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For Companies At a Glance
- Tasks: Lead a dynamic team to drive performance marketing and optimise growth strategies.
- Company: Exciting travel-tech scale-up redefining global exploration.
- Benefits: Competitive salary, autonomy, and modern tools for impactful work.
- Why this job: Join a fast-growing company and shape the future of travel marketing.
- Qualifications: Proven experience in leading multi-channel teams and managing large budgets.
- Other info: Thriving environment with opportunities for personal and professional growth.
The predicted salary is between 72000 - 108000 £ per year.
We’re hiring a VP of Performance Marketing for a profitable, high‑growth travel‑tech scale‑up that’s redefining the way people explore the world. You’ll be joining at an exciting inflection point: the brand is scaling internationally, shifting its growth model from pure acquisition to sustainable performance, and investing heavily in technology and people to get there. You’ll spend two days a week in their central London HQ, working with smart, collaborative teams across marketing, product, and analytics.
Responsibilities
- You’ll lead a team of 15+ including multiple Heads, each with their own teams beneath them.
- Your remit is to bring sharper focus, stronger measurement, and smarter investment decisions across all paid channels web and app.
- It’s a senior leadership role with full budget ownership and a mandate to evolve how performance marketing fuels profitable growth.
First 12 Months
- Modernise measurement and attribution — Implement better tools and frameworks that give the business clear, trusted visibility of ROI, CPA, and incremental growth.
- Strengthen app marketing performance — Shift the balance of spend toward app acquisition and retention, building new funnels and optimising conversion from install to purchase.
- Energise and align the team — Create clarity across channels, coach and upskill talented specialists, and foster more cross‑functional collaboration.
- Drive profitability and growth — Manage a multi‑million‑pound global budget to deliver efficient, margin‑aligned results while testing new routes to scale.
- Future‑proof the function — Introduce new ideas, tools, and ways of working that move the business from channel efficiency to holistic, data‑driven growth.
About You
You’re a senior performance marketing leader who combines commercial instinct with technical depth. You’ve led multiple channel heads before and can balance strategic direction with operational detail. You’re as comfortable talking blended CPA and margin as you are reviewing keyword structure or app attribution set‑up.
Must‑Haves
- Experience leading multi‑channel teams (15+ people) with senior direct reports.
- Deep expertise in paid search and app marketing.
- Experience within an e‑commerce environment with an understanding of unit economics.
- Proven record managing £10m–20m+ budgets to cost‑of‑sale or ROI targets.
- Strong understanding of attribution and incrementality tools (Fospha, Northbeam, TripleWhale, Appsflyer, Adjust).
- Analytical, data‑literate, and confident using insights to guide commercial decisions.
You’ll Love This If
- You want to lead a capable team through its next stage of evolution and growth.
- You like being hands‑on enough to stay close to the numbers while shaping big‑picture strategy.
- You thrive in a business that’s already successful but still scaling fast.
- You enjoy clear ownership, modern tools, and genuine autonomy.
You Won’t Love This If
- You prefer large corporate structures with heavy process.
- You want a purely strategic role with little operational involvement.
- You’re not comfortable making commercial calls based on data.
VP of Performance Marketing – Travel B2C employer: Propel
Contact Detail:
Propel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP of Performance Marketing – Travel B2C
✨Tip Number 1
Network like a pro! Get out there and connect with people in the travel and tech industries. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements in performance marketing. Use data to back up your successes and demonstrate how you’ve driven growth in previous roles. This will make you stand out when you’re chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing strategies and challenges. Be ready to discuss how you can help them modernise their measurement and attribution processes. Tailor your answers to show you understand their goals and how you can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in the role and the company. So, get your application in and let’s land that dream job together!
We think you need these skills to ace VP of Performance Marketing – Travel B2C
Some tips for your application 🫡
Show Your Passion for Travel: When writing your application, let your love for travel shine through! We want to see how your personal experiences and insights can contribute to our mission of redefining exploration. Make it relatable and engaging!
Highlight Your Leadership Experience: Since this role involves leading a team of 15+, it's crucial to showcase your leadership skills. Share specific examples of how you've successfully managed teams and driven performance in previous roles. We love a good success story!
Be Data-Driven: We’re all about data at StudySmarter, so make sure to include your experience with analytics and performance metrics. Talk about the tools you’ve used and how they’ve helped you make informed decisions. Numbers matter to us!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Propel
✨Know Your Numbers
As a VP of Performance Marketing, you’ll need to be comfortable discussing budgets and metrics. Brush up on your knowledge of blended CPA, ROI, and unit economics. Be ready to share examples of how you've managed large budgets effectively in the past.
✨Showcase Your Leadership Style
You’ll be leading a team of 15+, so it’s crucial to demonstrate your leadership approach. Prepare to discuss how you energise and align teams, coach specialists, and foster collaboration across functions. Share specific instances where your leadership made a tangible impact.
✨Highlight Your Technical Expertise
With a focus on modernising measurement and attribution, make sure to highlight your experience with tools like Fospha, Northbeam, or Appsflyer. Be prepared to discuss how you’ve used these tools to drive performance and improve marketing strategies.
✨Emphasise Your Strategic Vision
This role requires a balance of strategic direction and operational detail. Be ready to articulate your vision for evolving performance marketing in a high-growth environment. Discuss how you plan to shift the focus from pure acquisition to sustainable performance and what innovative ideas you bring to the table.
