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- Tasks: Lead digital marketing strategy and drive brand visibility across all channels.
- Company: Join a pioneering IT software solutions provider at the forefront of digital transformation.
- Benefits: Enjoy a competitive salary, benefits, and the chance to work in a dynamic environment.
- Why this job: Make a significant impact in a growing company while shaping the digital roadmap.
- Qualifications: Experience in senior digital marketing roles, especially in IT or technology sectors required.
- Other info: Collaborate with a talented team and mentor future marketing leaders.
The predicted salary is between 28800 - 48000 £ per year.
Location: United Kingdom - based in either London, Birmingham or Nottingham
Salary: Competitive + Benefits
Job Type: Full-Time, Permanent
Our client, a well-established and innovative IT software solutions provider, is seeking a dynamic and results-driven Head of Digital Marketing to lead their digital strategy and growth initiatives. This is a rare and exciting opportunity to join a forward-thinking organisation at the forefront of digital transformation, supporting clients across a range of industries with cutting-edge technology and tailored IT services.
The Role:
Reporting directly to the COO, the Head of Digital Marketing will be responsible for shaping and executing the company’s digital marketing vision, driving brand visibility, lead generation, and customer engagement across all digital channels. The successful candidate will lead a small, agile team and collaborate closely with sales, product, and technical teams to align marketing strategies with business goals.
Key Responsibilities:
- Develop and implement a comprehensive digital marketing strategy that supports business growth and brand positioning.
- Oversee performance marketing (SEO, PPC, email, social, content, and programmatic) to generate qualified leads and improve conversion rates.
- Drive the development and optimisation of digital assets including the company website, campaign landing pages, and marketing automation tools.
- Lead data-driven decision-making through analytics, reporting, and marketing performance metrics.
- Manage digital marketing budgets, ensuring efficient allocation and ROI.
- Keep abreast of industry trends, emerging platforms, and marketing innovations.
- Mentor and manage a high-performing digital marketing team.
Candidate Profile:
- Proven experience in a senior digital marketing role within the IT or technology sector.
- Demonstrable success in planning and executing multi-channel digital campaigns.
- Strong knowledge of marketing automation tools, CRM platforms, and web analytics (e.g., HubSpot, Salesforce, Google Analytics).
- Strategic thinker with excellent leadership, communication, and project management skills.
- Commercially astute with a data-driven approach to marketing performance.
Why Apply?
This is an excellent opportunity for a strategic digital marketing leader looking to make a significant impact within a growing and ambitious IT company. The successful candidate will have the autonomy to shape the digital roadmap while working within a collaborative and supportive environment.
To Apply:
Please submit your CV and a brief cover note outlining your relevant experience and interest in the role. Our recruitment team will be in touch with shortlisted candidates.
Head of Digital Marketing employer: PropRec Search
Contact Detail:
PropRec Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing
✨Tip Number 1
Network with professionals in the IT and digital marketing sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues or mentors who can provide insights into the company culture and expectations.
✨Tip Number 2
Showcase your leadership skills by discussing past experiences where you successfully led a team or project. Prepare specific examples that highlight your ability to drive results and collaborate across departments, as this role requires close work with sales and technical teams.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and technology. Familiarise yourself with emerging platforms and tools that could benefit the company's digital strategy, demonstrating your proactive approach during discussions.
✨Tip Number 4
Prepare to discuss your data-driven decision-making process. Be ready to share how you've used analytics and performance metrics in previous roles to optimise campaigns and improve ROI, as this is crucial for the Head of Digital Marketing position.
We think you need these skills to ace Head of Digital Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in digital marketing, especially within the IT or technology sector. Focus on your achievements in planning and executing multi-channel campaigns, as well as your familiarity with marketing automation tools and analytics.
Craft a Compelling Cover Note: In your cover note, clearly outline your interest in the Head of Digital Marketing role and how your background aligns with the company's needs. Mention specific examples of your success in driving brand visibility and lead generation.
Showcase Leadership Skills: Emphasise your leadership experience in managing teams and collaborating with other departments. Highlight any mentoring roles you've taken on and how you've driven team performance in previous positions.
Demonstrate Data-Driven Decision Making: Include examples of how you've used data and analytics to inform your marketing strategies. Discuss any tools you've used, such as Google Analytics or CRM platforms, to measure and improve marketing performance.
How to prepare for a job interview at PropRec Search
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your previous experience in digital marketing, particularly within the IT or technology sector. Highlight specific campaigns you've led, focusing on the strategies you implemented and the results achieved.
✨Demonstrate Data-Driven Decision Making
Since the role requires a strong focus on analytics and performance metrics, come equipped with examples of how you've used data to inform your marketing strategies. Discuss tools like Google Analytics or HubSpot that you've utilised.
✨Align with Business Goals
Understand the company's objectives and be ready to explain how your digital marketing vision can support their growth. Research their current digital presence and think about how you can enhance it.
✨Prepare for Team Leadership Questions
As you'll be leading a small team, be ready to discuss your leadership style and how you mentor others. Share examples of how you've successfully managed teams and fostered collaboration across departments.
