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- Tasks: Lead product marketing strategies and collaborate across teams to drive growth.
- Company: Join a rapidly scaling AI SaaS company transforming the tech landscape.
- Benefits: Enjoy remote work flexibility and be part of a dynamic, innovative team.
- Why this job: Be at the forefront of AI innovation and make a real impact in a scaling environment.
- Qualifications: 3-5 years in B2B SaaS product marketing, ideally in automation or fintech.
- Other info: This role is perfect for those who thrive in complexity and want to shape a category.
The predicted salary is between 36000 - 60000 £ per year.
Propel are excited to be hiring a Product Marketing Manager for a rapidly scaling AI SaaS company. Remote first - role can be anywhere in Europe. It’s a great time to join this Series B business in the midst of a major transformation. With a best-in-class tech stack already in place, they’re now building the right marketing muscle to drive enterprise growth.
About the role:
This isn’t a typical product marketing job. You’ll be the strategic glue between product, brand, and revenue – building out GTM playbooks, owning key launches, and helping enterprise finance teams understand exactly why this product is a game-changer. You’ll work closely with product and sales to:
- Develop positioning and messaging that speaks to CFOs and AP/AR teams.
- Translate complex product features into compelling, commercial stories.
- Create core enablement assets (battlecards, one-pagers, decks, etc.).
- Launch new features and help win in competitive head-to-heads.
- Shape customer-facing content that brings real-world impact to life.
It’s a role for someone who thrives in complexity, gets a buzz from cross-functional collaboration, and wants to build real momentum in a scaling team.
About you:
You’ve got 3–5 years of product marketing experience in B2B SaaS – ideally in automation, AI, fintech, or similar. You love working with technical teams but think like a customer. You’re fluent in value propositions, not just feature specs. You’ve worked in or with scaleups before and understand what it means to build from the ground up. You’re scrappy, resourceful, and ready to get stuck in where needed.
The details:
Role can be based anywhere in Europe. You’ll be part of a wider brand & content hub reporting into a Head of Brand and Content. This is a team being built to do, not just plan. If you’re looking for somewhere to roll your sleeves up, shape a category, and move fast we’d love to hear from you.
Product Marketing Manager - AI SaaS employer: Propel
Contact Detail:
Propel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager - AI SaaS
✨Tip Number 1
Familiarise yourself with the latest trends in AI and SaaS. Understanding the current landscape will help you speak confidently about the industry during interviews and demonstrate your passion for the role.
✨Tip Number 2
Network with professionals in the B2B SaaS space, especially those who have experience in product marketing. Engaging with them can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully launched products or features in the past. Highlighting your hands-on experience will show that you're ready to hit the ground running.
✨Tip Number 4
Research the company’s existing products and their unique selling points. Being able to articulate how you would enhance their marketing strategy will set you apart from other candidates.
We think you need these skills to ace Product Marketing Manager - AI SaaS
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and requirements. Highlight how your experience aligns with the specific needs of a Product Marketing Manager in an AI SaaS environment.
Tailor Your CV: Customise your CV to reflect relevant experience in product marketing, particularly in B2B SaaS. Emphasise your achievements in developing positioning, messaging, and enablement assets that resonate with target audiences like CFOs.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Discuss your understanding of the complexities of product marketing and how you can contribute to building momentum in a scaling team.
Showcase Relevant Projects: Include examples of past projects where you've successfully translated complex product features into compelling stories or launched new features. This will demonstrate your ability to thrive in cross-functional collaboration and drive enterprise growth.
How to prepare for a job interview at Propel
✨Understand the Product and Market
Before the interview, make sure to thoroughly research the company's product offerings and the AI SaaS market. Be prepared to discuss how you can position their products effectively to CFOs and AP/AR teams.
✨Showcase Your Cross-Functional Experience
Highlight your experience working with technical teams and how you've successfully collaborated across departments. Provide examples of how you've translated complex features into compelling stories that resonate with customers.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills in real-world scenarios. Think about past experiences where you launched a product or feature and be ready to discuss the strategies you employed and the outcomes.
✨Demonstrate Your Passion for Scaling Teams
Convey your enthusiasm for working in a scaling environment. Share specific instances where you've contributed to building marketing strategies from the ground up and how you thrive in fast-paced, dynamic settings.
