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For Companies At a Glance
- Tasks: Lead feature launches and create engaging content to drive customer adoption.
- Company: Join a profitable SaaS scaleup with over 400,000 global customers.
- Benefits: Enjoy flexible work options, including remote days and a dynamic office environment.
- Why this job: Make a real impact in a fast-paced team that values creativity and autonomy.
- Qualifications: Experience in product or content marketing, preferably in B2B SaaS or tech.
- Other info: Opportunity to shape a new customer education academy and YouTube presence.
The predicted salary is between 43200 - 72000 £ per year.
Propel are excited to be hiring a Product Marketing Manager for an exciting SaaS scaleup! With over 400,000 global customers, this business is quietly dominating their space, helping brands build trust, boost conversions, and grow faster with beautifully simple tech. They are profitable and growing fast, up 60% in the last 18 months. If you’re looking for a role where you can drive meaningful work and see real impact, this could be the one.
About the role
This is a Product Marketing Manager role at the sweet spot between content and product. You’ll take ownership of how features are launched, how customers learn about what’s new, and how those launches translate into adoption.
What you’ll be doing:
- Plan and execute monthly feature launches across multiple channels
- Own product messaging across blog, video, email, and social
- Help build an education academy that drives feature adoption and brand loyalty
- Shape content strategy for YouTube tutorials, explainers, customer stories
- Partner with data and product teams to tailor content to different user segments
- Continuously optimise how new features are introduced, explained, and adopted
You’ll also help shape two major initiatives:
- A brand-new customer education academy (think videos, lessons, walkthroughs)
- A YouTube presence aimed at ecommerce managers looking to get more from their tech stack
You’ll be working closely with product, engineering, and data teams translating technical updates into valuable stories that drive action.
About you
You may be a product marketer, or you may have grown from a content marketing background and want to get into product marketing or come from a startup where you straddled GTM and product. You’re someone who:
- Loves simplifying complex ideas and turning them into clear, engaging content
- Has worked closely with product or engineering teams
- Thinks in terms of customer value, not vanity metrics
- Has curiosity around data, segmentation, and customer behaviour
- May have dabbled in YouTube or video creation — or is keen to get started
- Wants to be in a team that moves fast and values autonomy
Experience in B2B SaaS, or B2B tech is preferred.
The offer:
- 2 days/week in London office
- 4 weeks/year work-from-anywhere
- High-impact, fast-moving role with lots of ownership
If you’re excited by the idea of launching features that actually get used, creating content that educates and converts, and playing a key role in one of the most trusted scaleups, we’d love to hear from you.
Product Marketing Manager - B2B SaaS employer: Propel
Contact Detail:
Propel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager - B2B SaaS
✨Tip Number 1
Familiarise yourself with the latest trends in B2B SaaS marketing. Understanding the competitive landscape and what makes successful product launches can give you an edge in discussions during interviews.
✨Tip Number 2
Showcase your ability to simplify complex ideas by preparing examples of how you've done this in past roles. Be ready to discuss how you can apply this skill to the specific challenges faced by the company.
✨Tip Number 3
Network with professionals in the B2B SaaS space, especially those involved in product marketing. Engaging with them on platforms like LinkedIn can provide insights and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss your experience with data and customer behaviour. Highlight any relevant projects where you used data to inform marketing strategies, as this aligns closely with the role's requirements.
We think you need these skills to ace Product Marketing Manager - B2B SaaS
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Product Marketing Manager in a B2B SaaS environment. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your experience in product marketing or content marketing, especially in a tech or SaaS context. Use quantifiable achievements to demonstrate your impact, such as successful feature launches or content strategies you've implemented.
Write a Tailored Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight specific skills that match the job requirements, such as your ability to simplify complex ideas and your experience working with product or engineering teams.
Showcase Relevant Projects: If you have experience with YouTube or video content creation, include links to your work or describe relevant projects in your application. This will demonstrate your capability to contribute to the company's new customer education academy and YouTube presence.
How to prepare for a job interview at Propel
✨Understand the Product and Market
Before your interview, make sure to thoroughly research the company's product and its position in the B2B SaaS market. Understand their unique selling points and how they differentiate themselves from competitors. This knowledge will help you articulate how you can contribute to their growth.
✨Showcase Your Content Skills
Since the role involves creating engaging content, be prepared to discuss your previous work in content marketing. Bring examples of successful campaigns or projects you've led, especially those that simplified complex ideas or drove customer engagement.
✨Demonstrate Collaboration Experience
Highlight your experience working with cross-functional teams, particularly product and engineering. Be ready to share specific examples of how you've translated technical updates into compelling stories that resonate with customers.
✨Prepare for Data-Driven Discussions
As the role requires a focus on customer value and behaviour, be prepared to discuss how you've used data to inform your marketing strategies. Familiarise yourself with key metrics that matter in B2B SaaS and be ready to explain how you've leveraged data to optimise feature adoption.
