At a Glance
- Tasks: Lead growth in managed retail, building relationships and driving strategy for Proper's snack brands.
- Company: Join Proper, a certified B Corp focused on sustainability and innovative snacking.
- Benefits: Competitive salary, dynamic work environment, and opportunities for personal and professional growth.
- Other info: Be part of a passionate team that values collaboration and innovation.
- Why this job: Make a real impact in the snacking industry while championing sustainability and creativity.
- Qualifications: Experience in senior account management with strong commercial and negotiation skills.
The predicted salary is between 60000 - 75000 £ per year.
At Proper, we believe snacks can taste amazing and do good. We’re the team behind Propercorn and Properchips — bold, better-for-you snacks that punch above their weight on flavour, creativity, and purpose. As a certified B Corp, we’re serious about sustainability and shaking up the snacking category for good. We’re now looking for a passionate, commercially sharp Senior National Account Manager – Managed Retail to lead our growth in the managed retail channel — bringing Proper to more consumers across Symbols, Indies, Forecourts & the High St.
The Person
This person will be tenacious, have a go-getter attitude, be comfortable working at pace, and have a passion for growing through teams while being happy to get stuck in. They will thrive on building strong internal and external relationships, finding innovative solutions for problems and never being content with the status quo.
The Role
As a Snr National Account Manager, you’ll own and grow Proper’s Managed Retail relationships. You’ll lead a small but mighty team, shaping and delivering the channel strategy, managing key wholesalers and operators, and ensuring Proper remains the go-to snack brand across impulse occasions. This is a high-impact, strategic role with end-to-end responsibility for commercial performance, customer relationships, and channel development.
Responsibilities
- Define and deliver the retail growth strategy in line with Proper’s brand and commercial goals.
- Lead customer planning across key national customers (e.g. Booker, Spar, Nisa, WHS, Boots, BP etc.).
- Develop and implement joint business plans to drive distribution, visibility and rate of sale.
- Identify and unlock new opportunities across the managed retail space.
- Deliver annual revenue, profit and distribution targets for the foodservice channel.
- Lead pricing and promotional strategy to optimise profitability and brand positioning.
- Manage P&L and trade investment budgets effectively, ensuring strong ROI.
- Forecast accurately, collaborating closely with supply and finance to ensure smooth delivery.
- Build deep, trusted partnerships with key customer stakeholders.
- Use insight and category data to influence menu listings, ranging and innovation opportunities.
- Champion Proper’s sustainability and B Corp credentials within customer conversations.
- Lead and develop a team of National Account Managers and Executives.
- Work closely with Marketing, Category and Brand teams to deliver compelling activation and NPD launches.
- Represent the channel internally, championing its value and potential.
Requirements
- Proven experience in senior account management ideally in symbols/indies/forecourt or high street (ideally from FMCG/snacks/beverages).
- Strong commercial and negotiation skills with full P&L accountability.
- Entrepreneurial mindset, comfortable in a fast-paced, high-growth environment.
- Passion for challenger brands, sustainability and shaking up the status quo.
- Energetic, collaborative, and hands-on leader who loves building relationships and making things happen.
PROPER and Eat Real is an equal opportunities employer and we do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age. Please let us know if there is anything we can do to accommodate you to participate fully in the recruitment or interview process.
Senior National Account Manager - Managed Retail in London employer: PROPER SNACKS
At Proper, we pride ourselves on being a certified B Corp, committed to sustainability and innovation in the snacking industry. As a Senior National Account Manager, you'll thrive in a dynamic work culture that values creativity and collaboration, with ample opportunities for professional growth and development. Join us in our mission to deliver bold, better-for-you snacks while building meaningful relationships within the managed retail channel.
StudySmarter Expert Advice🤫
We think this is how you could land Senior National Account Manager - Managed Retail in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for those interviews! Research Proper and understand their values, especially their commitment to sustainability. Be ready to discuss how your experience aligns with their mission and how you can contribute to their growth in the managed retail channel.
✨Tip Number 3
Showcase your achievements! When you get the chance to chat with potential employers, highlight your past successes in account management. Use specific examples that demonstrate your commercial skills and ability to drive results in fast-paced environments.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Proper team and making a difference in the snacking world.
We think you need these skills to ace Senior National Account Manager - Managed Retail in London
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for snacks and sustainability shine through. We love candidates who are genuinely excited about what we do at Proper, so don’t hold back on sharing why you want to be part of our team!
Tailor Your Experience:Make sure to highlight your relevant experience in senior account management, especially in the managed retail space. We want to see how your skills align with our goals, so be specific about your achievements and how they relate to the role.
Be Authentic:We appreciate authenticity, so be yourself in your application. Share your unique perspective and how your entrepreneurial mindset can contribute to shaking up the snacking category. We’re looking for someone who’s not afraid to think outside the box!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join the Proper family!
How to prepare for a job interview at PROPER SNACKS
✨Know Your Snacks
Dive deep into Proper's product range, especially Propercorn and Properchips. Understand their unique selling points and how they stand out in the market. This knowledge will help you demonstrate your passion for the brand and its mission during the interview.
✨Showcase Your Commercial Acumen
Prepare to discuss your experience with P&L management and how you've driven revenue growth in previous roles. Be ready to share specific examples of successful joint business plans or strategies you've implemented that align with the role's responsibilities.
✨Build Relationships
Highlight your ability to forge strong relationships with key stakeholders. Think of examples where you've successfully collaborated with teams or customers to achieve common goals. This will resonate well with Proper's emphasis on building partnerships.
✨Embrace Sustainability
Since Proper is a certified B Corp, be prepared to discuss your views on sustainability and how it can be integrated into business strategies. Share any relevant experiences where you've championed sustainable practices in your previous roles.
