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For Companies At a Glance
- Tasks: Lead and execute innovative marketing strategies in the Web3 renewable energy sector.
- Company: Join a fast-growing startup revolutionizing energy data with blockchain technology.
- Benefits: Enjoy remote work, autonomy, and the chance to shape a cutting-edge brand.
- Why this job: Be part of a dynamic culture where your ideas drive change and impact sustainability.
- Qualifications: Deep B2B marketing experience, especially in Web3 or fintech, is essential.
- Other info: Fast track to CMO position for the right candidate; high-risk, high-reward opportunity.
The predicted salary is between 80000 - 120000 £ per year.
Job Description
Propel are currently working with an exciting startup in the Web3 space that is revolutionising the renewable energy sector with a data-driven, blockchain-powered approach.
The Company
This scale-up is on a mission to redefining how energy data is captured, rewarded, and utilised. The company has seen rapid growth, scaling from 4 to 25 employees within a year and generating revenue through an established B2B2C model.
The Culture
This is a fast-moving, high-growth environment where innovation meets sustainability. The leadership team is forward-thinking, driven by a strong vision for the future of decentralised energy. The culture is hands-on, transparent, and built on a foundation of autonomy and trust. If you thrive in a startup setting where you can take ownership and drive change, this could be the perfect fit.
The Role: Marketing Director
As the company’s first dedicated marketing hire, you’ll be responsible for building and executing a comprehensive marketing strategy from the ground up. This includes:
- Leading both Web2 (B2B & B2C product marketing, branding, regulatory communications) and Web3 (crypto community engagement, Twitter/Telegram strategy, sentiment management) initiatives.
- Overseeing day-to-day marketing operations, including social media, content creation, campaign execution, and event marketing.
- Planning and executing community engagement initiatives, webinars, and events.
- Managing reputation and overcoming industry misconceptions.
- Working cross-functionally with Sales, Partnerships, Finance, and Product teams.
- Building and leading a marketing team as the company scales.
What You Can Expect
- A high-growth environment where you’ll have full ownership of the marketing function.
- The opportunity to shape the brand and narrative in a cutting-edge, decentralised energy market.
- A fast track to a CMO position within two years for the right candidate.
Apply If:
- Have deep experience in B2B marketing, ideally within Web3, fintech, or blockchain-adjacent industries.
- Understand community-driven marketing and know your way around crypto ecosystems (Telegram, Twitter, Web3 media, etc.).
- Can own strategy and execution—this is a hands-on role initially.
- Thrive in high-growth, fast-moving environments with ambitious scaling plans.
Don’t Apply If:
- You need a structured corporate environment with established processes.
- You’re looking for a marketing role with a pre-built team and existing frameworks.
- You’re not comfortable working in a space with evolving regulatory and technological challenges.
- You have zero exposure to Web3—some knowledge of the space is crucial.
This is a high-risk, high-reward opportunity in a cutting-edge industry. If you’re ready to take on the challenge and make a real impact, get in touch!
Marketing Director - Web3 - Remote (£100-£120k) employer: Propel
Contact Detail:
Propel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director - Web3 - Remote (£100-£120k)
✨Tip Number 1
Familiarize yourself with the latest trends in Web3 and renewable energy. Understanding the intersection of these two fields will not only help you in interviews but also demonstrate your genuine interest in the company's mission.
✨Tip Number 2
Engage with relevant communities on platforms like Twitter and Telegram. By participating in discussions and sharing insights, you can showcase your knowledge and passion for community-driven marketing, which is crucial for this role.
✨Tip Number 3
Prepare to discuss your previous experiences in building marketing strategies from scratch. Highlight specific examples where you've successfully led initiatives in fast-paced environments, as this aligns perfectly with the startup culture they are fostering.
✨Tip Number 4
Research the company’s current marketing efforts and think about how you could enhance them. Coming to the interview with actionable ideas will demonstrate your proactive approach and readiness to take ownership of the marketing function.
We think you need these skills to ace Marketing Director - Web3 - Remote (£100-£120k)
Some tips for your application 🫡
Understand the Company and Role: Before applying, take the time to understand the startup's mission in the Web3 space and how it relates to renewable energy. Tailor your application to reflect your knowledge of their innovative approach and how you can contribute as a Marketing Director.
Highlight Relevant Experience: In your CV and cover letter, emphasize your deep experience in B2B marketing, particularly within Web3, fintech, or blockchain-adjacent industries. Provide specific examples of past roles where you've successfully executed marketing strategies in similar environments.
Showcase Community Engagement Skills: Demonstrate your understanding of community-driven marketing by detailing your experience with crypto ecosystems, including platforms like Telegram and Twitter. Highlight any successful campaigns or initiatives you've led that engaged communities effectively.
Express Your Fit for Startup Culture: Convey your enthusiasm for working in a fast-moving, high-growth environment. Share examples of how you've thrived in similar settings, showcasing your ability to take ownership and drive change without relying on established processes.
How to prepare for a job interview at Propel
✨Show Your Passion for Web3
Make sure to express your enthusiasm for the Web3 space and how it relates to renewable energy. Share any relevant experiences or projects that demonstrate your commitment to innovation in this field.
✨Demonstrate Strategic Thinking
Prepare to discuss your approach to building a comprehensive marketing strategy from scratch. Highlight your experience in both B2B and B2C marketing, and be ready to provide examples of successful campaigns you've led.
✨Highlight Community Engagement Skills
Since community-driven marketing is crucial for this role, be prepared to talk about your experience with platforms like Telegram and Twitter. Share specific strategies you've used to engage communities and manage sentiment.
✨Emphasize Adaptability and Ownership
This position requires someone who thrives in fast-paced environments. Be ready to share examples of how you've taken ownership of projects and adapted to changing circumstances in previous roles.
