Head of Marketing in Manchester

Property Hub is where serious investors are built. For over 13 years, we’ve helped busy professionals build property portfolios through a unique combination of high-quality free education and exclusive off-market investment opportunities. Our founders write the weekly property column for The Sunday Times, our books have sold over 140,000 copies, and The Property Podcast reaches 250,000 listeners every month. Last year alone, we facilitated over £100m in property acquisitions for our clients. We’ve built this success on one thing: a rare level of audience trust. We now need a Head of Marketing who can turn that trust into a predictable, measurable revenue engine.

The opportunity is to layer on the funnel intelligence, personalisation, and lifecycle marketing that turns all of that into predictable commercial outcomes. This is a senior leadership role for someone who looks at that foundation and sees exactly what to build next — because they’ve built it before. Reporting to a co-founder of the business, you will:

• Build full-funnel visibility.
• Define Marketing Qualified Lead criteria with the sales team, build conversion tracking at every stage, and shift the primary marketing metric from lead volume to pipeline quality.
• Build a personalisation engine.
• Design and implement personalised nurture sequences across email, CRM, and paid channels.
• Unlock the database.
• Segment the existing contact base and build lifecycle campaigns that nurture warm leads, re-engage lapsed prospects, and increase lifetime value from existing customers.
• Activate lookalike audiences.
• Structure the best customer data to build lookalike programmes across Meta, LinkedIn, and Google.
• Translate content into nurture.
• Create attribution clarity.
• Lead the team.

Who you are:

• You’re commercially minded first.
• You measure success by revenue impact and pipeline quality, not impressions or activity volume.
• You’ve built funnel infrastructure before.
• You think in personalisation.
• You’re data-fluent.
• You’re strategic but hands-on.
• You’re operationally rigorous.

Experience:

• 8+ years of relevant marketing experience.
• B2C marketing within a scaling business.
• Building and optimising marketing funnels with measurable conversion improvement.
• Defining MQL frameworks and aligning marketing and sales around them.
• Strong CRM and marketing automation capability.
• Building customer profiles and audience segmentation from data.
• Personalisation at scale.
• Channel attribution modelling and full-funnel reporting.
• Lifecycle and database marketing.
• Comfortable working directly with founders and senior leadership.

Advantageous:

• Funnel marketing experience in SaaS or FinTech.
• Experience within a content-led or founder-led brand.
• Background in professional services, education, or subscription businesses.
• Podcast or media-adjacent marketing experience.
• Experience with Customer Data Platforms or advanced CRM segmentation tooling.

Why Property Hub?

• A proven platform.
• Real commercial impact.
• Manchester culture.

The details:

• Location: Our central Manchester office (3 days per week), plus 2 days remote.
• Package: Competitive salary and benefits.

A note on fit: This role isn’t a fit for someone whose primary orientation is brand, social media, or campaign execution. We need a revenue marketing mindset — someone who’s built personalised nurture programmes, and knows how to turn a strong brand into a predictable commercial engine.