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- Tasks: Create and distribute engaging content across various channels to connect with audiences.
- Company: Join Propertymark, the leading professional body for estate and letting agents.
- Benefits: Enjoy a hybrid work model, generous leave, and a corporate bonus.
- Other info: Participate in fun social events and enjoy a vibrant workplace culture.
- Why this job: Make an impact in marketing while developing your skills in a supportive environment.
- Qualifications: Minimum three years' experience in marketing communications and strong content creation skills.
The predicted salary is between 18000 - 25000 £ per year.
The Company Propertymark is the leading professional body for estate and letting agents, commercial agents, auctioneers, valuers, and inventory providers comprising over 19,000 members. We work closely with our members to set professional standards through regulation, accredited and recognised qualifications, an industry-leading training programme and mandatory Continuing Professional Development.
Propertymark operates a hybrid working week: 3 days in the Warwick office and 2 days working from home.
Propertymark uses content-led marketing and SEO to engage members of the public involved in property transactions and to signpost them to our members. We operate a culture of continuous improvement, using insight and performance data to reach and serve our target audiences.
As part of our content-led marketing team, this role is responsible for creating, repurposing, and distributing high-quality written and designed content across all channels. Reporting to the Marketing and Communications Manager, you will play a key role in improving reach and meaningful engagement across our website, social media platforms, and email marketing activity.
- Delivery marketing activity in line with agreed strategies, including B2C marketing to promote the Propertymark offer to target audiences; B2B marketing to support membership and the professional development of estate and letting agents, auctioneers, commercial agents, and inventory professionals.
- Research, write, and publish high-quality, relevant content tailored to defined target audience.
- Extract, interpret and condense information to produce clear and engaging news articles.
- Understand and distil complex material, including property and education legislation, translating it into effective marketing emails and articles.
- Repurpose content from commercial partners, not-for-profit organisations, and government agencies to ensure relevance for Propertymark audiences.
- Plan, create, test and distribute bulk email communications, using reporting and insights to improve performance.
- Deliver content and search engine marketing, creating a rich mix of engaging online content to support Propertymark and Propertymark Learning objectives.
- Develop and grow new audiences across online B2B and B2C channels to extend the reach of key messages.
- Create content using film, graphic design, and digital tools and resources.
- Produce effective social media communications, including social listening and account monitoring, using Hootsuite.
- Track campaign performance and ROI to support continuous improvement.
- Ensure compliance with General Data Protection Regulations (GDPR) in all marketing activities.
- Proofread content to maintain high editorial and brand standards.
The Marketing and Communications Officer role requires a minimum of three years’ experience in a marketing communications environment, alongside exceptional organisational skills, initiative, and the ability to generate a high volume of high-quality content. You will demonstrate strong written and verbal communication skills, be highly self-motivated, and work well both independently and as part of a team.
- A minimum of three years’ experience in a marketing communications role.
- Strong written and verbal communication skills, with excellent attention to detail.
- Proven ability to distil and repurpose complex information into clear, engaging marketing messages for different B2B and B2C audience segments.
- Demonstrable experience of producing regular, relevant, high-quality content across multiple marketing channels.
- Experience planning, creating, and distributing bulk email communications.
- Proficiency in Dotdigital, including managing audience lists, building campaigns, and using reporting tools.
- Experience scheduling and managing social media content using Hootsuite or similar tools.
Benefits include:
- Healthcare cash plan
- Five per cent employer contribution pension plan
- Generous annual leave allowance rewarding length of service, with an additional day of birthday leave
- Corporate bonus to reflect business performance
- A variety of regular social events to help staff get to know each other, stay in touch, and have fun
- Easy access location with free parking, fruit, and refreshments with fully equipped break facilities
Propertymark operates a hybrid working week: 3 days in the Warwick office and 2 days working from home.
Marketing & Communications Officer (Apprenticeship) in Warwick employer: Propertymark
Contact Detail:
Propertymark Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & Communications Officer (Apprenticeship) in Warwick
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with professionals on LinkedIn. You never know who might have a lead on that perfect apprenticeship!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best content pieces, whether it's articles, social media posts, or email campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Practice makes perfect! Prepare for interviews by rehearsing common questions and crafting your responses. Make sure to highlight your experience in creating engaging content and your understanding of B2B and B2C marketing.
✨Tip Number 4
Apply through our website! We love seeing applications directly from candidates who are genuinely interested in joining us. Plus, it shows you're proactive and keen to be part of the Propertymark team!
We think you need these skills to ace Marketing & Communications Officer (Apprenticeship) in Warwick
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your application to highlight how your skills and experiences align with the role. We want to see how you can bring value to our team at Propertymark, so don’t hold back on showcasing your relevant achievements!
Show Off Your Writing Skills: Since this role is all about creating high-quality content, include samples of your best writing. Whether it’s articles, marketing emails, or social media posts, we want to see your flair for engaging communication!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your ideas flow well and are easy to understand. Remember, less is often more!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the easiest way for us to review your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Propertymark
✨Know Your Audience
Before the interview, take some time to research Propertymark and its members. Understand their mission, values, and the specific challenges they face in the property market. This will help you tailor your responses and show that you're genuinely interested in contributing to their goals.
✨Showcase Your Content Skills
Since this role involves creating high-quality content, be prepared to discuss your previous work. Bring examples of your writing, social media campaigns, or email marketing efforts. Highlight how you've successfully engaged different audiences and improved campaign performance in the past.
✨Demonstrate Your Analytical Side
Propertymark values data-driven decisions, so be ready to talk about how you've used insights to inform your marketing strategies. Discuss any tools you've used for tracking campaign performance and how you've applied those insights to improve future content.
✨Ask Insightful Questions
At the end of the interview, don’t forget to ask questions! Inquire about the team dynamics, ongoing projects, or how success is measured in the role. This shows your enthusiasm and helps you gauge if the company culture aligns with your values.