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- Tasks: Lead digital marketing strategy and drive brand visibility across all channels.
- Company: Join a pioneering IT software solutions provider at the forefront of digital transformation.
- Benefits: Enjoy a competitive salary, benefits, and the chance to work in a dynamic environment.
- Why this job: Make a significant impact in a growing company while shaping the digital roadmap.
- Qualifications: Proven experience in senior digital marketing roles, especially in IT or technology sectors.
- Other info: Collaborate with a high-performing team and mentor future marketing leaders.
The predicted salary is between 36000 - 60000 £ per year.
Location: United Kingdom - based in either London, Birmingham or Nottingham
Salary: Competitive + Benefits
Job Type: Full-Time, Permanent
Our client, a well-established and innovative IT software solutions provider, is seeking a dynamic and results-driven Head of Digital Marketing to lead their digital strategy and growth initiatives. This is a rare and exciting opportunity to join a forward-thinking organisation at the forefront of digital transformation, supporting clients across a range of industries with cutting-edge technology and tailored IT services.
The Role:
Reporting directly to the COO, the Head of Digital Marketing will be responsible for shaping and executing the company’s digital marketing vision, driving brand visibility, lead generation, and customer engagement across all digital channels. The successful candidate will lead a small, agile team and collaborate closely with sales, product, and technical teams to align marketing strategies with business goals.
Key Responsibilities:
- Develop and implement a comprehensive digital marketing strategy that supports business growth and brand positioning.
- Oversee performance marketing (SEO, PPC, email, social, content, and programmatic) to generate qualified leads and improve conversion rates.
- Drive the development and optimisation of digital assets including the company website, campaign landing pages, and marketing automation tools.
- Lead data-driven decision-making through analytics, reporting, and marketing performance metrics.
- Manage digital marketing budgets, ensuring efficient allocation and ROI.
- Keep abreast of industry trends, emerging platforms, and marketing innovations.
- Mentor and manage a high-performing digital marketing team.
Candidate Profile:
- Proven experience in a senior digital marketing role within the IT or technology sector.
- Demonstrable success in planning and executing multi-channel digital campaigns.
- Strong knowledge of marketing automation tools, CRM platforms, and web analytics (e.g., HubSpot, Salesforce, Google Analytics).
- Strategic thinker with excellent leadership, communication, and project management skills.
- Commercially astute with a data-driven approach to marketing performance.
Why Apply?
This is an excellent opportunity for a strategic digital marketing leader looking to make a significant impact within a growing and ambitious IT company. The successful candidate will have the autonomy to shape the digital roadmap while working within a collaborative and supportive environment.
To Apply:
Please submit your CV and a brief cover note outlining your relevant experience and interest in the role. Our recruitment team will be in touch with shortlisted candidates.
Head of Digital Marketing employer: PropRec Search
Contact Detail:
PropRec Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing
✨Tip Number 1
Network with professionals in the IT and digital marketing sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues or mentors who can provide insights into the company culture and expectations.
✨Tip Number 2
Showcase your expertise by engaging with relevant content on platforms like LinkedIn. Share articles, comment on posts, and even write your own pieces about digital marketing trends, particularly in the IT sector, to demonstrate your knowledge and passion.
✨Tip Number 3
Research the company thoroughly. Understand their products, services, and recent marketing campaigns. This will not only help you tailor your approach but also show your genuine interest in the role during any discussions.
✨Tip Number 4
Prepare to discuss specific metrics and results from your previous roles. Be ready to share examples of successful campaigns you've led, focusing on how you used data to drive decisions and improve performance, as this aligns with the job's requirements.
We think you need these skills to ace Head of Digital Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in digital marketing, especially within the IT or technology sector. Use specific examples of successful campaigns you've led and the results achieved.
Craft a Compelling Cover Note: In your cover note, clearly express your interest in the Head of Digital Marketing role. Mention how your skills align with the company's needs and your vision for their digital strategy.
Showcase Leadership Skills: Emphasise your leadership experience in managing teams and projects. Provide examples of how you've mentored team members and driven performance in previous roles.
Highlight Data-Driven Achievements: Include specific metrics and data that demonstrate your success in previous digital marketing roles. This could be improvements in lead generation, conversion rates, or ROI from marketing campaigns.
How to prepare for a job interview at PropRec Search
✨Showcase Your Digital Strategy Expertise
Prepare to discuss your previous experiences in developing and executing digital marketing strategies. Highlight specific campaigns you've led, the results achieved, and how they align with the company's goals.
✨Demonstrate Data-Driven Decision Making
Be ready to talk about how you use analytics and performance metrics to inform your marketing decisions. Share examples of how data has influenced your strategies and improved campaign outcomes.
✨Familiarise Yourself with Their Tools
Research the marketing automation tools and CRM platforms the company uses, such as HubSpot or Salesforce. Showing familiarity with these tools can demonstrate your readiness to hit the ground running.
✨Emphasise Leadership and Team Management Skills
As a Head of Digital Marketing, you'll be leading a team. Prepare to discuss your leadership style, how you mentor team members, and any successful team projects that showcase your ability to drive results through collaboration.
