At a Glance
- Tasks: Lead product marketing strategies, create compelling messaging, and launch new features.
- Company: Join a rapidly scaling AI SaaS company transforming the tech landscape.
- Benefits: Enjoy remote work flexibility and be part of a dynamic, fast-paced team.
- Other info: Work from anywhere in Europe and help shape a growing brand.
- Why this job: Be the strategic link between product and revenue in an innovative environment.
- Qualifications: 3-5 years in B2B SaaS product marketing, ideally in automation or fintech.
The predicted salary is between 43200 - 72000 £ per year.
Propel are excited to be hiring a Product Marketing Manager for a rapidly scaling AI SaaS company. Remote first - role can be anywhere in Europe. It’s a great time to join this Series B business which is in the midst of a major transformation. With a best-in-class tech stack already in place, they’re now building the right marketing muscle to drive enterprise growth. That’s where you come in.
About the role
This isn’t a typical product marketing job. You’ll be the strategic glue between product, brand, and revenue – building out GTM playbooks, owning key launches, and helping enterprise finance teams understand exactly why this product is a game-changer.
You’ll work closely with product and sales to:
- Develop positioning and messaging that speaks to CFOs and AP/AR teams.
- Translate complex product features into compelling, commercial stories.
- Create core enablement assets (battlecards, one-pagers, decks, etc.).
- Launch new features and help win in competitive head-to-heads.
- Shape customer-facing content that brings real-world impact to life.
It’s a role for someone who thrives in complexity, gets a buzz from cross-functional collaboration, and wants to build real momentum in a scaling team.
About you
You’ve got 3–5 years of product marketing experience in B2B SaaS – ideally in automation, AI, fintech, or similar. You love working with technical teams but think like a customer. You’re fluent in value propositions, not just feature specs. You’ve worked in or with scaleups before and understand what it means to build from the ground up. You’re scrappy, resourceful, and ready to get stuck in where needed.
The details
Role can be based anywhere in Europe. You’ll be part of a wider brand & content hub reporting into a Head of Brand and Content. This is a team being built to do, not just plan. If you’re looking for somewhere to roll your sleeves up, shape a category, and move fast we’d love to hear from you.
Product Marketing Manager - AI SaaS employer: Propel
At Propel, we pride ourselves on being an excellent employer that fosters a dynamic and inclusive work culture. Our Customer Experience Associates enjoy a hybrid working model, ample opportunities for professional growth within Customer Success and Operations, and a commitment to ongoing development, all while making a meaningful impact on customer interactions in a fast-paced environment.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager - AI SaaS
✨Tip Number 1
Familiarise yourself with the latest trends in AI and SaaS. Understanding the current landscape will help you speak confidently about the product and its market positioning during interviews.
✨Tip Number 2
Network with professionals in the B2B SaaS space, especially those who have experience in product marketing. Engaging with them can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully launched products or features in the past. Highlight your ability to translate complex features into compelling stories that resonate with target audiences.
✨Tip Number 4
Showcase your understanding of cross-functional collaboration by preparing examples of how you've worked with sales and product teams. This will demonstrate your ability to be the strategic glue they are looking for.
We think you need these skills to ace Product Marketing Manager - AI SaaS
Some tips for your application 🫡
Understand the Role:Before applying, make sure you fully understand the responsibilities and requirements of the Product Marketing Manager position. Tailor your application to highlight your experience in B2B SaaS and your ability to work with technical teams.
Craft a Compelling CV:Your CV should clearly showcase your 3–5 years of product marketing experience, particularly in automation, AI, or fintech. Use specific examples to demonstrate how you've developed positioning and messaging that resonates with target audiences.
Write a Strong Cover Letter:In your cover letter, express your enthusiasm for the role and the company. Highlight your understanding of the complexities involved in product marketing and your experience in building go-to-market strategies. Make it personal and engaging.
Showcase Your Achievements:When detailing your past roles, focus on quantifiable achievements. For instance, mention successful product launches or campaigns that drove significant revenue growth. This will help illustrate your impact and suitability for the role.
How to prepare for a job interview at Propel
✨Understand the Product Inside Out
Before your interview, make sure you have a deep understanding of the product and its features. Be prepared to discuss how these features translate into value for CFOs and AP/AR teams, as this will demonstrate your ability to think like a customer.
✨Showcase Your Cross-Functional Collaboration Skills
Since the role involves working closely with product and sales teams, be ready to share examples of past experiences where you successfully collaborated across different functions. Highlight how you navigated complexities and drove results through teamwork.
✨Prepare Compelling Stories
Think about how you can turn complex product features into engaging stories. Prepare a few examples that illustrate your ability to create core enablement assets like battlecards or one-pagers, and be ready to discuss how these can impact customer understanding.
✨Demonstrate Your Resourcefulness
The company is looking for someone who is scrappy and resourceful. Be prepared to discuss situations where you had to think on your feet or find creative solutions to challenges. This will show that you're ready to roll up your sleeves and contribute to a scaling team.
