At a Glance
- Tasks: Lead brand marketing and drive growth for Proper Cornish's delicious pasties.
- Company: Join a proud Cornish business with a rich heritage and exciting growth plans.
- Benefits: Competitive salary, performance bonuses, and flexible hybrid working options.
- Other info: Opportunity to lead a small team and collaborate across departments.
- Why this job: Be part of a dynamic team shaping the future of a beloved brand.
- Qualifications: Experience in marketing and a passion for food and brand strategy.
The predicted salary is between 40000 - 50000 £ per year.
About Proper Cornish: Proper Cornish is a well‑established, proudly Cornish business based in Bodmin, specialising in high‑quality pasties and pastry products enjoyed by customers across the UK. Founded in 1988, we employ around 300 colleagues and generate an annual turnover of approximately £37 million, combining traditional craftsmanship with modern food manufacturing.
As part of a growing group, we have recently joined IDAK and benefit from the backing of a major private equity organisation, providing long‑term investment, stability and support. We are entering an exciting phase of growth and are looking for a commercially minded Marketing Manager to help drive the next chapter of the Proper Cornish brand.
The Role: We’re looking for an experienced and ambitious Marketing Manager to lead brand and product marketing across Proper Cornish. This is a hands‑on role responsible for increasing awareness of the Proper Cornish brand, supporting the commercial team to drive growth, and delivering marketing activity that strengthens customer relationships and creates demand across multiple channels.
You’ll lead a small team at the Bodmin site, consisting of a Marketing Assistant and a Senior Graphic Designer, while working closely with Sales, NPD and the leadership team to bring campaigns, launches and customer initiatives to life. This role would suit someone who combines strategic thinking with strong executional delivery and enjoys working in a fast‑paced FMCG or food manufacturing environment.
Hours of work: 37.5 hours per week
Days of work: Monday to Friday
Location: Based at our Bodmin site, with flexibility for hybrid working
Salary: Competitive, depending on experience and qualifications
Bonus: Performance‑related bonus scheme
Key Responsibilities:
- Brand & Marketing Strategy: Develop and deliver the overall marketing strategy for Proper Cornish. Build awareness and visibility of the Proper Cornish brand across target sectors. Ensure brand consistency across all channels and customer touchpoints. Position Proper Cornish as an innovative market leader within savoury food‑to‑go.
- Commercial Support: Partner closely with the commercial team to support customer growth and sales opportunities. Create compelling sales and marketing materials to support pitches, presentations and launches. Develop campaigns and activations that drive product awareness and customer engagement.
Marketing Manager in Bodmin employer: Proper Cornish
Proper Cornish is an exceptional employer, offering a vibrant work culture in the heart of Bodmin, where creativity and collaboration thrive. With a strong focus on employee growth, we provide opportunities for professional development and a supportive environment that encourages innovation. Join us to be part of a proud Cornish heritage while contributing to our exciting growth journey within the food manufacturing sector.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Bodmin
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and achievements. This gives you a chance to demonstrate your creativity and strategic thinking, which is exactly what Proper Cornish is looking for.
✨Tip Number 3
Prepare for interviews by researching Proper Cornish and understanding their brand values. Think about how your experience aligns with their goals and be ready to share specific examples of how you can contribute to their growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Proper Cornish team.
We think you need these skills to ace Marketing Manager in Bodmin
Some tips for your application 🫡
Show Your Passion for Proper Cornish:When writing your application, let your love for the Proper Cornish brand shine through. Share why you’re excited about our products and how you can contribute to our growth story. We want to see that you’re not just looking for a job, but that you genuinely care about what we do!
Tailor Your Experience:Make sure to highlight your relevant experience in marketing, especially in FMCG or food manufacturing. We’re looking for someone who can hit the ground running, so connect your past roles to the responsibilities of the Marketing Manager position. Show us how your skills align with our needs!
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language and avoid jargon where possible. We appreciate a well-structured application that makes it easy for us to see your qualifications and enthusiasm at a glance.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining the Proper Cornish family right from the start!
How to prepare for a job interview at Proper Cornish
✨Know Your Brand Inside Out
Before the interview, dive deep into Proper Cornish's history, values, and product range. Understand their unique selling points and how they position themselves in the market. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to their brand strategy.
✨Showcase Your Marketing Savvy
Prepare specific examples of past marketing campaigns you've led or contributed to, especially in the FMCG sector. Be ready to discuss the strategies you employed, the results achieved, and how you overcame challenges. This will demonstrate your hands-on experience and strategic thinking.
✨Emphasise Team Leadership Skills
As you'll be leading a small team, highlight your leadership style and how you motivate and develop team members. Share anecdotes that showcase your ability to collaborate with cross-functional teams, like Sales and NPD, to bring campaigns to life effectively.
✨Prepare Questions That Matter
Think of insightful questions to ask during the interview that show your genuine interest in the role and the company’s future. For instance, inquire about their upcoming product launches or how they envision the marketing strategy evolving with the new backing from IDAK. This shows you're forward-thinking and engaged.
