VP of Performance Marketing - B2C scale-up

We are helping to hire a VP of Performance Marketing for a profitable, fast-scaling travel-tech business that’s at a really interesting inflection point. They’re moving from pure acquisition-led growth to more sustainable, profitable, tech-enabled scaling and this hire is central to that shift. You’ll be the senior leader shaping how paid media, app growth, and measurement drive the next phase of growth globally. You’ll be in their central London HQ around 2 days per week, working closely with marketing, product, analytics, and commercial teams.

The Opportunity

This is a true leadership role with full ownership of global performance marketing and a sizeable budget aligned to cost-of-sale and ROI targets. You’ll inherit a strong team (12+ people with senior Heads of across channels) and have the mandate to modernise measurement, sharpen investment decisions, and push app and lifecycle growth harder. In your first 12 months, you’ll likely:

• Modernise attribution and incrementality frameworks so ROI and CPA are genuinely trusted
• Build stronger app acquisition and retention funnels, improving install-to-purchase conversion
• Align and develop a multi-layered performance team across channels
• Manage a multi-million-pound global budget to deliver margin-aligned growth
• Introduce new tools, ways of working, and experimentation frameworks to future-proof the function

What they’re looking for

You’ll be a senior performance leader who blends commercial instinct with technical depth, with:

• Experience leading multi-channel performance teams (10+ people) with senior direct reports
• Deep expertise in Paid Search and App Marketing
• Background in e-commerce or digital consumer businesses
• Proven track record managing £10m–£20m+ budgets against ROI or cost-of-sale targets
• Strong understanding of attribution and incrementality tools
• Highly analytical and comfortable using data to drive commercial decisions

This role will suit you if:

• You like being close to the numbers while shaping big-picture growth strategy
• You enjoy leading senior specialists and building clarity across complex channel mixes
• You want genuine ownership in a business that’s already profitable but scaling fast
• You’re excited by app growth, attribution, incrementality, and modern performance frameworks

It probably won’t suit you if:

• You prefer heavy corporate structures and slow decision-making
• You want a purely strategic role with no operational involvement
• You’re uncomfortable making commercial calls based on data

If this sounds interesting, please apply or drop me a message and we can discuss further. Please note: this client cannot offer VISA sponsorship so candidates will be required to have existing full right to work in the UK.

Propel is committed to building diverse teams where everyone belongs. We partner with organisations committed to workplace diversity and evaluate talent purely on merit. We welcome candidates from all backgrounds and provide equal opportunities regardless of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, or disability status. If you need any adjustments during the recruitment process, please let us know. We’re here to ensure every candidate can fully participate and demonstrate their abilities.