At a Glance
- Tasks: Lead innovative projects for PROPER's snack brand, shaping its future across UK and international markets.
- Company: Join the fastest growing snack brand in the UK, making a real impact.
- Benefits: Competitive salary, dynamic work environment, and opportunities for career growth.
- Other info: Collaborate with a passionate team and influence decisions that matter.
- Why this job: Be at the forefront of brand innovation and drive meaningful change in the snack industry.
- Qualifications: 5-7 years of FMCG marketing experience with a proven track record in innovation.
The predicted salary is between 60000 - 75000 £ per year.
PROPER is the fastest growing major snack brand in the UK, showing no signs of slowing down. This is a fantastic opportunity to join the PROPER brand team, taking the lead on key innovation that will build the future of our Popcorn, Chips and Crunch business. We are looking for someone with a well-rounded brand marketing background to step into a high-impact role with responsibility for shaping the direction of PROPER across the UK and international markets.
The Senior Brand Manager will own major growth platforms, lead our most significant innovation bets and play a key role in defining brand and portfolio strategy. The role is ideal for someone who combines consumer-led thinking with commercial decision-making and cross-functional influence.
THE PERSON
We are looking for an experienced Brand Manager looking to make the next step in their career or an established Senior Brand Manager who is looking to join a challenger brand making a big impact in our category. The right person will be highly driven and organised, who thrives in a fast-paced environment, has a curiosity and passion for developing brands using strong consumer insight and creative flair. An in-depth experience of delivering innovation is essential for this role, with an expectation of being able to demonstrate having taken NPD from concept stage to product launch. You will bring FMCG experience, alongside strong analytical & commercial acumen ensuring all innovation is driving positive financial growth to the brand. You will have fantastic communication & leadership skills and the ability to collaborate with a cross-functional team (including directly with the Senior Leadership Team) to make the right decisions for business growth.
This is a hands-on role, requiring someone who thrives in a self-starter environment you will be a real multi-tasker, highly organised, someone who thinks and suggests rather than always asks, and transforms ideas into action, knowing that “if it’s going to happen, it’s down to me.”
THE ROLE
Own and lead PROPER’s largest and most strategically important innovation programmes, from early-stage opportunity identification through to launch and in-market optimisation. You will be pivotal in shaping the early stages of future innovation ensuring the proposition is anchored in consumer insight you have untapped. You will be joining a brand team of seven, reporting to the Marketing Manager, working closely alongside our existing brand team, comms and campaigns team, in-house creative studio team and product development team to drive sustainable growth across the UK and key international markets. This role will support the Marketing Manager in shaping the medium to long term innovation and portfolio strategy, identifying where the brand should play and win to drive sustainable growth. As the Senior Brand Manager you will be the international brand lead for PROPER, setting clear brand, portfolio and activation frameworks for Tier 1 markets.
RESPONSIBILITIES
- Define and lead PROPER’S next ‘big bet’ innovation platforms from idea to launch, ensuring they are grounded in deep consumer insight and deliver meaningful commercial impact.
- Provide clear strategic direction to a cross-functional team across category, innovation, packaging, commercial finance, technical and production teams.
- Work closely with our in-house creative team and Shopper Marketing Manager to deliver multichannel marketing campaigns, both ATL & BTL, for key product launches & activations throughout the year.
- Analyse and evaluate performance in-market, across our portfolio and brand, making recommendations on investment, optimisation and rationalisation.
- Build strong relationships across our commercial sales team and collaborate on driving growth for PROPER.
- International Brand lead ensuring PROPER is set up to win across key markets.
- Act as a senior marketing voice within the business, influencing decisions beyond marketing.
- Own executional excellence across the full lifecycle of every project from brilliant briefs to the Innovation and Creative team, strong commercial proposition through to standout in-store execution that drives commercial impact.
REQUIREMENTS
- 5-7 years FMCG marketing experience. Working in UK Grocery, food or drink is a plus.
- Proven track record of delivering innovation to market from concept stage to launch is critical.
- Experience of leading cross-functional teams, holding all stakeholders to account.
- An analytical marketeer with strong commercial acumen, good numerical literacy and experience of owning project P&Ls.
- A superb project manager, who can stick to timelines and budgets and is used to taking ownership for delivery of projects.
- Brings creative flair and a natural problem-solving mindset, with a strong ‘Builder’ mentality.
Senior Brand Manager - PROPER in London employer: Proper Corn
At PROPER, we pride ourselves on being a dynamic and innovative employer that fosters a collaborative work culture where creativity and consumer insight drive our success. As the fastest growing major snack brand in the UK, we offer our employees exceptional growth opportunities, a chance to lead impactful projects, and the ability to shape the future of our brand in both domestic and international markets. Join us to be part of a passionate team that values initiative and rewards those who thrive in a fast-paced environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager - PROPER in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Proper Corn and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Proper Corn are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Proper Corn on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Proper Corn. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Manager - PROPER in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Proper Corn. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Proper Corn:Show us that you’ve done your homework! In your application, briefly mention what you admire about Proper Corn’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Proper Corn
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Proper Corn will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Proper Corn, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
