At a Glance
- Tasks: Lead innovative projects for PROPER's snack brand, shaping its future across UK and international markets.
- Company: Join the fastest growing major snack brand in the UK, PROPER.
- Benefits: Competitive salary, dynamic work environment, and opportunities for career growth.
- Other info: Collaborate with a passionate team and drive sustainable growth.
- Why this job: Make a real impact in a high-energy role with a challenger brand.
- Qualifications: 5-7 years of FMCG marketing experience and proven innovation delivery.
The predicted salary is between 55000 - 70000 € per year.
PROPER is the fastest growing major snack brand in the UK, showing no signs of slowing down. This is a fantastic opportunity to join the PROPER brand team, taking the lead on key innovation that will build the future of our Popcorn, Chips and Crunch business. We are looking for someone with a well-rounded brand marketing background to step into a high-impact role with responsibility for shaping the direction of PROPER across the UK and international markets. The Senior Brand Manager will own major growth platforms, lead our most significant innovation bets and play a key role in defining brand and portfolio strategy.
The Person
We are looking for an experienced Brand Manager looking to make the next step in their career or an established Senior Brand Manager who is looking to join a challenger brand making a big impact in our category. The right person will be highly driven and organised, who thrives in a fast-paced environment, has a curiosity and passion for developing brands using strong consumer insight and creative flair. An in-depth experience of delivering innovation is essential for this role, with an expectation of being able to demonstrate having taken NPD from concept stage to product launch. You will bring FMCG experience, alongside strong analytical and commercial acumen ensuring all innovation is driving positive financial growth to the brand. You will have fantastic communication and leadership skills and the ability to collaborate with a cross-functional team (including directly with the Senior Leadership Team) to make the right decisions for business growth. This is a hands-on role, requiring someone who thrives in a self-starter environment you will be a real multi-tasker, highly organised, someone who thinks and suggests rather than always asks, and transforms ideas into action, knowing that if it's going to happen, it's down to me.
The Role
- Own and lead PROPER's largest and most strategically important innovation programmes, from early-stage opportunity identification through to launch and in-market optimisation.
- You will be pivotal in shaping the early stages of future innovation ensuring the proposition is anchored in consumer insight you have untapped.
- You will be joining a brand team of seven, reporting to the Marketing Manager, working closely alongside our existing brand team, comms and campaigns team, in-house creative studio team and product development team to drive sustainable growth across the UK and key international markets.
- This role will support the Marketing Manager in shaping the medium to long term innovation and portfolio strategy, identifying where the brand should play and win to drive sustainable growth.
- As the Senior Brand Manager you will be the international brand lead for PROPER, setting clear brand, portfolio and activation frameworks for Tier 1 markets.
Responsibilities
- Define and lead PROPER’s next
Senior Brand Manager - PROPER employer: PROPER SNACKS
PROPER is an exceptional employer, offering a dynamic and fast-paced work environment that fosters creativity and innovation. With a strong focus on employee growth, team collaboration, and a commitment to delivering impactful brand strategies, PROPER empowers its staff to take ownership of their projects and drive meaningful change in the snack industry. Located in the heart of the UK, employees benefit from a vibrant culture that values insight-driven decision-making and encourages personal development within a supportive team atmosphere.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager - PROPER
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at PROPER. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your creativity! When you get the chance to interview, think about how you can present your ideas visually or through storytelling. This is your moment to shine and demonstrate your flair for brand innovation.
✨Tip Number 3
Prepare for those tricky questions! Think about how your past experiences align with PROPER’s goals. Be ready to discuss specific examples of how you've driven innovation and growth in previous roles.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a quick thank-you note. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great way to reiterate your interest in being part of the PROPER team!
We think you need these skills to ace Senior Brand Manager - PROPER
Some tips for your application 🫡
Show Your Passion for the Brand:When writing your application, let your enthusiasm for PROPER shine through! Share why you love our snacks and how you can contribute to our growth. We want to see that you're not just looking for a job, but that you're excited about being part of our journey.
Highlight Your Innovation Experience:Make sure to showcase your experience in taking products from concept to launch. We’re all about innovation at PROPER, so give us examples of how you've successfully delivered new ideas in the past. This is your chance to show us your creative flair!
Be Clear and Concise:Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read. We appreciate clarity, especially when it comes to your achievements and skills. Remember, we’re busy too!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re serious about joining the PROPER team!
How to prepare for a job interview at PROPER SNACKS
✨Know Your Brand Inside Out
Before the interview, dive deep into PROPER's brand values, product range, and recent innovations. Familiarise yourself with their market position and competitors. This will not only show your genuine interest but also help you articulate how your experience aligns with their goals.
✨Showcase Your Innovation Experience
Be ready to discuss specific examples of how you've taken products from concept to launch. Highlight your role in these projects, the challenges you faced, and the results achieved. This is crucial for demonstrating your fit for a hands-on role focused on innovation.
✨Demonstrate Analytical Skills
Prepare to discuss how you've used data to drive decisions in previous roles. Bring examples of how your analytical insights have led to successful marketing strategies or product launches. This will resonate well with their need for someone with strong commercial acumen.
✨Emphasise Collaboration and Leadership
Since this role involves working with cross-functional teams, be prepared to share experiences where you've successfully led or collaborated with diverse groups. Discuss how you’ve influenced decisions and driven projects forward, showcasing your leadership skills and ability to work in a fast-paced environment.
