At a Glance
- Tasks: Lead creative strategies and develop data-driven ad campaigns for a fast-growing beauty brand.
- Company: Join a dynamic DTC brand focused on innovation and sustainability in the beauty and wellness space.
- Benefits: Enjoy performance-based bonuses, global flexibility, and opportunities for career advancement.
- Other info: Work closely with founders and top talent to shape the future of the brand.
- Why this job: Unleash your creativity while driving real impact in a fast-paced environment.
- Qualifications: 2+ years in creative strategy, strong performance marketing skills, and excellent communication.
The predicted salary is between 40000 - 50000 £ per year.
A fast-growing DTC brand in the beauty and wellness space is on a mission to become one of the most innovative and sustainable names in the industry. With strong momentum, a performance-first mindset, and a clear vision for scaling through world-class creative, the brand is seeking a Creative Strategist to own the entire creative strategy engine and help take paid social performance to the next level.
YOUR MISSION
The Creative Strategist will lead the development of data-informed, insight-driven ad campaigns that drive revenue and brand equity. From researching customer psychology to developing scroll-stopping scripts, managing creators, and analyzing performance, this role is built for someone who thrives on creative experimentation and performance marketing. This is a remote, full-time contractor position with flexible hours and a strong emphasis on performance-based growth.
WHAT’S IN IT FOR YOU
- Performance-Based Bonuses: Earn a percentage of ad spend from successful campaigns
- Global Flexibility: Work from anywhere while collaborating with a high-performing team
- Ownership Path: Opportunity to grow into Head of Creative or even CMO
- Creative Freedom: Autonomy to test, iterate, and scale creative ideas
- Fast-Moving Environment: Work directly with the founder and operators behind 8–9 figure DTC brands
WHAT YOU’RE GETTING INTO
- Build ad strategies rooted in deep customer research and market insights, consistently launching creatives that contribute directly to revenue growth and ROAS.
- Conduct structured creative research, including ad library reviews, competitor analysis, and audience listening, to uncover high-impact hooks, emotional triggers, and objections.
- Write compelling, direct-response ad scripts and copy that increase click-through rates, engagement, and conversion across Meta, TikTok, and other paid platforms.
- Create detailed, actionable briefs for editors, designers, and creators that streamline production workflows, reduce turnaround time, and ensure output quality.
- Analyze ad performance to identify winning elements and patterns, then systematically iterate and scale creatives that deliver measurable impact.
- Design and execute creative strategies for new product launches to generate immediate traction, high engagement, and strong conversions.
- Work on creating briefs for UGC creators, providing direction and feedback to ensure delivery of authentic, high-performing ad content.
- Align closely with the founder and media buyer to ensure all creative output supports key business objectives and contributes to performance growth.
WHO YOU ARE
- Experience: 2+ years in a high-performing creative strategy role, preferably with a top creative agency or scaling DTC brand
- Performance-Driven: Strong command of Meta Ads Manager, ads libraries, and performance metrics
- Creative Thinker & Executor: Can balance big-picture creative vision with hands-on execution and tactical output
- Highly Organized: Able to manage multiple creative workflows and deliverables without missing a beat
- Excellent Communicator: Clear, confident, and direct—especially when articulating creative rationale or giving feedback
- Proactive & Hungry: Always testing, learning, and iterating—never complacent
Bonus Points If You Have
- Background in skincare, wellness, or beauty categories
- Network of high-quality UGC creators or affiliates
- Experience with TikTok Shop or short-form video content
WHAT SUCCESS LOOKS LIKE
- 30 Days: Onboarded, fully immersed in brand tone, creative systems, and first briefs delivered
- 60 Days: High-performing ad concepts live, iterating on early winners
- 90 Days: Building scalable frameworks, driving measurable growth, and leading creative direction
WHAT TO EXPECT FROM THE RECRUITMENT PROCESS
- A brief conversation to discuss your background, experience, and alignment with the role
- Call with the founding members to learn more about the brand’s vision and discuss how you can contribute to their mission
- You’ll be given a relevant task to showcase your skills and approach to creative strategy
- A final interview to discuss your task, answer any questions you may have, and explore how you’ll contribute to the team’s success.
Creative Strategist employer: Prosana
Join a dynamic and innovative DTC brand in the beauty and wellness sector, where creativity meets opportunity. As a Remote Creative Strategist, you'll thrive in a supportive work culture that champions collaboration and experimentation, while enjoying the flexibility of remote work. With a clear path for career advancement to leadership roles, this is an excellent opportunity for those looking to make a meaningful impact in a fast-paced environment.
