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- Tasks: Build B2B social channels from scratch and create compelling content.
- Company: One of the UK’s largest media owners with a dynamic marketing team.
- Benefits: Competitive salary, hybrid work model, and opportunities for creative ownership.
- Why this job: Shape how a major media business engages with the advertising industry.
- Qualifications: Experience in B2B social media management and a creative mindset.
- Other info: High autonomy role with direct exposure to senior stakeholders.
The predicted salary is between 40000 - 50000 ÂŁ per year.
I’m working with one of the UK’s largest media owners on a genuinely exciting build role within their Commercial Marketing team. They’re launching dedicated B2B social channels for the first time. This isn’t about running an existing feed. It’s about building how they show up to agencies, brand marketers and media partners across LinkedIn and Instagram. This is not a corporate scheduler role. It’s not a “be the face of the brand” creator role either. It’s a commercially minded, creatively sharp social builder role.
Why this is interesting
- You’re building B2B channels from scratch, not inheriting legacy
- You’ll shape how a major media business positions itself to the advertising industry
- High autonomy, solo role, real ownership
- Direct exposure to senior commercial stakeholders
- A chance to combine creative production with commercial strategy
- Clear growth ambition behind it, this is part of a wider strategic push
What you’d be doing
- Owning LinkedIn and Instagram for commercial audiences
- Building content pillars and defining tone of voice
- Turning product launches, research and partnerships into compelling industry stories
- Creating polished, social-first video and visual content
- Balancing campaign-led content with structured, evergreen storytelling
- Using data and performance insight to refine approach
- Acting as a story-hunter across various internal teams spanning Outdoor, Audio and Video
What we're looking for
- Experience running B2B social end-to-end
- Strong LinkedIn and Instagram channel management
- A genuine understanding of the media and advertising ecosystem
- Creative polish, someone with an eye for what “premium” looks like
- Confidence shooting and editing social-first content
- Commercial mindset, able to talk about business impact not just engagement
- Emotional intelligence, able to build relationships internally
This probably won’t suit you if
- You want to be a creator or on-camera personality
- You’ve only worked in large, highly resourced social teams
- You’re purely data-driven without creative instinct
- You’re looking for a remote-first role
Practical info
- London based, 3 days per week in office
- Salary ÂŁ45k, flexibility to ÂŁ50k for someone exceptional
- Two-stage interview process including a creative task
- No sponsorship available
If you understand agencies, advertisers and media owners and want to build something properly rather than maintain something safe, this is worth a conversation.
Social Media Manager (B2B) employer: Propel
Contact Detail:
Propel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager (B2B)
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn, attend events, and join relevant groups. The more connections we make, the better our chances of landing that Social Media Manager role.
✨Tip Number 2
Show off your creativity! Create a portfolio showcasing your best B2B social media campaigns. We want to see how you can build channels from scratch and tell compelling stories that resonate with agencies and advertisers.
✨Tip Number 3
Prepare for the interview by understanding the company’s current social presence. We should be ready to discuss how we can elevate their LinkedIn and Instagram game, turning insights into actionable strategies.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re all about making connections, so let’s get you in front of the right people for that exciting build role!
We think you need these skills to ace Social Media Manager (B2B)
Some tips for your application 🫡
Show Your Creative Side: When applying, don’t just list your experience. We want to see how you think creatively! Share examples of past B2B social media campaigns you've worked on and how you made them shine. This is your chance to show us your flair!
Tailor Your Application: Make sure your application speaks directly to the role. Highlight your experience with LinkedIn and Instagram, and how you've built channels from scratch. We love seeing candidates who understand our needs and can articulate their fit for the role.
Be Data-Savvy: We’re looking for someone who can balance creativity with a commercial mindset. In your application, mention how you've used data to refine your social strategies in the past. Show us you can talk about business impact, not just likes and shares!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, we love seeing candidates who follow instructions!
How to prepare for a job interview at Propel
✨Know Your Platforms Inside Out
Make sure you’re well-versed in LinkedIn and Instagram, especially how they function for B2B audiences. Familiarise yourself with the latest trends, features, and best practices on these platforms to show that you can hit the ground running.
✨Showcase Your Creative Strategy
Prepare to discuss your approach to building content pillars and defining tone of voice. Bring examples of past campaigns where you’ve successfully combined creativity with commercial strategy, and be ready to explain how you measure success beyond just engagement.
✨Be a Story-Hunter
Highlight your ability to create compelling narratives from product launches and partnerships. Think about how you can turn data and insights into engaging stories that resonate with agencies and brand marketers, and be prepared to share specific examples.
✨Demonstrate Emotional Intelligence
Since this role involves working closely with senior stakeholders, be ready to discuss how you build relationships and navigate internal dynamics. Share instances where your emotional intelligence has helped you achieve a goal or resolve a conflict.