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For Companies At a Glance
- Tasks: Lead marketing for a product in a high-growth B2B SaaS company.
- Company: Join a dynamic Fintech business with a focus on innovation.
- Benefits: Enjoy autonomy, competitive salary, and the chance to shape your portfolio.
- Why this job: Make a real impact by defining how products go to market.
- Qualifications: Experience in B2B marketing or product marketing within regulated tech.
- Other info: Be part of a lean team that values ownership and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
We’re partnering with a high-growth B2B SaaS business operating in a complex, regulated Fintech environment. They are hiring a Senior Product Marketing Manager to own a defined portfolio area of the business end to end. This person owns how their part of the business is taken to market, understood, and scaled. You will be responsible for the full journey, from defining the problem, to shaping positioning and messaging, to leading GTM and planning the campaigns that bring it to life.
Why this role matters
Each portfolio area within the business operates like its own mini business unit. This role owns one of them. You will decide how your area is positioned, how it is talked about, how it goes to market, and how marketing supports revenue.
What you’ll own day to day
- Act as the marketing owner for a defined product or solution area
- Build deep understanding of the problem space, customer needs, and buying context
- Take responsibility for how your area performs commercially
- Positioning and messaging
- Define and evolve positioning for your portfolio
- Own messaging frameworks used across campaigns, content, and sales conversations
- Translate complex subject matter into clear, credible value propositions
- Decide how and when solutions are launched, refreshed, or scaled
- Partner closely with Product, Sales, and Leadership to align priorities
- Plan and run campaigns that support awareness, engagement, and pipeline
- Choose the right mix of channels based on audience and commercial goals
- Ensure campaigns are coherent, well-sequenced, and actually usable by Sales
- Work directly with Sales and Pre-Sales to support deals and pipeline progression
- Create messaging, assets, and narratives that show up in real customer conversations
- Act as the single marketing point of accountability for your portfolio
- Gather insight from the market, Sales, and performance data
- Continuously refine positioning, campaigns, and GTM approach
- Improve how marketing supports revenue over time
What success looks like
- Your portfolio area has clear positioning and a confident GTM story
- Sales understands how to sell it and why it matters
- Campaigns are focused, joined up, and commercially relevant
- Marketing is seen as a driver, not a support function
You’ll thrive here if you bring
- Experience in Fincrime, B2B marketing, product marketing, or GTM roles within SaaS or regulated technology
- Experience owning a product, solution, or portfolio area end to end
- Confidence working across positioning, GTM, and campaign planning
- Strong collaboration skills with Sales, Product, and senior stakeholders
- A commercial mindset and comfort taking ownership
- Experience within financial crime, compliance, AML, fraud, or related regulated domains is required.
Team and environment
This is a lean, high-ownership marketing team. People are trusted to run their areas, make decisions, and be accountable for outcomes. If you want clear ownership, autonomy, and the chance to shape how a business unit goes to market, this role gives you that.
Senior Product Marketing Manager - B2B SaaS employer: Propel
Contact Detail:
Propel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager - B2B SaaS
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working in B2B SaaS or Fintech. Use LinkedIn to connect and engage with them; you never know who might have a lead on your dream job!
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge in product marketing and the Fintech space. Whether it's a blog post or a LinkedIn article, this can help you stand out and attract attention from potential employers.
✨Tip Number 3
Prepare for interviews by understanding the company’s products and their market positioning. Be ready to discuss how you would approach their go-to-market strategy and what campaigns you’d run. This shows you’re not just interested but also invested in their success.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you nail that application process. Plus, it’s a great way to show your enthusiasm for joining our team and making an impact in the B2B SaaS world.
We think you need these skills to ace Senior Product Marketing Manager - B2B SaaS
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role. Highlight your experience in B2B marketing and any relevant Fintech or SaaS experience. We want to see how you’ve owned product areas and driven them to market!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about this role and how your skills align with our needs. Don’t forget to mention your understanding of the complex, regulated environment we operate in.
Showcase Your Achievements: Quantify your successes! Whether it’s increased revenue, successful campaigns, or improved positioning, we love numbers that tell a story. Show us how you’ve made an impact in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Propel
✨Know Your Product Inside Out
Before the interview, dive deep into the product or solution area you'll be managing. Understand its features, benefits, and how it fits into the market landscape. This will help you articulate clear value propositions and demonstrate your expertise during discussions.
✨Master the Art of Positioning
Be prepared to discuss how you would position the product in a competitive market. Think about the messaging frameworks you would use and how to translate complex concepts into simple, relatable terms. Show them you can make their product shine!
✨Showcase Your Campaign Planning Skills
Bring examples of successful campaigns you've led in the past, especially in B2B SaaS or regulated environments. Be ready to discuss your approach to planning, execution, and how you measure success. This will highlight your strategic thinking and ability to drive results.
✨Emphasise Collaboration and Communication
Since this role requires working closely with Sales, Product, and Leadership, share experiences where you've successfully collaborated across teams. Highlight your communication skills and how you've aligned priorities to achieve common goals. This will show you're a team player who can drive initiatives forward.
