At a Glance
- Tasks: Own and optimise CRM campaigns to boost customer engagement and retention.
- Company: Join one of the UK's fastest-growing consumer fintechs with a collaborative culture.
- Benefits: Enjoy autonomy, competitive salary, and the chance to make a real impact.
- Other info: Use cutting-edge CRM technology like Braze and collaborate with a dynamic team.
- Why this job: Be part of an exciting growth phase and work on innovative travel-focused campaigns.
- Qualifications: 2-4 years in CRM or Lifecycle Marketing, ideally from a consumer app background.
The predicted salary is between 47181 - 52413 £ per year.
We're partnering with one of the UK's fastest-growing consumer fintechs as they continue an exciting period of growth.
Recently recognised as one of the UK's fastest-growing companies, revenues have doubled over the last 12 months and the business is already profitable.
This is a fantastic opportunity for a CRM Executive to join a high-growth business and take ownership of customer lifecycle marketing across a range of travel-focused campaigns.
You'll play a key role in driving customer activation, engagement and retention, using data to shape campaigns that encourage customers to get the most from the product and maximise long‑term value.
The Role
You'll own CRM campaigns from planning through to execution and optimisation.
There is already a strong lifecycle programme in place, giving you an excellent foundation to build from.
The opportunity is to go beyond simply delivering campaigns by using customer insight and commercial thinking to identify new opportunities that increase engagement, usage and retention.
You'll have genuine ownership of your CRM programmes, with the autonomy to test ideas, optimise customer journeys and influence campaign strategy.
You'll be involved in
- Planning and delivering lifecycle campaigns across email, push notifications and in‑app messaging.
- Managing customer journeys from activation through to engagement and retention.
- Analysing customer behaviour to identify opportunities to improve campaign performance.
- Developing campaign ideas that increase product usage and customer lifetime value.
- Building business cases for new CRM initiatives using customer insight and data.
- Monitoring campaign performance and continually optimising results.
- Working within Braze (or a similar CRM platform) to deliver best‑in‑class customer journeys.
- Collaborating with marketing, product and commercial teams to deliver engaging customer experiences.
About You
You'll likely have around 2 to 4 years' experience in CRM, Lifecycle Marketing or Customer Retention, with responsibility for planning and delivering customer communications across multiple channels.
Ideally you'll come from an app‑first consumer business where you've worked across channels such as email, push notifications and in‑app messaging.
This could include fintech, digital banking, travel, marketplaces, subscriptions or other high‑growth consumer apps.
Experience using platforms such as Braze, Mo Engage, Bloomreach or Salesforce Marketing Cloud or similar would be highly beneficial.
Most importantly, you're curious, commercially minded and enjoy using customer data to improve engagement, retention and overall campaign performance.
You're looking for a role where you'll have greater ownership, more autonomy and the opportunity to make a genuine impact within a fast‑growing business.
Why Join?
- Join one of the UK's fastest-growing consumer fintechs.
- Revenues have doubled in the last year and the business is already profitable.
- Own end‑to‑end CRM campaigns with real autonomy.
- Work on engaging travel-focused customer campaigns.
- Use modern CRM technology including Braze.
- Join a collaborative, ambitious team during an exciting phase of growth.
- #J-18808-Ljbffr
Senior CRM Executive - Fintech employer: Propel
At Propel, we pride ourselves on being an excellent employer that fosters a dynamic and inclusive work culture. Our Customer Experience Associates enjoy a hybrid working model, ample opportunities for professional growth within Customer Success and Operations, and a commitment to ongoing development, all while making a meaningful impact on customer interactions in a fast-paced environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Executive - Fintech
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Propel and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Propel are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Propel on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Propel. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior CRM Executive - Fintech
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Propel. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Propel:Show us that you’ve done your homework! In your application, briefly mention what you admire about Propel’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Propel
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Propel will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Propel, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
