Head of Marketing

Property Hub is where serious investors are built. For over 13 years, we have helped busy professionals build property portfolios through a unique combination of high-quality free education and exclusive off-market investment opportunities. Our founders write the weekly property column for The Sunday Times, our books have sold over 140,000 copies, and The Property Podcast reaches 250,000 listeners every month. Last year alone, we facilitated over £100m in property acquisitions for our clients. We have built this success on one thing: a rare level of audience trust. We now need a Head of Marketing who can turn that trust into a predictable, measurable revenue engine.

The opportunity is to layer on the funnel intelligence, personalisation, and lifecycle marketing that turns all of that into predictable commercial outcomes. This is a senior leadership role for someone who looks at that foundation and sees exactly what to build next — because they have built it before. Reporting to a co-founder of the business, you will:

• Build full-funnel visibility. Define Marketing Qualified Lead criteria with the sales team, build conversion tracking at every stage, and shift the primary marketing metric from lead volume to pipeline quality.
• Build a personalisation engine. Design and implement personalised nurture sequences across email, CRM, and paid channels.
• Unlock the database. Segment the existing contact base and build lifecycle campaigns that nurture warm leads, re-engage lapsed prospects, and increase lifetime value from existing customers.
• Activate lookalike audiences. Structure the best customer data to build lookalike programmes across Meta, LinkedIn, and Google.
• Translate content into nurture. Build the systems that repurpose this content into email and CRM touchpoints mapped to funnel stages and audience segments.
• Create attribution clarity. Build a multi-signal attribution model so the business can confidently answer which channels produce its best customers.
• Lead the team. Develop and grow the marketing team, building internal capability through hiring and talent development.

Who you are:

• You’re commercially minded first. You measure success by revenue impact and pipeline quality, not impressions or activity volume.
• You’ve built funnel infrastructure before.
• You think in personalisation. You believe the right message to the right person at the right time outperforms broadcast every time.
• You’re data-fluent. You can turn CRM data into customer profiles, audience segments, and lookalike seed audiences.
• You’re strategic but hands-on. You’re comfortable setting direction and doing the work.
• You’re operationally rigorous. You understand the value of documented processes and resilient systems.

Experience:

• 8+ years of relevant marketing experience.
• B2C marketing within a scaling business.
• Building and optimising marketing funnels with measurable conversion improvement.
• Defining MQL frameworks and aligning marketing and sales around them.
• Strong CRM and marketing automation capability.
• Building customer profiles and audience segmentation from data.
• Personalisation at scale — dynamic content, behavioural triggers, segment-based messaging.
• Channel attribution modelling and full-funnel reporting.
• Comfortable working directly with founders and senior leadership.

Why Property Hub?

• A proven platform with 13 years of heritage and a massive, loyal audience of high-net-worth professionals.
• Your work will directly influence how thousands of people build wealth and security for their families.
• Join a straight-talking, high-ambition team of 35+ in the heart of Manchester.

The details:

• Location: Our central Manchester office (3 days per week), plus 2 days remote.
• Package: Competitive salary and benefits.

A note on fit: This role isn’t a fit for someone whose primary orientation is brand, social media, or campaign execution. We need a revenue marketing mindset — someone who’s built personalised nurture programmes, and knows how to turn a strong brand into a predictable commercial engine.