At a Glance
- Tasks: Own TikTok Shop marketing strategy, manage a team, and drive views and sales.
- Company: Fast-growing consumer start-up with a dynamic and collaborative culture.
- Benefits: Competitive salary, clear KPIs, and a supportive team environment.
- Other info: Join a flat-structured, fast-paced team with excellent growth opportunities.
- Why this job: Take ownership of a thriving function and make a real impact in a vibrant market.
- Qualifications: Experience in TikTok Shop or influencer marketing is a plus; strong self-management skills required.
The predicted salary is between 40000 - 40000 £ per year.
I'm working with one of the UK's fastest-growing consumer start-ups – a brand that has built serious commercial traction through TikTok Shop and is now looking for someone to own that function for a specific region. They're not looking for someone to maintain what's already working. They want someone to take real ownership of it, push it further, and keep finding the next opportunity. The strategy is proven and it's delivering.
You'd be inheriting a system that works – but this is not a hands‑off role. You'll be responsible for hitting ambitious view and revenue targets for your region (UK, EU or North America), managing a small team of junior assistants who handle the operational side, and bringing fresh ideas every single month. The expectation is that you're constantly analysing, challenging and testing – not just running the existing playbook on repeat.
This will suit you if:
- You want real ownership of a live, revenue‑generating function with clear KPIs to go after
- You're commercially minded – you understand that views need to convert and you care about both
- You're a strong self‑manager who can be thrown into the deep end and figure it out
- You push back when something isn't working rather than just carrying on regardless
- Any experience in TikTok Shop, affiliate or influencer marketing will stand you in good stead
What you'd be doing:
- Owning TikTok Shop affiliate strategy for your region end to end
- Managing and motivating a creator community to drive views and sales
- Overseeing product seeding operations and monthly launch campaigns
- Managing a small team of junior assistants and delegating refined workflows to them
- Identifying and testing new strategies on a regular basis
- Working closely with the marketplace team to ensure revenue targets are hit
What we're looking for:
- Strong bias for action – you make decisions and move fast
- Confident owning a KPI and being held accountable to it
- Experience in TikTok Shop, affiliate or influencer marketing is a real advantage
- Start‑up or fast‑paced consumer environment experience helpful
What's in it for you? A brand genuinely on the up, with real commercial scale behind it. You'd have full ownership of your region, a clear north star to work toward, and the support of a sharp, collaborative team around you. Flat structure, fast pace, no politics.
Practical info:
- Base salary circa £40,000 DOE
- Central London, 4 days per week in office (no flex on this – start‑up collaborative culture where everyone is on the ground together)
Apply now or reach out for more info!
Marketing Specialist - TikTok Shop employer: Propel
Join one of the UK's fastest-growing consumer start-ups as a Marketing Specialist for TikTok Shop, where you'll enjoy a dynamic work culture that fosters creativity and innovation. With a flat structure and a collaborative team environment in Central London, you'll have the opportunity to take real ownership of your role, drive significant revenue growth, and develop your skills in a fast-paced setting. The company prioritises employee growth and offers a clear path to success, making it an excellent employer for those seeking meaningful and rewarding work.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Specialist - TikTok Shop
✨Tip Number 1
Get to know the company inside out! Research their TikTok Shop strategies, recent campaigns, and overall brand vibe. This will help you tailor your approach during interviews and show that you're genuinely interested in taking ownership of their marketing function.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus when applying through our website.
✨Tip Number 3
Prepare to showcase your creativity! Think of fresh ideas and strategies you could bring to the table. During interviews, be ready to discuss how you'd push the TikTok Shop function further and hit those ambitious targets.
✨Tip Number 4
Practice your pitch! Be confident in discussing your past experiences, especially if they relate to TikTok Shop or influencer marketing. Show them you’re not just about maintaining the status quo but are eager to challenge and innovate.
We think you need these skills to ace Marketing Specialist - TikTok Shop
Some tips for your application 🫡
Show Your Passion for TikTok:When you're writing your application, let your enthusiasm for TikTok and its potential shine through. We want to see that you’re not just familiar with the platform but that you genuinely love using it and understand how it can drive sales.
Highlight Your Ownership Experience:Make sure to emphasise any previous roles where you took ownership of a project or function. We’re looking for someone who can push boundaries and take charge, so share specific examples of how you’ve done this in the past.
Be Data-Driven:Since we’re all about hitting those ambitious KPIs, include any experience you have with analysing data and making decisions based on it. Show us how you’ve used insights to drive results in your previous roles.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences that match our job description. We want to see that you’ve put thought into your application, so make it personal and relevant.
How to prepare for a job interview at Propel
✨Know Your TikTok Shop Inside Out
Make sure you’re well-versed in TikTok Shop's features and functionalities. Familiarise yourself with successful campaigns and trends within the platform. This will not only show your passion but also demonstrate that you can hit the ground running.
✨Showcase Your Ownership Mindset
Prepare examples from your past experiences where you took ownership of a project or strategy. Highlight how you pushed boundaries, challenged the status quo, and achieved results. This aligns perfectly with what they’re looking for in a candidate.
✨Be Ready to Discuss KPIs
Understand the key performance indicators relevant to TikTok Shop and be prepared to discuss how you would approach meeting and exceeding them. Bring specific ideas on how you can drive views and revenue in your region.
✨Demonstrate Your Team Management Skills
Since you'll be managing a small team, think about how you can motivate and delegate effectively. Share your strategies for leading a team and ensuring everyone is aligned towards common goals. This will show you’re ready for the hands-on nature of the role.
