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For Companies At a Glance
- Tasks: Lead A/B testing and CRO strategies to boost client conversion rates.
- Company: Join Propeller, a vibrant digital agency focused on hospitality and lifestyle sectors.
- Benefits: Enjoy a central London office with free snacks, 25 days leave, and wellness budget.
- Why this job: Be part of a passionate team using exciting tech to help brands grow online.
- Qualifications: Proven experience in CRO, analytics tools, and strong communication skills required.
- Other info: Hybrid work model: 3 days in the London office, regular social events.
The predicted salary is between 43200 - 72000 £ per year.
We are Propeller – a 360° digital agency delivering exceptional online experiences. We form strategic digital partnerships with a broad array of clients with a focus on the hospitality, luxury and lifestyle sectors. Looking to join a brilliant team who love what they do? We’re a group of friendly, passionate people who care about our clients, our work and each other, whilst using exciting tech to help big and small brands grow online.
We will expect you to work in a hybrid model, working from our London office 3 days a week.
What you’ll need to succeed
- Compelling experience and a solid track record of ideating, executing and analysing large-scale A/B & Multivariate tests for a range of clients
- The ability to own A/B test and learn programmes, including the technical delivery of tests
- The ability to plan & implement the CRO strategy to drive improvements to conversion rate and other key KPIs
- Experience in UX research and design and advanced web performance analytics
- Solid experience in using CRO and analytics tools, such as Google Analytics, Optimizely, VWO, and Hotjar, to gather insights and inform optimisation efforts
- The ability to manage multiple CRO projects simultaneously, ensuring on-time and on-budget delivery
- Experience in providing actionable insights and data-driven recommendations to inform business strategies and decisions
- The ability to organise and lead CRO workshops
- The ability to lead client communication for CRO-related workstreams, working closely with the Account Management team, which manages the day-to-day relationship with clients
We’re looking for someone who is:
- An experienced CRO professional who can be client facing and efficient with CRO tools
- Strong analytical skills
- Organised, thorough, with a keen attention to detail
- An intuitive thinker who is willing to work autonomously
- Used to delivering to a high standard despite pressure of deadlines
- Consistently proud of the quality of their work
- Willing to speak up and put their opinion across
- An exceptional verbal and written communicator
It would be beneficial if additionally you had:
- Experience working within a digital agency
- Knowledge of SEO
What you get from us
- Central London office with our own bar, free drinks & snacks
- 25 days annual leave
- Regular social events and after work drinks
- Treats on your Birthday & at Christmas
- Annual budget for you to spend on your personal wellbeing
If this sounds like something you might like, and you feel you would make a difference to Propeller, we would love to hear from you. Please send your CV and a bit about yourself to info@propeller.co.uk
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Contact Detail:
Propeller Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO Lead
✨Tip Number 1
Familiarise yourself with the specific CRO tools mentioned in the job description, such as Google Analytics and Optimizely. Being able to demonstrate your proficiency with these tools during interviews will show that you're ready to hit the ground running.
✨Tip Number 2
Prepare examples of past A/B testing projects you've led, focusing on the results achieved and how they impacted client KPIs. This will help you illustrate your experience and success in a tangible way.
✨Tip Number 3
Research Propeller's current clients and their online presence. Understanding their business models and challenges will allow you to tailor your conversation and demonstrate how you can add value to their specific needs.
✨Tip Number 4
Practice your communication skills, especially in explaining complex data insights in a simple manner. As the role involves client communication, being able to convey your ideas clearly will be crucial for success.
We think you need these skills to ace CRO Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with A/B testing, CRO strategies, and analytics tools. Use specific examples that demonstrate your success in these areas to catch the attention of Propeller.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and your understanding of the hospitality, luxury, and lifestyle sectors. Mention how your skills align with their needs and why you want to join their team.
Showcase Your Analytical Skills: Provide concrete examples of how you've used data to drive decisions in previous roles. Highlight any successful projects where your insights led to improved conversion rates or other key performance indicators.
Prepare for Client-Facing Scenarios: Since the role involves client communication, think about how you would present your ideas and findings to clients. Prepare examples of past experiences where you effectively communicated complex information in an understandable way.
How to prepare for a job interview at Propeller
✨Showcase Your A/B Testing Expertise
Be prepared to discuss your experience with A/B and multivariate testing in detail. Share specific examples of tests you've ideated, executed, and analysed, highlighting the impact they had on conversion rates and KPIs.
✨Demonstrate Your Analytical Skills
Since strong analytical skills are crucial for this role, come equipped with insights from your previous projects. Discuss how you used tools like Google Analytics or Optimizely to inform your strategies and decisions.
✨Prepare for Client-Facing Scenarios
As the role involves leading client communication, practice articulating your thoughts clearly and confidently. Be ready to explain complex concepts in a way that clients can easily understand, showcasing your exceptional verbal communication skills.
✨Exhibit Organisational Skills
With multiple CRO projects to manage, demonstrate your ability to stay organised and meet deadlines. Share examples of how you've successfully juggled various tasks while maintaining high-quality work.
