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For Companies At a Glance
- Tasks: Lead marketing and operations to launch our innovative property management platform.
- Company: Fast-growing PropTech startup revolutionising property management in the UK.
- Benefits: Competitive salary, employee ownership, 25 days leave, and a collaborative environment.
- Why this job: Be a founding member and shape the future of PropTech with your ideas.
- Qualifications: Experience in marketing or operations, strong communication skills, and an entrepreneurial mindset.
- Other info: Join a dynamic team and make a real impact during our critical pilot phase.
The predicted salary is between 24000 - 32000 £ per year.
PropertyFlow is a fast-growing PropTech startup revolutionising property management in the UK. We provide an all-in-one platform for landlords and property managers to manage their portfolios, sync with booking platforms (Airbnb, Booking.com), track compliance, and handle financial reporting. We're at an exciting inflection point: our product is ready for pilot launch, and we need an exceptional Marketing & Operations Executive to help us establish product-market fit and lay the foundation for scaled growth.
The Role: A Founding Opportunity
As our first dedicated marketing and operations hire, you'll be instrumental in PropertyFlow's success. This isn't a traditional marketing role—you'll be a key strategic leader working directly with the CEO, helping shape how the company goes to market, manages its operations, and scales. You'll own the complete marketing and operations function during our critical pilot phase. Your performance, learnings, and execution will directly determine:
- The success of our pilot launch with early landlord customers
- The foundation upon which future team hires are built
- The company's trajectory in a competitive PropTech market
This is a high-impact, high-visibility role for someone ambitious and entrepreneurial.
Key Responsibilities
- Marketing & Brand Building (60%)
- Develop and execute our go-to-market strategy for the pilot phase, identifying and targeting early adopter landlords and property managers
- Build and manage our digital presence across LinkedIn, Twitter/X, Instagram, and Facebook
- Plan, execute, and optimize email marketing campaigns
- Monitor and analyze marketing metrics, providing weekly/monthly insights to leadership
- Manage partnerships and PR opportunities to amplify brand awareness
- Support product messaging development in collaboration with the CEO and tech team
- Operations & Client Success (30%)
- Act as the first point of contact for landlord inquiries
- Lead the onboarding process for pilot customers
- Build and maintain strong relationships with early customers, gathering feedback
- Handle and resolve client issues promptly
- Manage administrative workflows and documentation
- Support the team with scheduling, meeting coordination, and internal communications
- Business Development & Scaling (10%)
- Identify partnership opportunities with complementary platforms and services
- Support lead generation initiatives and sales activities during the pilot phase
- Contribute ideas for business development that can scale as the company grows
What We're Looking For
- Proven ability to develop and execute marketing strategies from scratch
- Strong written and verbal communication skills
- Proficiency in social media management and content creation across multiple platforms
- Excellent organizational and time management skills
- Comfortable wearing multiple hats and thriving in ambiguity
- Proficient in Microsoft Office
- Right to work in the UK
Ideal Candidate Profile
- Entrepreneurial mindset with a "can-do" attitude
- Experience in the property, real estate, short-let, or SaaS industry
- Background in marketing, business development, or operations at an early-stage startup
- Analytical—comfortable with data and metrics to inform decisions
- Strong client relationship skills and empathy for customer challenges
- Someone who sees this as a career-defining opportunity
- Master's degree in Business, Marketing, or related field (or equivalent experience)
What We Offer
- Competitive Salary: £24,000–£32,000 (based on experience)
- ESOP (Employee Stock Ownership Plan): Opportunity to participate in company ownership as we grow
- 25 Days Annual Leave + bank holidays
- Founding Member Status: Direct input on company culture, strategy, and growth
- Collaborative Environment: Work closely with a talented, ambitious team in a high-growth environment
Location
Location: Edinburgh, Scotland (on-site role based in our Edinburgh office). Candidates from Edinburgh are preferred. Sponsorship: Visa sponsorship may be available but not on immediate start.
Why This Role Matters
PropertyFlow's pilot phase will determine everything. As our first marketing and operations hire, you'll have unparalleled influence on how we enter the market, how we operate, and how we scale. If you're entrepreneurial, hungry to make an impact, and ready to shape the future of PropTech in the UK, we want to talk to you.
Marketing Executive employer: PROPERTYFLOW TECHNOLOGIES LTD
Contact Detail:
PROPERTYFLOW TECHNOLOGIES LTD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Network like a pro! Get out there and connect with people in the PropTech space. Attend industry events, join relevant online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing strategies and successes. This is your chance to demonstrate how you can help PropertyFlow establish its brand and grow during the pilot phase. Make it visually appealing and easy to navigate!
✨Tip Number 3
Prepare for interviews by researching PropertyFlow inside out. Understand their product, target market, and competitors. Be ready to discuss how your experience aligns with their needs and how you can contribute to their success as they launch their platform.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the PropertyFlow team. Don’t forget to tailor your application to highlight your entrepreneurial spirit and marketing expertise!
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role and the PropTech industry shine through. We want to see that you’re genuinely excited about the opportunity to make an impact at PropertyFlow!
Tailor Your Application: Make sure to customise your CV and cover letter to highlight relevant experience and skills that match the job description. We love seeing how your background aligns with our needs, so don’t hold back!
Be Clear and Concise: Keep your writing clear and to the point. We appreciate well-structured applications that are easy to read. Avoid jargon unless it’s relevant, and focus on what makes you a great fit for this unique role.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at PropertyFlow!
How to prepare for a job interview at PROPERTYFLOW TECHNOLOGIES LTD
✨Know Your Product Inside Out
Before the interview, make sure you understand PropertyFlow's platform and how it revolutionises property management. Familiarise yourself with its features, benefits, and the competitive landscape in the PropTech market. This will help you articulate how your marketing strategies can effectively target early adopter landlords.
✨Showcase Your Marketing Savvy
Prepare to discuss specific marketing strategies you've executed in the past. Bring examples of successful campaigns, especially those that involved digital presence or social media management. Highlight your analytical skills by mentioning how you used data to inform decisions and optimise results.
✨Demonstrate Your Entrepreneurial Spirit
This role is all about being proactive and adaptable. Share experiences where you've thrived in ambiguity or taken initiative in a startup environment. Emphasise your 'can-do' attitude and how you can contribute to shaping the company's culture and strategy during this critical pilot phase.
✨Prepare Questions That Matter
Think of insightful questions to ask during the interview. Inquire about the company's vision for the pilot phase, how success will be measured, and what challenges they foresee. This shows your genuine interest in the role and helps you assess if it's the right fit for you.
