Senior National Account Manager - Managed Retail

At Proper, we believe snacks can taste amazing and do good. We’re the team behind Propercorn and Properchips — bold, better-for-you snacks that punch above their weight on flavour, creativity, and purpose. As a certified B Corp, we’re serious about sustainability and shaking up the snacking category for good. We’re now looking for a passionate, commercially sharp Senior National Account Manager – Managed Retail to lead our growth in the managed retail channel — bringing Proper to more consumers across Symbols, Indies, Forecourts & the High St.

The Person

This person will be tenacious, have a go-getter attitude, be comfortable working at pace, and have a passion for growing through teams while being happy to get stuck in. They will thrive on building strong internal and external relationships, finding innovative solutions for problems and never being content with the status quo.

The Role

As a Snr National Account Manager, you’ll own and grow Proper’s Managed Retail relationships. You’ll lead a small but mighty team, shaping and delivering the channel strategy, managing key wholesalers and operators, and ensuring Proper remains the go-to snack brand across impulse occasions. This is a high-impact, strategic role with end-to-end responsibility for commercial performance, customer relationships, and channel development.

Responsibilities

• Define and deliver the retail growth strategy in line with Proper’s brand and commercial goals.
• Lead customer planning across key national customers (e.g. Booker, Spar, Nisa, WHS, Boots, BP etc.).
• Develop and implement joint business plans to drive distribution, visibility and rate of sale.
• Identify and unlock new opportunities across the managed retail space.
• Deliver annual revenue, profit and distribution targets for the foodservice channel.
• Lead pricing and promotional strategy to optimise profitability and brand positioning.
• Manage P&L and trade investment budgets effectively, ensuring strong ROI.
• Forecast accurately, collaborating closely with supply and finance to ensure smooth delivery.
• Build deep, trusted partnerships with key customer stakeholders.
• Use insight and category data to influence menu listings, ranging and innovation opportunities.
• Champion Proper’s sustainability and B Corp credentials within customer conversations.
• Lead and develop a team of National Account Managers and Executives.
• Work closely with Marketing, Category and Brand teams to deliver compelling activation and NPD launches.
• Represent the channel internally, championing its value and potential.

Requirements

• Proven experience in senior account management ideally in symbols/indies/forecourt or high street (ideally from FMCG/snacks/beverages).
• Strong commercial and negotiation skills with full P&L accountability.
• Entrepreneurial mindset, comfortable in a fast-paced, high-growth environment.
• Passion for challenger brands, sustainability and shaking up the status quo.
• Energetic, collaborative, and hands-on leader who loves building relationships and making things happen.

PROPER and Eat Real is an equal opportunities employer and we do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age. Please let us know if there is anything we can do to accommodate you to participate fully in the recruitment or interview process.