Sales Development Representative
Sales Development Representative

Sales Development Representative

London Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive pipeline growth by sourcing and qualifying leads in construction tech.
  • Company: Fast-growing Construction Technology scale-up transforming the industry.
  • Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
  • Why this job: Join a cutting-edge team and make an impact in construction technology.
  • Qualifications: 1-2 years in sales, strong communication skills, and a proactive mindset.
  • Other info: Exciting opportunity to engage with senior decision-makers and learn about AI.

The predicted salary is between 36000 - 60000 £ per year.

Job Description

Sales Development Representative (SDR)

B2B | Retail | Performance Marketing / Loyalty

The Company

We’re working with a high-growth UK B2B platform operating at the intersection of retail, performance marketing and loyalty.

The business is scaling fast:

  • 100,000+ new consumer members every month
  • Aggressive plans to onboard 100+ new retail partners
  • Strong product-market fit with UK retailers
  • Backed by a proven commercial leadership team that invests heavily in its people

This is a company where good salespeople are trusted, developed and promoted.

The Opportunity

This is an exciting opportunity to join a high-performing New Business team as an SDR, acting as the engine of outbound growth.

You’ll sit at the top of the funnel, working closely with Sales, Marketing and leadership to identify, engage and qualify retail prospects — setting up high-quality meetings for the Business Development team.

For the right person, this role offers:

  • Structured training
  • Hands-on mentoring
  • Clear progression into a BDM role (typically within ~12 months)

What You’ll Be Doing

  • Generating sales-qualified leads via outbound prospecting:
  • LinkedIn
  • Email
  • Phone
  • Events
  • Booking discovery meetings for Business Development Managers
  • Researching target retail accounts and buyer personas
  • Working closely with Marketing to follow up on campaigns and inbound interest
  • Creating and managing outbound email and LinkedIn sequences
  • Running discovery-style conversations to uncover needs, pain points and buying triggers
  • Clearly articulating the company’s value proposition and differentiators
  • Feeding insights back into Sales and Marketing to continuously improve messaging and results

What They’re Looking For

Must-haves

  • 1 years’ experience as an SDR or in a lead-generation / outbound sales role in RetailTech, Fintech (payments), performance marketing, loyalty / rewards.
  • Strong written and verbal communication skills
  • Proven ability to hit or exceed activity and meeting targets
  • Confidence speaking with senior stakeholders
  • Comfortable working in a 100% outbound environment
  • Experience using CRM systems and sales tools
  • Ambition to progress into a closing role.

Salary & Package

  • Base salary: £40,000 + 20k OTE (uncapped)
  • Share options
  • Hybrid working (Central London office)
  • Flexible working hours
  • Private medical insurance
  • Life assurance (5x salary)
  • Health cash plan & wellbeing support
  • Learning & development budget
  • Generous holiday allowance + birthday leave
  • Clear progression and professional accreditation support

Culture & Progression

  • High-energy, supportive sales culture
  • Strong emphasis on 1:1 mentoring and coaching
  • No egos, no politics — just people who want to win together
  • Clear expectation of progression for high performers
  • Multiple examples of SDRs progressing into BDM roles internally

Sales Development Representative employer: Propel

Join a dynamic and innovative Construction Technology scale-up that is revolutionising the industry with its AI-driven platform. As a Sales Development Representative, you'll thrive in a supportive work culture that values collaboration and personal growth, offering ample opportunities for professional development and career advancement. Located in a vibrant area, the company provides a unique chance to engage with leading contractors and developers while being part of a forward-thinking team dedicated to transforming construction practices.
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Contact Detail:

Propel Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Sales Development Representative

✨Tip Number 1

Get to know the company inside out! Research their projects, values, and culture. This way, when you chat with them, you can show off your knowledge and enthusiasm for what they do.

✨Tip Number 2

Network like a pro! Use LinkedIn to connect with current employees or industry professionals. A friendly message can go a long way in getting your foot in the door and making a lasting impression.

✨Tip Number 3

Practice your pitch! Be ready to talk about how your skills align with their needs. Role-play common interview questions with a friend to boost your confidence and refine your answers.

✨Tip Number 4

Don’t forget to follow up! After an interview, send a quick thank-you email. It shows your appreciation and keeps you on their radar. Plus, it’s a great chance to reiterate your excitement about the role!

We think you need these skills to ace Sales Development Representative

Lead Sourcing
Prospecting
Qualifying Leads
Multi-Channel Outreach
Engagement with Senior Decision-Makers
Meeting Booking
Account Research
Tailored Outreach
Collaboration with Marketing
CRM Management
KPI Reporting
Strong Communication Skills
Self-Starter
Curiosity about Construction Technology and AI
Resilience

Some tips for your application 🫡

Tailor Your CV: Make sure your CV speaks directly to the Sales Development Representative role. Highlight any relevant experience in sales or customer-facing roles, especially if you've worked in SaaS, PropTech, or ConTech. We want to see how your skills align with what we’re looking for!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for construction technology and AI. Tell us why you’re excited about this opportunity and how you can contribute to our team. Keep it engaging and personal!

Showcase Your Communication Skills: Since you'll be engaging with senior decision-makers, it's crucial to demonstrate your strong communication skills. Whether it’s in your CV, cover letter, or any additional materials, make sure your writing is clear, concise, and professional. We love a good communicator!

Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates. Plus, it shows you’re keen on joining our team at StudySmarter!

How to prepare for a job interview at Propel

✨Know Your Stuff

Before the interview, dive deep into the company’s AI-driven platform and how it impacts the construction industry. Familiarise yourself with their key clients and recent projects. This will not only show your genuine interest but also help you tailor your responses to demonstrate how your skills can directly benefit them.

✨Master the Art of Communication

As a Sales Development Representative, strong communication is key. Practice articulating your thoughts clearly and confidently. Prepare to discuss your previous experiences engaging with senior stakeholders, and think of examples where you successfully navigated challenges in sales or customer-facing roles.

✨Show Your Curiosity

Demonstrate your eagerness to learn about construction technology and AI during the interview. Ask insightful questions about the company’s products and the challenges they face in the market. This will highlight your proactive mindset and genuine interest in the role.

✨Be Ready to Discuss Metrics

Since this role involves driving pipeline growth and reporting on KPIs, be prepared to talk about your past achievements in measurable terms. Bring specific examples of how you’ve sourced leads, booked meetings, or contributed to sales goals. This will showcase your results-driven approach and align with what they’re looking for.

Sales Development Representative
Propel
Location: London

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