Creative Lead

Some creative leads live in decks. You’ll probably be holding a camera.

You’ll be responsible for the creative, but you won’t be sitting on the sidelines. You’ll come up with the ideas, make the content, get involved in the ads and keep pushing when you find something that works.

If the last few years have slowly promoted you away from the camera and the timeline, and you miss it, this is the way back.

This is a full-time, London-based hybrid role.

WHAT’S IN IT FOR YOU

• Real creative ownership. You set the direction. Nobody rewrites your hooks.
• You build the team. Hire your own editors and videographers as output grows.
• You're the face. Your ideas, your voice, in front of an audience already paying attention.
• Permission to miss. Make a lot, learn fast, find the few that work.
• More than one channel. Meta, short-form, YouTube, creators, affiliates.
• Visible impact. Small business, creative is the growth lever, you'll see it in the revenue.

WHAT YOU’RE GETTING INTO

• Build the creative pipeline from rough ideas to finished ads
• Spend plenty of time making, not just planning what others should make
• Test different hooks, formats and angles until something sticks
• Put yourself on camera and help make the brand recognisable
• Work directly with founders, students and creators to get better stories on screen
• Get involved in the whole production process, including shooting and editing
• Study the ads already taking off and turn those learnings into the next batch
• Push promising concepts further with new versions, hooks and executions
• Give the organic channels a clearer creative direction
• Bring YouTube and longer-form content into the mix
• Keep a running list of formats, creators and ideas worth trying
• Build out the creative support around you as the output grows
• Raise the standard of what gets made, tested and put in front of the audience

WHO YOU ARE

• You understand direct-response creative and the difference between attention and sales
• You have experience with organic and paid social content, and use performance data to improve your work
• You have strong creative instincts and know when an idea is worth pursuing
• You feel natural on camera and are comfortable being one of the faces behind the content
• You can take an idea from concept to hook, script, shoot and finished ad
• You can write briefs and scripts, work with creators and edit when needed
• You keep up with ads, creators and new formats, but know how to make the inspiration your own

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