so what, now what' narrative. This is crucial for the role, as you'll need to communicate complex data in a way that makes sense to executives and regional teams. Prepare a few scenarios where you’ve successfully done this.
✨Showcase Your Dashboard Skills
Since dashboarding is a key part of the job, be prepared to discuss your experience with Power BI or similar tools. Bring examples of dashboards you've created and explain how they helped drive decision-making. If possible, have a portfolio ready to share.
✨Collaborate Like a Pro
Highlight your experience working cross-functionally with teams like Marketing Ops and Sales Ops. Share stories that demonstrate your interpersonal skills and how you’ve navigated complex projects. This will show that you’re not just a data whiz but also a team player.