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- Tasks: Lead digital marketing strategy and drive brand visibility across all channels.
- Company: Join a pioneering IT software solutions provider at the forefront of digital transformation.
- Benefits: Enjoy a competitive salary, benefits, and the chance to work in a dynamic environment.
- Why this job: Make a significant impact in a growing company while shaping the digital roadmap.
- Qualifications: Experience in senior digital marketing roles, especially in IT or technology sectors required.
- Other info: Collaborate with a talented team and mentor future marketing leaders.
The predicted salary is between 36000 - 60000 £ per year.
Location: United Kingdom - based in either London, Birmingham or Nottingham
Salary: Competitive + Benefits
Job Type: Full-Time, Permanent
Our client, a well-established and innovative IT software solutions provider, is seeking a dynamic and results-driven Head of Digital Marketing to lead their digital strategy and growth initiatives. This is a rare and exciting opportunity to join a forward-thinking organisation at the forefront of digital transformation, supporting clients across a range of industries with cutting-edge technology and tailored IT services.
The Role:
Reporting directly to the COO, the Head of Digital Marketing will be responsible for shaping and executing the company’s digital marketing vision, driving brand visibility, lead generation, and customer engagement across all digital channels. The successful candidate will lead a small, agile team and collaborate closely with sales, product, and technical teams to align marketing strategies with business goals.
Key Responsibilities:
- Develop and implement a comprehensive digital marketing strategy that supports business growth and brand positioning.
- Oversee performance marketing (SEO, PPC, email, social, content, and programmatic) to generate qualified leads and improve conversion rates.
- Drive the development and optimisation of digital assets including the company website, campaign landing pages, and marketing automation tools.
- Lead data-driven decision-making through analytics, reporting, and marketing performance metrics.
- Manage digital marketing budgets, ensuring efficient allocation and ROI.
- Keep abreast of industry trends, emerging platforms, and marketing innovations.
- Mentor and manage a high-performing digital marketing team.
Candidate Profile:
- Proven experience in a senior digital marketing role within the IT or technology sector.
- Demonstrable success in planning and executing multi-channel digital campaigns.
- Strong knowledge of marketing automation tools, CRM platforms, and web analytics (e.g., HubSpot, Salesforce, Google Analytics).
- Strategic thinker with excellent leadership, communication, and project management skills.
- Commercially astute with a data-driven approach to marketing performance.
Why Apply?
This is an excellent opportunity for a strategic digital marketing leader looking to make a significant impact within a growing and ambitious IT company. The successful candidate will have the autonomy to shape the digital roadmap while working within a collaborative and supportive environment.
To Apply:
Please submit your CV and a brief cover note outlining your relevant experience and interest in the role. Our recruitment team will be in touch with shortlisted candidates.
Head of Digital Marketing employer: PropRec Search
Contact Detail:
PropRec Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing
✨Tip Number 1
Network with professionals in the IT and digital marketing sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues or mentors who can provide insights into the company culture and expectations.
✨Tip Number 2
Showcase your leadership skills by discussing past experiences where you successfully led a team or project. Prepare specific examples that highlight your ability to drive results and collaborate across departments, as this role requires close work with sales and technical teams.
✨Tip Number 3
Stay updated on the latest trends in digital marketing, especially within the IT sector. Familiarise yourself with emerging tools and platforms that could enhance the company's digital strategy, demonstrating your proactive approach during discussions.
✨Tip Number 4
Prepare to discuss your data-driven decision-making process. Be ready to share how you've used analytics and performance metrics to inform your marketing strategies, as this is a key aspect of the Head of Digital Marketing role.
We think you need these skills to ace Head of Digital Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in digital marketing, especially within the IT or technology sector. Use keywords from the job description to demonstrate that you meet the specific requirements.
Craft a Compelling Cover Note: In your cover note, clearly outline your interest in the role and how your background aligns with the company's needs. Mention specific achievements in previous roles that showcase your ability to lead digital marketing strategies.
Showcase Your Skills: Emphasise your knowledge of marketing automation tools, CRM platforms, and web analytics. Provide examples of how you've successfully executed multi-channel digital campaigns and driven results.
Proofread Your Application: Before submitting, carefully proofread your CV and cover note for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at PropRec Search
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your previous experience in digital marketing, particularly within the IT or technology sector. Highlight specific campaigns you've led, the strategies you implemented, and the results achieved to demonstrate your capability.
✨Understand the Company’s Digital Landscape
Research the company’s current digital marketing efforts and identify areas for improvement. This will not only show your initiative but also allow you to propose tailored strategies during the interview that align with their goals.
✨Prepare for Data-Driven Discussions
Since the role requires a data-driven approach, be ready to discuss how you use analytics and performance metrics to inform your marketing decisions. Bring examples of how data has influenced your past campaigns.
✨Demonstrate Leadership and Team Management Skills
As a Head of Digital Marketing, you'll need to lead a team. Be prepared to share your leadership style, how you mentor team members, and examples of how you've successfully managed projects and collaborated with other departments.
