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- Tasks: Lead digital marketing strategy and drive brand visibility across all channels.
- Company: Join a pioneering IT software solutions provider at the forefront of digital transformation.
- Benefits: Enjoy a competitive salary, benefits, and the chance to work in a dynamic environment.
- Why this job: Make a significant impact in a growing company while shaping the digital roadmap.
- Qualifications: Proven experience in senior digital marketing roles, especially in IT or tech sectors.
- Other info: Collaborate with a high-performing team and mentor future marketing leaders.
The predicted salary is between 28800 - 48000 £ per year.
Location: United Kingdom - based in either London, Birmingham or Nottingham
Salary: Competitive + Benefits
Job Type: Full-Time, Permanent
Our client, a well-established and innovative IT software solutions provider, is seeking a dynamic and results-driven Head of Digital Marketing to lead their digital strategy and growth initiatives. This is a rare and exciting opportunity to join a forward-thinking organisation at the forefront of digital transformation, supporting clients across a range of industries with cutting-edge technology and tailored IT services.
The Role: Reporting directly to the COO, the Head of Digital Marketing will be responsible for shaping and executing the company’s digital marketing vision, driving brand visibility, lead generation, and customer engagement across all digital channels. The successful candidate will lead a small, agile team and collaborate closely with sales, product, and technical teams to align marketing strategies with business goals.
Key Responsibilities:
- Develop and implement a comprehensive digital marketing strategy that supports business growth and brand positioning.
- Oversee performance marketing (SEO, PPC, email, social, content, and programmatic) to generate qualified leads and improve conversion rates.
- Drive the development and optimisation of digital assets including the company website, campaign landing pages, and marketing automation tools.
- Lead data-driven decision-making through analytics, reporting, and marketing performance metrics.
- Manage digital marketing budgets, ensuring efficient allocation and ROI.
- Keep abreast of industry trends, emerging platforms, and marketing innovations.
- Mentor and manage a high-performing digital marketing team.
Candidate Profile:
- Proven experience in a senior digital marketing role within the IT or technology sector.
- Demonstrable success in planning and executing multi-channel digital campaigns.
- Strong knowledge of marketing automation tools, CRM platforms, and web analytics (e.g., HubSpot, Salesforce, Google Analytics).
- Strategic thinker with excellent leadership, communication, and project management skills.
- Commercially astute with a data-driven approach to marketing performance.
Why Apply?
This is an excellent opportunity for a strategic digital marketing leader looking to make a significant impact within a growing and ambitious IT company. The successful candidate will have the autonomy to shape the digital roadmap while working within a collaborative and supportive environment.
To Apply: Please submit your CV and a brief cover note outlining your relevant experience and interest in the role. Our recruitment team will be in touch with shortlisted candidates.
Head of Digital Marketing (England) employer: PropRec Search
Contact Detail:
PropRec Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing (England)
✨Tip Number 1
Network with professionals in the IT and digital marketing sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues or mentors who can provide insights into the company culture and expectations.
✨Tip Number 2
Showcase your expertise by engaging with relevant content on platforms like LinkedIn. Share articles, comment on posts, and participate in discussions related to digital marketing trends and strategies, particularly those that align with the IT sector.
✨Tip Number 3
Prepare for the interview by researching the company's current digital marketing efforts. Identify areas where you could add value or suggest improvements, demonstrating your proactive approach and understanding of their business.
✨Tip Number 4
Familiarise yourself with the latest tools and technologies in digital marketing, especially those mentioned in the job description like HubSpot and Google Analytics. Being well-versed in these platforms will help you speak confidently about your capabilities during the interview.
We think you need these skills to ace Head of Digital Marketing (England)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing, especially within the IT or technology sector. Focus on specific achievements and metrics that demonstrate your success in previous roles.
Craft a Compelling Cover Note: In your cover note, clearly outline your relevant experience and why you are interested in the Head of Digital Marketing position. Use this opportunity to showcase your strategic thinking and leadership skills.
Highlight Relevant Skills: Emphasise your knowledge of marketing automation tools, CRM platforms, and web analytics. Mention any specific tools you have used, such as HubSpot or Google Analytics, and how they contributed to your past successes.
Showcase Your Leadership Experience: Since the role involves leading a team, include examples of your leadership experience. Discuss how you have mentored teams, driven performance, and collaborated with other departments to achieve business goals.
How to prepare for a job interview at PropRec Search
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your previous experience in digital marketing, particularly within the IT or technology sector. Highlight specific campaigns you've led, the strategies you implemented, and the results achieved to demonstrate your capability.
✨Understand the Company’s Digital Landscape
Research the company’s current digital marketing efforts and be ready to discuss how you can enhance their strategy. Familiarise yourself with their website, social media presence, and any recent campaigns to show your genuine interest and insight.
✨Prepare for Data-Driven Discussions
Since the role requires a data-driven approach, be ready to talk about how you use analytics and performance metrics to inform your marketing decisions. Bring examples of how you've used data to optimise campaigns and improve ROI.
✨Demonstrate Leadership and Team Management Skills
As a Head of Digital Marketing, you'll need to lead a team. Prepare to discuss your leadership style, how you mentor team members, and any successful projects that involved collaboration across departments like sales and product teams.
