At a Glance
- Tasks: Lead innovative projects from concept to launch, driving brand growth.
- Company: Join PROPER SNACKS, the UK's fastest-growing snacks manufacturer.
- Benefits: Competitive salary, dynamic team environment, and opportunities for international growth.
- Other info: Collaborate with a creative team and thrive in a self-starter environment.
- Why this job: Make a real impact on brand innovation and strategy in a fast-paced setting.
- Qualifications: FMCG marketing experience and proven track record in delivering innovation.
The predicted salary is between 45000 - 55000 £ per year.
PROPER PROPER SNACKS is the fastest growing major snacks manufacturer in the UK, showing no signs of slowing down. This is a fantastic opportunity to join the Brand Marketing team, taking the lead on key innovation that will build the future of the PROPER SNACKS portfolio. We are looking for a Brand Manager with a well‑rounded brand marketing background who would relish the opportunity to own and deliver key innovation to market, from ideation to shelf, from day one of joining the team. International growth is a key part of the brand strategy, and the Brand Manager plays a vital role in delivering the PROPER international strategy, ensuring we are set up to win in key markets.
The Person
We are looking for a highly driven and organised Brand Manager who thrives in a fast‑paced environment, has a curiosity and passion for developing brands using strong consumer insight and creative flair. An in‑depth experience of delivering innovation is essential, with an expectation of having taken NPD from concept stage to product launch. You will bring FMCG experience, alongside strong analytical & commercial acumen ensuring all innovation is driving positive financial growth to the brand. You will have fantastic communication skills and the ability to collaborate with a cross‑functional team (including directly with the Senior Leadership Team) to make the right decisions for business growth. This is a hands‑on role, requiring someone who thrives in a self‑starter environment, is a real multi‑tasker, highly organised, thinks and suggests rather than always asks, and transforms ideas into action, knowing that “if it’s going to happen, it’s down to me.”
The Role
This role focuses on brilliant delivery. You will lead innovation projects from concept to launch, delivering against clearly defined brand and portfolio strategies. The Brand Manager will work closely with the Marketing Managers to bring brand plans and campaigns to life across channels. Support the development of the 12–18 month innovation pipeline ensuring the proposition is anchored in consumer insight you have untapped. You will be joining a brand team of seven, reporting to the Marketing Manager, working closely alongside our existing brand team, in‑house creative studio team and product development team to drive sustainable growth across the UK and key international markets. As the Brand Manager, you will also be the international lead for PROPER, ensuring we have the right brand plans and portfolio to deliver rapid and sustained growth across our tier 1 markets.
Responsibilities
- Own the day‑to‑day delivery of key innovation projects.
- Lead a cross‑functional team across category, innovation, packaging, commercial finance, technical and production teams.
- Brief and work closely with our in‑house creative team, Content Creator and Shopper Marketing Manager to deliver launch activation for key product launches and activations throughout the year.
- Track in‑market performance and make optimisation recommendations based on data and insight.
- Build strong relationships across our commercial sales team and collaborate on driving growth for PROPER.
- Build sell‑in decks, customer presentations and work with the Shopper Marketing Manager to execute in‑store plans.
- International Brand lead, ensuring PROPER is set up to win across key markets.
- Work closely with our international team, including distributors and retailers, to ensure we have a portfolio fit to win in the relevant market.
- Have a good understanding of social media.
Requirements
- 35+ yrs FMCG marketing experience working in UK Grocery, food or drink is a plus.
- Proven track record of delivering innovation to market from concept stage to launch is critical.
- In this role you will have complete ownership for project delivery.
- Experience of leading cross‑functional teams, holding all stakeholders to account.
- An analytical marketeer with strong commercial acumen, good numerical literacy and experience of owning project P&Ls.
- Strong project management skills and commercial awareness, used to taking ownership for delivery of projects and whatever it takes to get the job done.
Brand Manager employer: Proper Corn
PROPER PROPER SNACKS is an exceptional employer, offering a dynamic and fast-paced work environment that fosters creativity and innovation. With a strong focus on employee growth and collaboration, team members are encouraged to take ownership of their projects and contribute to the brand's international success. The company values strong consumer insights and provides opportunities for meaningful contributions to the rapidly expanding snacks market, making it an ideal place for passionate brand marketers to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Proper Corn and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Proper Corn are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Proper Corn on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Proper Corn. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Proper Corn. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Proper Corn:Show us that you’ve done your homework! In your application, briefly mention what you admire about Proper Corn’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Proper Corn
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Proper Corn will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Proper Corn, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
