At a Glance
- Tasks: Lead demand generation strategies across digital, ABM, events, and lifecycle marketing.
- Company: Fast-growing Series B AI SaaS scaleup with a dynamic team.
- Benefits: Competitive salary, hybrid work model, private medical, and learning budgets.
- Other info: Opportunity to optimise pipeline performance in a collaborative environment.
- Why this job: Join a cutting-edge company and make a real impact on growth strategies.
- Qualifications: Proven B2B SaaS demand generation experience and team leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
Propel is seeking a Demand Generation Lead to drive an integrated marketing model that combines digital, ABM, events, and lifecycle marketing. You will own the budget and the metrics, leading a small team to optimize pipeline performance in a fast-growing Series B AI SaaS scaleup.
The ideal candidate will have proven B2B SaaS demand generation experience and the ability to develop a team while managing expectations and relationships with Sales.
This role offers a competitive salary, a hybrid work model, and additional perks like private medical and learning budgets.
Strategic Demand Gen Lead — B2B SaaS (Hybrid) employer: Propel
At Propel, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. Our hybrid work model allows for flexibility while our commitment to employee growth is evident through dedicated learning budgets and opportunities to lead and innovate within a fast-paced Series B environment. Join us to be part of a team that values collaboration, creativity, and the drive to excel in the B2B SaaS landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Strategic Demand Gen Lead — B2B SaaS (Hybrid)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Propel and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Propel are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Propel on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Propel. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Strategic Demand Gen Lead — B2B SaaS (Hybrid)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Propel. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Propel:Show us that you’ve done your homework! In your application, briefly mention what you admire about Propel’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Propel
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Propel will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Propel, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
