Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Create and share engaging content across various channels to connect with our audience.
- Company: Join Propertymark, the leading professional body for estate and letting agents.
- Benefits: Enjoy a hybrid working model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative team environment focused on continuous improvement and innovation.
- Why this job: Make a real impact in the property industry while honing your marketing skills.
- Qualifications: Strong writing skills and a passion for digital marketing are essential.
The predicted salary is between 30000 - 40000 £ per year.
Propertymark is the leading professional body for estate and letting agents, commercial agents, auctioneers, valuers, and inventory providers comprising over 19,000 members. We are a member-led organisation with a Board comprising practising agents. We work closely with our members to set professional standards through regulation, accredited and recognised qualifications, an industry-leading training programme and mandatory Continuing Professional Development. Propertymark operates a hybrid working week: 3 days in the Warwick office and 2 days working from home.
Overview
Propertymark uses content-led marketing and SEO to engage members of the public involved in property transactions and to signpost them to our members. We operate a culture of continuous improvement, using insight and performance data to reach and serve our target audiences.
Job Purpose
As part of our content-led marketing team, this role is responsible for creating, repurposing, and distributing high-quality written and designed content across all channels. Reporting to the Marketing and Communications Manager, you will play a key role in improving reach and meaningful engagement across our website, social media platforms, and email marketing activity.
Main duties and responsibilities
- Delivery marketing activity in line with agreed strategies, including B2C marketing to promote the Propertymark offer to target audiences; B2B marketing to support membership and the professional development of estate and letting agents, auctioneers, commercial agents, and inventory professionals.
- Research, write, and publish high-quality, relevant content tailored to defined target audience.
- Extract, interpret and condense information to produce clear and engaging news articles.
- Understand and distil complex material, including property and education legislation, translating it into effective marketing emails and articles.
- Repurpose content from commercial partners, not-for-profit organisations, and government agencies to ensure relevance for Propertymark audiences.
- Plan, create, test and distribute bulk email communications, using reporting and insights to improve performance.
- Create and manage email campaigns and newsletters using Dotdigital.
- Deliver content and search engine marketing, creating a rich mix of engaging online content to support Propertymark and Propertymark Learning objectives.
- Develop and grow new audiences across online B2B and B2C channels to extend the reach of key messages.
- Create content using film, graphic design, and digital tools and resources.
- Produce effective social media communications, including social listening.
Marketing and Communications Officer employer: Propertymark
Contact Detail:
Propertymark Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and Communications Officer
✨Tip Number 1
Network like a pro! Get out there and connect with people in the property and marketing sectors. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best content and marketing projects. Whether it’s blog posts, social media campaigns, or email newsletters, having tangible examples of your work can really set you apart from the competition.
✨Tip Number 3
Tailor your approach! When you find a role that excites you, make sure to customise your pitch. Research Propertymark and align your skills and experiences with their mission and values. Show them why you’re the perfect fit for their team!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Propertymark family. Let’s get you that dream job!
We think you need these skills to ace Marketing and Communications Officer
Some tips for your application 🫡
Show Your Passion for Property: When you're writing your application, let your enthusiasm for the property sector shine through. We want to see that you understand the industry and are excited about engaging with our members and audiences.
Tailor Your Content: Make sure to customise your written application to reflect the specific role of Marketing and Communications Officer. Highlight your experience in content creation and how it aligns with our goals at Propertymark.
Be Clear and Concise: We appreciate clarity! Use straightforward language and get to the point quickly. This will show us that you can distil complex information into engaging content, just like you'll need to do in the role.
Apply Through Our Website: Don’t forget to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Propertymark
✨Know Your Audience
Before the interview, take some time to research Propertymark and its members. Understand their values, mission, and the specific challenges they face in the property market. This will help you tailor your responses and show that you're genuinely interested in contributing to their goals.
✨Showcase Your Content Skills
Since the role involves creating high-quality written and designed content, be prepared to discuss your previous work. Bring examples of your writing, social media campaigns, or any graphic design projects you've worked on. Highlight how these experiences can directly benefit Propertymark's marketing strategies.
✨Be Data-Driven
Propertymark values insight and performance data, so come ready to discuss how you've used data to inform your marketing decisions in the past. Whether it's improving email campaign performance or understanding audience engagement, showing your analytical side will impress the interviewers.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions. Inquire about their current marketing strategies, how they measure success, or what challenges they foresee in the future. This not only shows your interest but also gives you a clearer picture of how you can fit into their team.