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- Tasks: Lead global lifecycle strategy and create inspiring CRM programmes.
- Company: Fast-scaling consumer brand with a focus on creativity and customer loyalty.
- Benefits: Hybrid work model, creative freedom, and a supportive team environment.
- Other info: Opportunity to shape customer connections and influence brand growth.
- Why this job: Join a passionate team and drive customer engagement for a next-gen brand.
- Qualifications: 5+ years in CRM or retention marketing, ideally in D2C or eCommerce.
The predicted salary is between 36000 - 60000 £ per year.
Propel are delighted to be partnering with a fast-scaling, Series C consumer brand that's redefining its category through creativity, quality, and connection. With 100+ employees and over $50m in investment, this brand is a modern success story combining thoughtful design, powerful brand storytelling, and exceptional customer loyalty.
They’re now looking for a Senior CRM Manager to take ownership of their global lifecycle strategy and lead the next evolution of customer marketing. This is an opportunity to join a brand that truly values retention as a growth engine, not just an afterthought. You’ll have the freedom to experiment, test, and build best-in-class CRM programs that genuinely inspire people to come back, purchase again, and stay engaged for the long term.
- Define and deliver a creative, data-led roadmap to improve repeat purchase rate, reactivation, and loyalty.
- Own performance reporting, forecasting, and insight-sharing across the business, connecting customer data to commercial impact.
- Collaborate cross-functionally with Brand, Product, Data, and Growth to design campaigns that blend inspiration with commercial performance.
- Partner closely with analysts and data science teams to translate customer behaviour into actionable marketing opportunities.
5+ years experience in CRM, retention, or lifecycle marketing ideally in a fast-growth D2C or eCommerce environment.
- Proven track record improving repeat purchase and customer LTV through creative and analytical retention initiatives.
- Strong technical understanding of CRM tools (Braze, Klaviyo, Iterable or similar).
- A collaborative, data-driven mindset and the confidence to lead strategic conversations with senior stakeholders.
- A love of creativity, curiosity, and bringing commercial storytelling to life across the customer journey.
Why This Brand: You’ll be joining a company that’s scaled fast but stayed human—creative, thoughtful, and genuinely passionate about what they make. The team blends analytical rigour with artistic flair, and retention is seen as a key driver of growth, not a back-office function.
Apply now to learn more about this next-generation consumer brand and help shape how they connect with millions of loyal customers worldwide.
Retention CRM Manager employer: Propel
Contact Detail:
Propel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retention CRM Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your past successes in CRM and retention strategies. This will give you an edge when discussing your experience during interviews.
✨Tip Number 3
Prepare for those interviews! Research the company’s values and recent projects, and think about how your experience aligns with their goals. Be ready to discuss how you can contribute to their customer loyalty initiatives.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who want to make a difference in customer retention. Your next big opportunity could be just a click away!
We think you need these skills to ace Retention CRM Manager
Some tips for your application 🫡
Show Your Passion: Let your enthusiasm for CRM and customer retention shine through in your application. We want to see how your creativity and analytical skills can contribute to our mission of inspiring customer loyalty.
Tailor Your CV: Make sure your CV highlights relevant experience, especially in fast-growth D2C or eCommerce environments. We love seeing a proven track record of improving repeat purchases and customer lifetime value!
Be Data-Driven: Since we’re all about blending creativity with data, include specific examples of how you've used data to drive marketing strategies. Show us how you’ve turned insights into actionable opportunities!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to get your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Propel
✨Know Your Numbers
As a Senior CRM Manager, you'll need to demonstrate your understanding of key metrics like repeat purchase rates and customer lifetime value. Brush up on your data analysis skills and be ready to discuss how you've used data to drive retention strategies in the past.
✨Showcase Your Creativity
This brand values creativity in their approach to customer engagement. Prepare examples of innovative campaigns you've led or contributed to that improved customer loyalty. Think outside the box and be ready to share how you can bring fresh ideas to their CRM strategy.
✨Collaborate Like a Pro
Collaboration is key in this role, so be prepared to discuss how you've worked cross-functionally with teams like Brand, Product, and Data. Highlight specific projects where your collaborative efforts led to successful outcomes, showcasing your ability to connect customer insights with commercial impact.
✨Be Ready for Strategic Conversations
You'll need to lead discussions with senior stakeholders, so practice articulating your vision for CRM and retention strategies clearly and confidently. Prepare to answer questions about how you would align your initiatives with the company's growth objectives and how you can influence decision-making at a high level.